1. Chapter 1, Introduction to e-Business and e-Commerce
Outline 1.1 Introduction: Transitioning to the Web 1.2 History of the Internet 1.3 History of the Web 1.4 Internet and World Wide Web Development 1.5 e-Business and e-Commerce Overview 1.6 A Word of Caution

2. Introduction: Transitioning to the Web
The Internet has changed the way people communicate, conduct business and manage their daily lives
Technologies reviewed
Networking
Communication
Internet, etc…
Resources used

3. History of the Internet
Advanced Research Projects Agency of the Department of Defense (ARPA)
Implemented the ARPAnet, the grandparent of today’s Internet
Packet switching
Digital data is sent in small packages called packets
Packets
Contain data, address information, error-control information and sequencing information
Transmission Control Protocol (TCP)
ensures that messages are properly routed from sender to receiver and that those messages arrived intact

4. History of the Internet
Internetworking Protocol (IP)
Enabled the intercommunication of inter-organization and intra-organization networks
The Internet was initially limited to universities and research institutions
Bandwidth
The information carrying capacity of communications lines

5. History of the World Wide Web
Locate and view multimedia-based documents on almost any subject
Makes information instantly and conveniently accessible worldwide
Possible for individuals and small businesses to get worldwide exposure
Changing the way business is done

6. Internet and World Wide Web Development
Computer use is increasing in almost every field of endeavor
Dramatic decrease in the cost of computing
Enhanced multimedia capabilities
Increased publishing and learning opportunities
Enhanced communication technologies

7. Age of Knowledge
Knowledge is power and content is King

8. e-Business and e-Commerce Overview
Successful e-businesses are those that recognize the needs of their target audiences and match those needs with relevant content
Not limited to seasoned professionals
Young entrepreneurs are doable

9. e-Business and e-Commerce Overview
Involves exchanges among customers, business partners and the vendor
A supplier interacts with a manufacture
Customers interact with sales representatives
Shipment providers interact with distributors
e-Business
Have all the elements of e-commerce
Also includes operations that are handled within the business itself
Production
Development
Corporate infrastructure
Product management

10. e-Business and e-Commerce Overview
E-Business and e-Commerce have increased the speed and ease of business transactions  Intense competition
Businesses must adjust to new technologies and implement new systems
Customized production capabilities
Finding and keeping key employees
24-by-7 maintenance responsibilities
Must be reliable, fast, functional and user friendly
All companies have to consider the impact that Web-enabled business will have on them.

11. e-Business and e-Commerce Overview
Brick-and-mortar businesses
Businesses that have only a physical presence
No single brick-and-mortar store can offer 50,000 products
E.g. The traditional stores
Click-and-mortar businesses
Businesses that have both an online and an offline presence
Can offer a limitless number of products
The transaction from brick-and-mortar business to click-and-mortar business is happening in all of the economy.

12. e-Business and e-Commerce Overview
Virtual office
All communications are conducted via phone, voice mail, fax, and the emerging capabilities of the Internet
Personalization
Tailoring Web pages to users’ individual preferences and letting users bypass irrelevant content
Tracking customers’ behaviors through Internet
Make it easier and more pleasant for many people to surf the Internet and find what they want.
Copyright infringement

13. e-Business and e-Commerce Overview
Privacy invasion
The sale of personal data to another organization without the consumer’s knowledge
Tracking of Internet activity
Unauthorized access to credit-card numbers, medical history and criminal history
Many privacy protection algorithm
E.g. PGP (Pretty Good Privacy)

14. Campusfoods.com Feature
Developed by students at the University of Pennsylvania
Serves approximately 150 colleges and universities around the United States
Built on investments made by private investors, family members and friends
Revenue is generated by a percentage taken from transaction fees

15. Campusfoods.com Feature
Campusfoods.com home page. (Courtesy of Campusfoods.com.)

17. A Word of Caution
Avoid
Poor management
Ineffective marketing
Ill-designed logistics
Unrealistic expectations
Recognize the difficulty of finding funding and going public
Finding space
Hiring employees