1. Webcast & Webinar Strategies for Advocacy The Internet Advocacy Roundtable Get Your Message Above the Noise

2. Based in Washington, D.C., 16 th & K Founded in 2000 GSA IT-70 schedule holder Association, Corporate and Government clients Education/Training, Conferences & Strategic Communications Live Webcasts, Media on Demand, and Knowledge Management applications Based in Washington, D.C., 16 th & K Founded in 2000 GSA IT-70 schedule holder Association, Corporate and Government clients Education/Training, Conferences & Strategic Communications Live Webcasts, Media on Demand, and Knowledge Management applications Vodium at a Glance

3. Vodium Customers

4. Webinars with webconferencing Event that is typically:  Live collaborative discussion using telephone for audio and Internet for slides  Smaller audience size  Reservationless service  Only requires a browser & an Internet connection  Well suited for interactive discussions and information sharing

5. Video Table of Contents Synchronized Transcript or Live Captions Polls, Surveys & Testing Synchronized Slides Webcasts - Vodium MediaPod ® Event that is typically:  Highly produced  In any single location, often at a hotel or in a professional studio  Generally range from a single 1 hour presentation to multi-track conference  Sometimes audio, but much more effective as a video presentation; also can incorporate slides, graphics, transcripts, documents, testing & certification  Most effective for complex communications  Can be live and/or on-demand  Users ask questions via email or chat  Knowledge transfer is from speaker to audience (one-to- many), though can be interactive through polls and surveys Video Search

6. Uses of these communication formats #1 - Easily Broaden Your Audience Engage your audience Transfer Knowledge Empower & Motivate Primary Drivers Useful Activities Drive Membership Fundraise Effect Policy Changes

7. When is a Webcast Appropriate vs Webinar? Is your presentation a less formal topically oriented discussion (webinar) or a more formal presentation (webcast) Webcast tends to be larger audiences – few hundred to thousands – better outreach capability Can you use video to enhance the message? –Who’s the messenger? Known/highly respected or dynamic personality –Demonstrations using vignettes or scenarios will improve viewer comprehension –Talking head personalizes the experience; viewers connect with speaker (70% of communication is non- verbal); helps ensure that audience is engaged Dr. Oz Demonstration…Demonstration…

8. Live or On Demand? Webcasts are either live and archived or archive only –Live is more costly, and more risky; is only necessary in 2 cases »Time-sensitive information and/or »Desire for user interactivity such as live polling or Q&A –Archive is typically more valuable »Improved cost-effectiveness »Easier to produce in advance and avoid glitches (more professional in appearance) »Viewers prefer to watch on their own time, often at home »Archive can be navigated so users can skip ahead as needed; focus on specific segments – knowledge resource DOL FairPayDOL FairPay Demo

9. Engage Your Audience! Use Flash® –Games –Demos –Simulations –Eye-catching graphics –(FDIC demo)(FDIC demo) –(Smithsonian Demo)(Smithsonian Demo) Add Search –MediaMosaic LibraryMediaMosaic Library –MediaTracker New ways to spice up your webcast…

10. MediaPod Producer  On-Demand Video Synchronized Slides Registration & Reporting Polling & Quizzing No Technical Background Needed Completely Reservationless – Only a Browser Required Self Service Web Authoring Tool

11. Discussion Concepts/Use Cases Build a Community of Interest around the content (Drive audience up the “ladder of engagement”) Build a Resource Center – allow content repurposing/sharing Gather information from your audience – tether them to the experience using chat, polls, surveys, feedback Virtual Press Events (library of press conferences in addition to press releases) Conferences Lobby Days (prep audience in advance with presentations so discussions are more valuable) Activist Brainstorming sessions using Webinars Build Training Libraries

12. Vodium Case Studies DOL Fairpay Discovery Channel California Dental Association – Distance education for medical & dental professionalsCalifornia Dental Association – Distance education for medical & dental professionals Department of Interior – Conflict management trainingDepartment of Interior – Conflict management training Library

13. Summary Video Webcasts can be a very compelling way to engage your audience and deliver knowledge, but viewers get bored easily so make sure your message is focused, crisp and well delivered – and don’t forget to gather information from your audience.

14. Vodium Backup Slides

15. Enabling Powerful Video Search Functionality through popular browsers such as Google Easy as 1 - 2 Unlike other video search capabilities, Vodium MediaTracker  takes the user directly into the targeted search in the video and the transcript Vodium MediaTracker  Powerful Video Search

16. Next Generation Webcasts Flash® based solutions; flexible & dynamic interfaces Much higher quality production values Easily incorporate graphical simulations and gaming with video Content Analytics, interactions reporting Example: Smithsonian Galapagos lecture

17. Turn Training into Knowledge… Training Work Training Work Searchable Rich Media Libraries Vodium’s Platform

18. Captioning and Text Streaming Webcasting Content Development Content Development On-demand Hosting & Delivery Registration and Access Control Reporting Audience Recruitment Live Chat Polling & Testing Polling & Testing Software Authoring Tools Software Authoring Tools Video Capture, Editing, Encoding & Delivery Video Capture, Editing, Encoding & Delivery Live Webcasting Live Webcasting Video Search & Knowledge Management Video Search & Knowledge Management Vodium Technology Platform Vodium Technology Platform Vodium Services

19. Search across Video modules by spoken word Arrange all presentations in a easy to access library View Presentations By Topic, Speaker, Date, etc View Presentations By Topic, Speaker, Date, etc Sort Results By Popularity, Relevance, Date Sort Results By Popularity, Relevance, Date Knowledge Management

20. Vodium Applications Agenda Vodium Solutions Takeaways Q&A

21. Vodium Markets Agenda Vodium Solutions Takeaways Q&A

22. Polling and Quizzing Responses to Questions Graph Results Keep the Audience’s Attention Personalize Communications

23. Embedded into live webcast Supports 9 SMEs Drag-and-drop questions into chat folders Respond to one or many Moderator screens incoming questions and decides which ones to display to audience Vodium Chat Manager Chat Management Software Back

24. Registration System On-line Registration View Attendance Information on each Event Capture Valuable Information on Attendees Customizable Fields Generate Customized Reports Client Branding Back

25. Reporting System On-line Reporting Username & Password Protected Downloadable to Excel Summary of: Number of views Average Viewing Duration Per Attendee Attendee List Feedback Viewer Satisfaction Comments / Suggestions Polling Responses to Questions Graph Results Back

26. Audience Recruitment Audience Builder Automatic Registration Confirmation Scheduled email or phone reminders and thank yous Those unable to attend are redirected to on- demand presentation Back

27. Capture & Encode Live webcast Pre-recorded video 1 Transcribe 2 Incorporate & Associate Content Synchronize in one interface: Streamed audio/video Slides Table of contents Transcript Key word search 3 Internet access to live and on-demand events Publish CD info pack 4 Host & Distribute Globally host and distribute content and applications 5 Vodium Production Process Back