1. IPDM06 SHANGHAI CONTENT BASED PROTECTION ON CULTURAL HERITAGE IPDM06 SHANGHAI CONTENT BASED PROTECTION ON CULTURAL HERITAGE Andrea de Polo Andrea @ alinari. it www.alinari.it

2. Background: 1.R.I.T. university, Rochester NY (USA) 2.Long work on IPR and watermarking 3.European Projects experience: IMPRIMATUR, TNT, 2KAN, MIGRATOR

3. 5-8 percent of IPR lost every year!

4. Reminder - What are DRMs ? Systems that replicate and extend existing methods of control of rights for digital media DRMs define rights to content through a rights model DRMs enforce the granting of rights through: –Legal tools including license agreement, copyright notices, registration, and EU and international copyright laws, –Audit trails, including, IP address tracking, and watermarking. –Technological measures including encryption, user authentication and conditional access.

5. Where are DRMs applied? Typical DRMs are B2C or B2B models Video Content (package & streamed) Audio Content (package & streamed) Computer Software (professional, consumer & games etc) Electronic Publishing (eBooks, news, entertainment, business Intelligence etc) Educational (training programmes, open learning etc)

6. Who provides DRM Technologies ? (1) EdgeSuite, FreeFlow Streaming & technologies for high-volume transactions Content Server, encapsulated documents and document control systems (PDF) Preview Ziplok DRM, HASP electronic security systems and Privilege Commerce servers Ebook compiler & delivery system for secure delivery of published content Alchemedia Mirage Client/Server technology for encrypted delivery to screen Atabok DRM focused onCorporate data – File protection system and digital wrapper, also VCNMail for Email. Giovanni Digital Watermarking And Trusted Transaction Server XrML 2.0 and Toolsets - Extensible Rights Markup Language and implementation support environment NOTE : this is not an exhaustive list of companies or technologies, nor does it necessarily indicate all of a company’s DRM- related offerings

7. Who provides DRM Technologies ? (2) RightsLink Transaction Engines ImageBridge, MarkSpider, MediaBridge Digital Watermarking Technologies KineticEdge DRM System TitleVision - drag-and- drop transfer of licensed content to PDA and wireless devices for secure viewing and use. MediaRights Enterprise/Hosted - OS-Level management of digital rights DWS Rights Clearing System - Napster Partner. EMMS Electronic Media Management System Traceware - IP location system for tracing and control of media. eRights Commerce engine NOTE : this is not an exhaustive list of companies or technologies, nor does it necessarily indicate all of a company’s DRM- related offerings

8. Who provides DRM Technologies ? (3) iCopyright Instant Clearing Service Digital Property Protection InTether Desktop / Server for corporate solutions Metatrust Rights System Hardware and Software, Digibox secure container & InterRights point. Magex Commerce & DRM Platform MacroSAFE - IP-based system for secure distribution / management of broadcast content to PCs and set-top boxes. DRUM - Encryption, Metering, Tracking and biometric Verification technology (EMTV) for secure distribution of music content over the Internet. Liquifier Pro – digital watermark embedding. Liquid Player/Plus - streaming, downloading, purchase & playback of digital audio Digital Asset Server (DAS), MediaPlayer Integrated WinOS DRM System NOTE : this is not an exhaustive list of companies or technologies, nor does it necessarily indicate all of a company’s DRM- related offerings

9. Who provides DRM Technologies ? (4) NetActive Reach- DRM / Security system - uses ‘holes’ in content. Overdrive DAM/DRM incorporating Microsoft Digital Asset Server and Adobe Content Server Ziplok, Vbox Dig rights commerce platforms RealSystem G2 Media Commerce Suite XMCL Extensible Markup Commerce Language. (turned down by MPEG21) RightsPublish, RightsVault end-to-end solutions for selling, securing and tracking digital content. NetDRM Security and Rights management system for Broadcast Audiovisual content delivery Photon-Commerce Photon-Rights - online publishing and rights management of digital content. Panasonic ELS Enterprise License Server - access rights and licenses (digital keys) for digital content on Internet devices using SealedMedia Unsealer NOTE : this is not an exhaustive list of companies or technologies, nor does it necessarily indicate all of a company’s DRM- related offerings

