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Tour leaders training Introduction to tourism Tourism in the Philippines Cultural diffferences Doing business in the tourism industry Public speaking Media.

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Presentation on theme: "Tour leaders training Introduction to tourism Tourism in the Philippines Cultural diffferences Doing business in the tourism industry Public speaking Media."— Presentation transcript:

1 Tour leaders training Introduction to tourism Tourism in the Philippines Cultural diffferences Doing business in the tourism industry Public speaking Media training

2 Last training What is tourism? Why do people travel? What types of tourists come to the Philippines? If you know what tourists want, you can offer something that satisfies them

3 Tourism in the Philippines

4 The Philippines Population of 98 million people 7,107 islands 3 island groups: Luzon, Visayas and Mindanao 17 regions 80 provinces

5

6 Are the Philippines touristic?

7 The Philippines 4.3 million international arrivals in 2012

8 Why is the number of international tourists in the Philippines lower than in other Asian countries?

9 Image of unsafe country Natural disasters Not seen as tourist destination in Europe Difficult to travel around

10 But number of tourists increases

11 Why is the number of international tourists growing?

12 Promotion of the country –Social Media –Review sites –Blogs

13 It’s more fun in the Philippines

14 Which places should tourists visit while they are in the Philippines?

15 Tourism Department of the Philippines

16 Adventure tourism in the Philippines Underground River in Puerto Princesa Cycle around Cebu Climbing mountains and vulcanos in Baguio Wild water rafting in Davao

17 Beach tourism in the Philippines Boracay Island – Boracay tops the list of Tripadvisor.com’s Travelers Choice 2013 Best Beaches in Asia Puerto Princesa Diving in Cebu

18 Cultural tourism in the Philippines Historic center of Manila and Cebu Sinulog Fiesta Cebu Chinese New Year Manila Crucifixion ceremony San Fernando Tam-awan Village in Baguio

19 Eco tourism in the Philippines Mt. Makilling Forest Reserve in Laguna/Batangas Mt. Isarog National Park in Camarines Sur Hagimit Falls in Davao Rice terraces in Baguio

20 Health tourism in the Philippines Farm at Santo Benito in NCR Spa and wellness centers in Manila Ananda Marga Wellness in Cebu

21 The government and tourism The overall goal is to develop an environmentally and socially responsible tourism industry that delivers more widely distibuted income and employment opportunities

22 Goals 10 million international tourists in 2016 Improve quality of life of the Filipino people Develop the country as a prime tourist destination in Asia Favorable image of the Philippines within the international community

23 Employment in the tourism industry

24 3.6 million jobs are created through tourism


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