1. Digital Rights Management

2. 2  Introduction of DRM  Technology of DRM  International DRM Market  Korean DRM Market  International DRM Companies  U.S. DRM Companies  Korean DRM Companies  Demo Test Contents

3. 3 Introduction of DRM - Methodology for the protection of media copyrights - Includes the control of rights and usage permissions of content and digital information - Service and technology supporting management of the production, distribution and usage of digital contents - Prevents illegal copying & protects commercial value of digital contents - Protects the secrecy of digital contents - Protects the rights of intellectual property - Protects digital contents from modification and damage ▶ What is DRM (Digital Rights Management)? ▶ Why DRM? Protects the Right and benefit for copyright holders, Industries and consumers

4. 4 Technology of DRM Solution providing safe and controlled transmission of digital content by using sophisticated encryption composed of clients’ password of hardwares unique ID of hardware Applicable field: digital music, image / cartoon / movie, on-line software or education, publishing, etc. Benefits 1)Enable to charge digital contents 2)Capable of and preventing illegal copies of digital contents 3)Capable of protecting digital content both on-line and off-line 4)Provides safe distribution and control of digital content ▶ DRM (Digital Rights Management)

5. 5 ▶ Architecture of DRM Technology of DRM - Source: SealTronic -

6. 6 Technical method for protecting multimedia contents by hiding and abstracting special types of Watermarks (copyright information, logos, seals, serial numbers, etc.) Applicable field: e-books, images, video and audio contents, digital TV, text, etc. Benefits 1)Enable to charge digital contents 2)Capable of tracking and preventing illegal copies of digital contents 3)Capable of proving copyrights, originals, alterations and abstracting information ▶ Watermarking Robust Watermark Fragile Watermark Robust Watermark Fragile Watermark ▶ Types of Watermarks Private Watermark Public Watermark Private Watermark Public Watermark Verification Watermark Transaction Watermark Verification Watermark Transaction Watermark Visible Watermark Invisible Watermark Visible Watermark Invisible Watermark Watermarking Technology of DRM

7. 7 ▶ - Source: MarkAny - Technology of DRM

8. 8 International DRM Market Overview of international digital contents market ※ 1. Unit: Million US $ - Source: Korea IT industry promotion agency - ※ 1. Asia includes Korea, Japan and China ※ 2. Unit: Million US $ - Source: IDC, KIPA - CAGR of International DRM market by area Overview of international DC solution market ※ 1. Unit: Million US $ - Source: Korea IT industry promotion agency -

9. 9 Korean DRM Market ※ 1. Unit: Million US $ - Source: Ministry of Information and communication Republic of Korea - ※ 1. Unit: Million US $ - Source: IDC -

10. 10 International DRM Companies ▶ Product/ Market Report

11. 11 International DRM Companies Signum Technologies provides a range of advanced digital watermarking solutions for copyright protection and communication applications embracing a wide range of business, professional and institutional sectors. ▶ Products SureSignVeriData - SureSign Enterprise is a powerful automated batch-processor application designed for embedding and detecting watermarks in digital images in networked environments. Typically, these are high-volume users of digital images such as museums, stock-photo libraries, news publishers, on-line content providers and picture agencies. - SureSign Enterprise, SureSign Image SDK, SureSign Plug-ins - VeriData iDem is a simple-to-use Windows program which will validate your digital photographic records to deny anyone the opportunity of subsequently altering them without detection. Widely used by law-enforcers worldwide, the latest version is now faster and even easier to use. - VeriData iDem, VeriData Image SDK

12. 12 U.S. DRM Companies ▶ Competitive Situation 62 % 2 % 4 % 1 % 18 % Others include: Alchemedia, Authentica, ClearKey Solutions, Digital World Services, FileOpen, IBM, Infraworks, NetQuartz, Philips, Phocis, SealedMedia, Smarte Solutions, Sony DADC, and TryMedia - Source: iPark Boston -

13. 13 U.S. DRM Companies - Source: Microsoft -

14. 14 U.S. DRM Companies Digimarc Corporation is a leading supplier of secure media solutions used in a wide range of security, identification and digital media content applications. Digimarc's digital watermarking technology provides a persistent digital identity for various media content and is used to enhance the security of financial documents, identity documents and digital images. ▶ Status - Digimarc has 152 issued U.S. patents with more than 3,000 claims, and more than 350 pending patent applications in digital watermarking, personal identification and related technologies. - In technical cooperation with companies worldwide IDMarc MyPictureMarc Digimarc Mobile Imagebridge MediaBridge ▶ Products

