1. SAMIE LIM PCCI Vice President – Tourism & Retailing
Chairman Emeritus, Philippine Franchise Association
President, Automatic Centre & Blims Fine Furniture

2. Golden Opportunity for the Philippines
Next to the United States, Korea is the 2nd biggest source of foreign tourists in the Philippines
Foreign tourist arrivals in the Philippines grew by 13 % in 2005
Tourism is estimated to have been responsible for 74 Million Jobs and US $ 1.7 Trillion in GDP worldwide
Tourism contributed 15% of the total global GDP

3. World Tourism Today
in 2004
Tourist Arrivals (In millions)

4. Projected Worldwide Tourist by 2010
Only 0.5 % of World’s Tourists! *
* Target Number of Tourists by 2008
Tourist Arrivals (In millions)

5. as the PRIMARY TOURIST DESTINATION in Asia…
Because of:
A strategic location in the heart of Asia
7,107 beautiful islands with world-class hotels, resorts, malls, and shopping centers
3rd largest English-speaking population in the world
The warmth and hospitality of the Filipinos

6. Call for Collective Action
PCCI highlight the tourism industry as a tool for economic development
PCCI coordinating the private sector’s aggressive national campaign and to leapfrog the growth of tourism industry
Partner with national government agencies and LGUs for an integrated international tourism program

7. BIZ TOUR 5 Partners & Associates in 5 A’s (Areas of Investment)
SABSY PALANCA
Chair
ARRIVAL
Philippine Travel Agencies Association (PTAA) - Chair
Air Philippines
ASEAN Business Advisory Council (ASEAN-BAC)
ASEAN Tourism Association (ASEANTA)
Association of Car Rental Companies, Inc. (ARCI)
Confederation of Asia Pacific Chambers of Commerce & Industry
Cebu Pacific Air
Manila Japanese Travel Agents & Hoteliers Association (MJTAHA)
Pacific Asia Travel Association (PATA)
Philippine Airlines
Philippine Travel Agencies Association (PTAA)
Philippine Tourists Transport Cooperative
ACCESS
AMB. ALFREDO YAO, Federation of Filipino Chinese Chamber of Commerce & Industry - Chair
Asia Pacific Projects, Inc.
Department of Public Works & Highways (DPWH)
Department of Transportation & Communication (DOTC)
CYNTHIA LAZO
Convenor
ROSE MARIE YENKO
YVONNE PASCUAL
Govt. Sector Convenors
DOT
PTA
PCVC

8. BIZ TOUR 5 Partners & Associates in the 5 A’s (Areas of Investment)
ACCOMODATIONS
Chamber of Real Estate Builders Association (CREBA)
Real Estate Brokers Association of the Philippines (REBAP) – Co-Chairs
Hotel & Restaurant Association of the Philippines (HRAP)
Hotel Sales & Marketing Association (HSMA)
Philippine Hotel Owners Association (PHOA)
Philippine Tourism Authority (PTA)
The Philippine Hotel Federation, Inc. (TPHFI)
ATTRACTIONS
Philippine Tourism Operators’ Association (PHILTOA) -Chair
Boracay Eminent Persons Group
Cebu Tourism Core Group
Ilocos Norte Trade, Tourism, & Investment Council (INTTIC)
Kabang Kalikasan ng Pilipinas Foundation (WWF Philippines)
Laguna Tourism Foundation (LTF)
Northern NSW Eco-Tourism Association & Sense Adventures
Philippine Association of Convention Exhibition
Organizers & Suppliers (PACEOS)
Presidential Agrarian Reform Council (PARC)
Southern Tagalog Tourism Council (STTC)
Subic Clark Alliance Development (SCAD)
Tourism Industry Board Foundation, Inc. (TBFI)
ACTIVITIES
Philippine Retailers Association (PRA) - Chair
Ayala Foundation / Ayala Land
Center for International Trade Expositions
DLSU-Angelo King Institute
Department of Tourism (DOT)
Department of Trade & Industry (DTI)
Grupo Reposo
National Commission for Culture & Arts
Philippine Convention & Visitors Corporation (PCVC)
Philippine Commission on Sports Scuba Diving
Philippine Dental Association (PDA)
Philippine Franchise Association (PFA)
Spa Association of the Philippines