10. Who provides DRM Technologies ? (5) SimpleDevices, SimpleServe and SimpleMedia automated content delivery and interaction from server to PC and out to a variety of thin- client devices. ArchiText – information management system. iSyndicate – news syndication with Digital Rights Management. AuthortoReader, Rights & Royalties - financial, production and editorial management application DRM support. NOTE : this is not an exhaustive list of companies or technologies, nor does it necessarily indicate all of a company’s DRM- related offerings Get-a-seal - online digital notary, Get-a-copy - purchase of reproduction rights,Get-a-song, - secure music distribution/delivery service, eBookSuite - Content preparation and DRM system for ebooks.

11. Who is working on DRM Standards? (1) DOI Digital Object Identifier Method for identifying content objects. similar to ISBN / SKU numbers for books / retail goods. Created in 1996, now managed by International DOI foundation. Increasing numbers of Publishers and DRM application developers use DOI.

12. Who is working on DRM Standards? (2) Xerox PARC defined comprehensive rights model (mid-90’s) Embodied in Digital Property Rights Language (DPRL). Xerox spin-off - ContentGuard Inc. Enhancement of DPRL. XrML – Extensible Rights Markup Language - rights-focused extension to XML meta-language. Adopted by MEG21 – needs simplification / rework

13. Who is working on DRM Standards? (4) Open Digital Rights Language – a Digital Rights Management expression language and data dictionary vocabulary for terms and conditions over digital content including permissions, constraints, obligations, conditions, offers and agreements with rights holders. ODRL positioned to be extended by different industry sectors (eg; ebooks, music, audio, mobile, software) ODRL targeted at being a core interoperability language. freely available - no licensing requirements Adopted by MPEG21 along with XrML

14. DVB Copy Protection / Rights Management offerings VWM group (video watermark) Digimarc (video watermark) Verance (audio watermark) 4C Entity, LLC (DVD audio/video/SD) Digital Content Protection, LLC (DVI) Pioneer (recordable DVD) IBM (Home Network security) NDS (End-to-End) Broadcom (System on Chip DRM) Philips (Security framework) Irdeto (copy protection framework) OCCAM (Conditional access framework) MEI/Panasonic (end-to-end NetDRM & CPCM) Veridian (license ticket) Macrovision (end-to-end) Nokia (end-to-end and rights expression) DTLA (link encryption) Sony (link encryption) Thompson-Genplus-Micronas- Schlumberger- STMicroelectronics-Nagravision (end-to-end) Thales (trusted network) Cisco (end-to-end)

15. Sample of dital watermarking: Digimarc

16. another sample, from Signum T

17. ARTISCOPE: web pages protection

18. What is the Current Status for DRMs ? DRM Systems offer solutions by enabling right owners to make digital content available in a secure manner, and to receive remuneration. Industry has robust effective & flexible DRMs Speed of uptake and interoperability of DRMs is an issue

19. Open issues: Europe-China? Is IPR applicable in the same legal framework in both States? Is local law dealing with foreign companies/artists rights on the SAME way as dealing with the local parties? Has been the Berne convention mutually signed in the SAME way between Europe and China and if not what are, still, opening point of discussion?

20. Business / Market Issues for DRMs Uptake rate of DRM solutions and volume of protected content must both increase. Confidence in DRM solutions must increase. Right business models must exist in order to earn consumer confidence in DRM solutions Interoperability will secure significant increase in all the above aspects.

21. Technology Issues for DRMs DRM technologies offer means to manage and control content delivery and to protect content. DRMs need to be as robust as reasonably possible No system can be totally perfect, and DRMs may be hacked. Key tools to fight hackers and professional pirates are adequate legislation with appropriate sanctions and strong enforcement Interoperability is essential in some form, but currently mandated technology standards may harm innovation and competition, undermining move to flexible solutions expected by consumers and right owners.

22. IPDM06 SHANGHAI Andrea de Polo Andrea @ alinari. it www.alinari.it