15. 15 Korean DRM Companies ▶ Product/ Market Report

16. 16 Korean DRM Companies MarkAny Inc. is the company that develops forgery preventor of multi-media content and solution of Copyright protection. MarkAny provides Image, Audio, and Video system based on watermarking technology and has unique technology of Digital Rights Management. ▶ Products ▶ Status - DocumentSAFER has over 70% of market share - Leading company in e-document market - Owns 33 patents including international patents - Focusing on mobile contents distribution and watermarking

17. 17 Korean DRM Companies Presenting enterprises its innovative solutions and services based on DRM, Fasoo.com helps its customers securely communicate with their business partners, customers, employees and colleagues. Fasoo.com presents optimal solutions for each customer ranging from SME to Fortune 100 with diverse product lines and business models. ▶ Products Enterprise Solutions Commerce Solutions ▶ Status - All products applies encryption as core technology - Provides individual DRM solution (Wrapsody)

18. 18 Korean DRM Companies SealTronic leads digital content security market with development of advanced DRM & watermarking technologies. SealTronic's solutions are developed to protect personal, or corporate intellectual property rights, to prevent unauthorized copy, distribution or forgery of the copyrighted digital content. Also SealTronic's solution is designed to fit the variety of business models on wired or wireless environment, using international standard encryption technologies. ▶ Products - RIGHTS@fer: Multimedia Content Copy Protection Solution - Technology applied: DRM - Sales Type: Solution Sales - About dia content copyright & forgery protection solution using watermarking technologies - Technology applied: Watermarking - Sales Type : Core Technology Licensing ( SDK Sales) - e-DocuS@fer: Forgery Protection Security Solution for Web issued Document - Technology applied: DRM, Watermarking - Sales Type: Solution Sales - CastS@fer: Protection Solution for Broadcasting digital contents - Technology applied: DRM, Watermarking - Sales Type: Solution Sales

19. 19 Korean DRM Companies ▶ Products Since 1997, DigiTreal Technology has developed watermarking algorithms and technology. These efforts enable us to become the No. 1 digital watermarking company in domestic market and overseas market. Based on positioning, DigiTreal will supply our solutions targeting worldwide market customers and they will use our digital watermarking software products. WaterStamp Standard 3.0 WaterStamp Enterprise 3.0 MediaBridge Reader 2.0 WaterStamp -Print 3.0 beta WaterStamp -Certificate WS-DVR - Applicable to Text / Logo / Image watermarking - Adjustment of visible watermarking (such as font, semi-transparency, rotation degree, etc) - Prompt reply to insertion of watermark and verification of copyrights - Webcam verifies Embedded data and links users directly to web destinations - Virtual printer driver type S/W - Capable of inserting various types of watermarks - Inserts watermark into e-documents for checking originals and forgery - Embeds invisible watermark into video files for original certification - SDK type S/W

20. 20 Demo Test WaterStamp Embedder 4.0 beta (trial version) Result message

21. 21 Demo Test ▶ Watermarking Robust Watermarking (Embedding Strength: 30) Robust Watermarking (Embedding Strength: 30) Robust Watermarking (Embedding Strength: 100) Robust Watermarking (Embedding Strength: 100) Fragile Watermarking Fragile Watermarking fd_02.jpg (153KB) ⓒ fd_02_wsf.jpg (186KB) ⓒ fd_02_wsr(30).jpg (262KB) ⓒ fd_02_wsr(100).jpg (382KB)

22. 22 Demo Test WaterStamp Verifier 4.0 beta (trial version) ▲ Robust Watermarking (Embedding Strength: 30, 100) ▲ Robust Watermarking (Embedding Strength: 30, 100) ▲ Fragile Watermarking ▶ Verify Originals Result message

23. 23 Demo Test Forged Image (Rotation, Crop, Resize) ▲ Robust Watermarking (Embedding Strength: 30, 100) ▲ Robust Watermarking (Embedding Strength: 30, 100) ▲ Fragile Watermarking ▶ Verify Forged Images ▲ Robust Watermarking (E.S: 100, Crop)

24. 24 Demo Test WaterStamp-Print 3.0 beta (trial version)

25. 25 Companies for Cooperation WatermarkingDRM Signum Technologies is the world's premier vendor of advanced digital watermarking solutions for content protection and data integrity applications. ▶ http://www.signumtech.com/ EWATERMARK.COM provides a technique for protecting the copyrights of digital content that enables everyone, from professionals to general users, to easily protect their copyrights without having to perform complicated procedures. ▶ http://www.ewatermark.com/ SecureMedia (formerly RPK SecureMedia) is a leading provider of encryption and Digital Rights Management solutions for IP Broadband Media. ▶ http://www.ewatermark.com/ Digital creates innovative software solutions for the creation, protection and delivery of digital products across multiple platforms and devices. ▶ http://www.dwsco.com/