9. Partner: Local Chapters & LGUs
BIZ TOUR 5
Partner: Local Chapters & LGUs
NATIONAL CAPITAL
REGION
Marikina CCI
Makati CCI
Manila CCI
Quezon City CCI
NORTH LUZON
Bulacan CCI
Dagupan City CCI
Eastern Pangasinan CCI
Ilocos Norte PCCI
La Union CCI
Pampanga CCI
Vigan City CCI
Western Pangasinan CCI
SOUTH LUZON
Batangas CCI
Camarines Sur CCI
Cavite CCI
Laguna CCI
Lucena City – Quezon CCI Marinduque CCI
Rizal CCI
San Pablo City CCI
Western Batangas CCI
VISAYAS
Bohol CCI
Boracay CCI
Cebu CCI
Palawan CCI
MINDANAO
Butuan City CCI
Cagayan de Oro
Davao City CCI
Dipolog CCI
General Santos City
Iligan CCI

10. Work plan to Achieve the Five 5s
5th Year Targets
1st Year
2nd Year
3rd Year
4th Year
5 Billion USD
Investments
5 Million Jobs
Advocacy and Network Building
Investment in Building Capacities
Ready for Take Off
Sustain
Growth
5 Million International Tourists
5 Billion USD
Annual Tourism Revenue

11. The Challenge Ahead 5 Million Tourists 3.95 3.16 2.63 2.29 1.91 (+24%)
(+22%)
(+20%)
2.63
3.16
5 Million
Tourists
(+24%)
Tourist Arrivals
(in Millions)
2.29
1.91
(+20%)

12. 1st Phase: Bringing in the Tourists Thru the International Gateways
Laoag
Subic-Clark
Cebu
Davao
Manila

13. The Program Energize international gateways
Manila
Cebu
Davao
Laoag
Subic - Clark
Link it to clusters of world class tourist attractions within one hour of travel time
Develop various activities within the clusters

14. Achieving the Five 5’s through 5 A’s
ARRIVAL
(AIR/SEA TRANSPORT) 1.
ACCESS/
ROADS-INFRA 2.
ACTIVITIES 5.
5 A’s
ATTRACTIONS 4.
ACCOMMODATION 3.

15. (Cruise Liners, Ferries)
1. ARRIVAL
AIR
(Budget airlines,
Chartered planes)
SEA
(Cruise Liners, Ferries)
Leasing of Offices to
Travel Agencies,
Tour Operators, &
Tour Guides
Selling/Leasing
of Land for
Bus and Taxi
Terminals; Airports;
and Seaports O P R T U N I E S

16. 2. ACCESS/ROADS-INFRA O P R T U N I E S ROADS WATER SEWERAGE PORTS
Development of
shopping malls near
airports, seaports &
bus terminals
Leasing of Commercial
Spaces to Business
Centers, Public Calling
Centers & branches
of Utility Providers
Construction of Toilet
and Bath Facilities
Leasing of Land to
Utility Providers
Roads & Bridges O P R T U N I E S
ROADS
WATER
SEWERAGE
PORTS
ENERGY
COMMUNICATION

17. 3. ACCOMMODATION O P R T U N I E S HOTELS Leasing / Development
RESTAURANTS
Leasing / Development
of Land for:
HOTELS & MOTELS
CONDOTELS & BUDGET HOTELS
BED & BREAKFAST CHAINS
GROCERIES/SUPERMARKETS
CONVENIENCE STORES
LAUNDRY FACILITIES
HEALTH & CLINIC FACILITIES
PHARMACIES
BOOK SHOPS/ NEWS STANDS
COFFEE & BAKESHOPS
RESTAURANTS O P R T U N I E S

