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A Ditch the monologue. Join the dialogue. Interactive Video and Instant Focus Group for Real-Time Feedback.

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Presentation on theme: "A Ditch the monologue. Join the dialogue. Interactive Video and Instant Focus Group for Real-Time Feedback."— Presentation transcript:

1 a Ditch the monologue. Join the dialogue. Interactive Video and Instant Focus Group for Real-Time Feedback

2 a Ditch the monologue. Join the dialogue. Who is Questionmine Web-based platform for creating interactive videos and providing real-time analysis and actionable feedback. Privately held Based in Austin, TX

3 a Ditch the monologue. Join the dialogue. Social Business is on the rise

4 a Ditch the monologue. Join the dialogue. Video is more engaging than text Video equals higher viewer retention, the information retained in one minute of online video is equal to about 1.8 million written words (Source: Forrester Research)Forrester Research

5 a Ditch the monologue. Join the dialogue. Interactive learning increases retention

6 a Ditch the monologue. Join the dialogue. But Video is a one way monologue

7 a Ditch the monologue. Join the dialogue. By turning the monologue….into a dialogue Questionmine gets your audience into the conversation

8 a Ditch the monologue. Join the dialogue. How it Works Targeted and customized Ad Recorded Webinar Presentation Corporate Video E-commerce Focus Group Quizzes Surveys Polls Measurable Real-time Feedback Video AssetQuestionmine InteractiveAnalytics

9 a Ditch the monologue. Join the dialogue. Get it to your viewer Distribute interactive video in three ways: – Questionmine URL Can be distributed via , text message (SMS), QR code, social marketing or any other way youd send a URL – Within platforms (such as IBM Connections) iWidget – HTML or JavaScript Embed code for seamless integration on any webpage.

10 a Ditch the monologue. Join the dialogue. Customize the viewers experience: Video Branching Dynamically change video content based on answers, titles, or viewer choices Viewer creates the flow of the video that matches their interest and need Custom campaigns, messages based on data provided Customer enters their Title IT Whitepaper Technical Specs Marketing Branding message Adding value

11 a Ditch the monologue. Join the dialogue. Screen shots of video branching

12 a Ditch the monologue. Join the dialogue. Mobile Optimization All interactive Questionmine videos are automatically optimized for mobile viewing and interaction. Interactive videos optimized for iOS devices (iPhone, iPad, etc.), Android phones and tablets, and other smartphones

13 a Ditch the monologue. Join the dialogue. Questionmine Use Cases: – Retail/Contest – Marketing campaigns – Incentive/Reward/Loyalty programs – Training videos

14 a Ditch the monologue. Join the dialogue. Benefits of Questionmine Increase the ROI of videos by repurposing existing videos Higher employee/customer retention Targeted personalized segment marketing Actionable results and analysis Faster learning and training Compressed sales cycle

15 a Ditch the monologue. Join the dialogue. Questionmine for IBM Connections With questions embedded into a video asset, you turn your followers into an instant focus group – Presentations – Wiki – Blog All within the IBM Connections platform

16 a Ditch the monologue. Join the dialogue. Easy as 1,2,3 1.Choose the group(s) you get feedback from Your followers People in communities you belong to 2.Receive summary of their responses 3.Take action to optimize video based on analytics

17 a Ditch the monologue. Join the dialogue. Providing the user Results in real-time within your Activity Stream Feedback provides deeper engagement with followers

18 a Ditch the monologue. Join the dialogue. Enabling a Smarter Business Accelerated decision making Complete projects efficiently Improved allocation of resources Save time and money Higher customer engagement and retention Faster learning and training Real-time key metrics

19 a Ditch the monologue. Join the dialogue. Case Study: Wellesley Information Services (WIS) About WIS Pubs Information provider to SAP Community Conferences, seminars Publications, Knowledgebases, User Groups Community of 250,000 SAP professionals in 61 countries Questionmine Use cases SAP Live Events Division SAP Partner Marketing IBM Connections in SocialBiz User Group

20 a Ditch the monologue. Join the dialogue. SAP Live Events Division Event Contests At tradeshow attendee scans a QR code or enters text in phone Video sent to phone, captures contestant info Event Promotion/lead capture Use video tool to capture leads from promotion on webpage

21 a Ditch the monologue. Join the dialogue. Tradeshow Contest Example Step 1 Enter QR code or text code Step 2 Receive and complete video survey Step 3 Receive confirmation

22 a Ditch the monologue. Join the dialogue. SAP Partner Marketing Division Webinar Replay – During replayed webinars, an interactive Questionmine video is played. – Interactive videos will also be added to their online media kit.

23 a Ditch the monologue. Join the dialogue. WIS Pubs Social Biz User Group Within IBM Connections – Embed a Questionmine interactive video via custom iWidget – Permanently on Community page (outside of Activity Stream) – Used to collect lead data – Reach 22,000 subscribers

24 a Ditch the monologue. Join the dialogue. Positioning Statement

25 a Ditch the monologue. Join the dialogue. Message Summary

26 a Ditch the monologue. Join the dialogue. Learn More For more info go to: Pricing IBM Global Solutions Directory Listing Video example of a marketing manager at Pepsi using QuestionmineVideo example Greenhouse catalog directory and plug-in download Greenhouse catalog directory and plug-in download For a trial or demo contact

27 a Ditch the monologue. Join the dialogue. Interactive Video and Instant Focus Group for Real-Time Feedback


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