18. (eco-tourism beaches, rainforests,
NATURAL
(eco-tourism beaches, rainforests,
mountain ranges)
Development / Improvement of:
HISTORICAL SITES
PILGRIMAGE SITES
CULTURAL SITES
MUSEUMS
NATURE, FISHING, OR
TRIBAL VILLAGES
PARKS
PICNIC HUTS AND GROVES
CAMPING SITES/GROUNDS
OPPORTUNITIES
4. ATTRACTIONS
MAN-MADE
(theme parks, historical &
cultural sites)

19. 5. ACTIVITIES SPORTS & RECREATION SHOPPING FESTIVITIES & EVENTSU N I E S
Sale / Leasing &
Development of:
SHOPPING MALLS
MEDICAL TOURISM
FACILITIES
RETIREMENT HOMES
SPA & RESORTS
GOLF COURSES
CASINO-HOTELS
NIGHT CLUBS
GYMNASIUMS
TRAINING/
CONFERENCE HALLS
EDUCATION /
MEDICAL TOUR
FESTIVITIES &
EVENTS
SPORTS &
RECREATION
SHOPPING

20. Cebu International Gateway (Initial Success Story)

21. Cebu International Gateway
ARRIVAL
2005
2006
2007
2008
2009
2010
4 million international seats annually
Focus: China, Japan, Korea & ASEAN
Focus: Europe, USA, & Canada
ACCESS/ROADS-INFRA
2005
2006
2007
2008
2009
2010
Second Major Highway
Upgrade Seaports to Mini-malls
Efficient Bus System in all Clusters (interconnect with Seaports)
Construction of Panglao and Iloilo Airport
ACCOMODATION
2005
2006
2007
2008
2009
2010
Priority on Mactan Beach Rooms (#1 Tourist Interest)
Priority on 3-Star Cebu City Rooms (#2 Tourist Interest)
Focus on Region VII to Expand Rooms
Expand Focus to Clusters to Increase Rooms
Legend:
Light Blue =Planning Stage Dark Blue=Soft Launching Green =Implementation Stage

22. Davao International Gateway
(Work-in-Progress)
Two Thousand Five Hundred (2,500) Business Activities
@ At least Fifty Activities Each Attraction
Fifty (50) Attractions
@ At least Ten Attractions each Cluster
Crocodile
Farm
Flower
Orchid
Eden Nature
Park
Mt. Apo
Samal
Island
Philippine
Eagle
Center
Pearl
Five (5) Clusters
Gen. Santos
Cagayan de Oro
Zamboanga
Davao City
“Islands to the Highlands
Within 30 minutes” ?
Davao
International
Gateway

23. Manila International Gateway
Arts and Nature
(San Pablo City)
Health & Wellness
(Laguna)
Spirituality Center
(Quezon)
Water Adventure
(Batangas)
Golf and Leisure
(Cavite)
Calabarzon
Bulacan
Bicol
Region
Quezon
City
Manila
Manila
International
Gateway

24. The Next Success Story:
Two Thousand Five Hundred (2,500) Business Activities
@ At least Fifty Activities Each Attraction
Fifty (50) Attractions
@ At least Ten Attractions each Cluster
Five (5) Clusters
ILOCOS NORTE
Northern Coast
ILOCOS SUR
The Ultimate Experience
PANGASINAN
Hundred Islands,
Hundred Pleasures
LA UNION
Coastal Garden ?
Laoag
International
Gateway

25. More Work Needs To Be Done
Tourism is vital tool for national economic development
We still need a coordinated effort, more creativity and initiative for our goal of a sustainable tourism development and promotion
in the country to become a reality.

26. THANK YOU! Let’s work together to create
thousands of business activities
and millions of jobs.
THANK YOU!
SAMIE LIM
Vice President – Tourism, Franchising & Retailing, PCCI
Chairman Emeritus, Philippine Franchise Association
President, Automatic Centre & Blims Fine Furniture
Office Number: (632)
Facsimile (632)