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Rightsrouter and DOI Presentation to IDF Members Meeting 22nd June 2004 Gordon Rintoul - Director of Operations
Spun out of the UK's Association of Independent Music (AIM), where the team pioneered one-stop collective licensing with individual rights holder control at AIM's new media R&D arm Musicindie. Completed first legitimate licensing agreement with the original Napster in 2000, providing catalogue from 200+ labels (125k tracks) Since then, the team has completed many other collective deals on behalf of the AIM members. Involved with trial of Chinese broadband services resulting in first ever royalties from that country to be paid to European labels Actively involved in several industry research consortia of the EU Commission, including Emucast and Musical. Rightsrouter is based in Scotland and has representative offices in London and Zurich. Rightsrouter History © 2004 Rightsrouter - Strictly Confidential
Our Approach: Rights holders should have direct control of their assets and maintain a direct client relationship with the party distributing their content. Content distributors (e.g. online music services) should be empowered to access a large content catalogue and stay in control over editorial decisions Based on these core principles, Rightsrouter does not stand in the "middle" but simply opens up a direct link between rights holders and content distributors, allowing them to deal with each other in a way that is efficient, transparent and fair. This is what we do - nothing less and nothing more. Rightsrouter Approach © 2004 Rightsrouter - Strictly Confidential
For a content distributor, there are three key benefits of Rightsrouter: Quality Catalogue: Rightsrouter provides fast access to international music content. Management of Rights Data: Rightsrouter is the efficient administration tool for contract management. Content distributors can negotiate efficiently with thousands of rights holders and continuously keep track, add content, change terms, or expand to new forms of exploitation. Integration with Third-Party Providers: Rightsrouter links to dedicated providers of related services, such as content preparation, content delivery, and payment distribution. Rightsrouter - Content Distributors © 2004 Rightsrouter - Strictly Confidential
For Rights Holders, Rightsrouter enables: Immediate access to a growing number of licensing deals (including download/streaming, subscription/per track purchase, mobile delivery, ringtone licensing, and more). To decide which of your content will go into which deals and under what conditions. Any changes to your rights data will be fed continuously to the participating content distributors. It's your content - you control it. Rightsrouter - Rights Holders © 2004 Rightsrouter - Strictly Confidential
Consulting Legal Issues: territorial differences and local copyright regimes, requirements with local collective rights societies Data Management: metadata formats, conversion, updating, unique identifiers, DRM Content Management: digitization, encoding, cover art, related chart and biog data, storage, and delivery Related Factors: content exploitation strategies in different channels, content distribution monitoring, payment processes Rightsrouter is one of the most experienced companies in the world in addressing these issues. Our team members are experts in intellectual property rights and metadata management with many years of industry experience. Rightsrouter - Consulting © 2004 Rightsrouter - Strictly Confidential
IPR Detailed metadata set for IPR License Detailed metadata set for License rules Metadata Detailed metadata set for Digital Object © 2004 Rightsrouter - Strictly Confidential Identifier Principle Compulsory metadata set for all IDs ID Kernel Metadata
Music IPR Licensing Producer Manufacturer Retail CD CreatorDistributorRetailerConsumer Producer Manufacturer On-line CreatorDistributorRetailerConsumer Music IPR Licensing Licensing Chain New communication gap © 2004 Rightsrouter - Strictly Confidential
Producer Manufacturer DistributorConsumerCreatorRetailer Content Supply Chain Producer Manufacturer DistributorConsumerCreator Final coverart, glass master, redbook format Label Glass master used for multiple duplication Label Warehouse storage & shipping to retail Distributor Master recording format, Sleeve Design Label Retailer Retail CD On-line Order/Sell product & account for sales Licensee Audio/artwork/data (eg CD & excel sheet) Label Order/Sell product & account for sales Retailer Convert master files to client encoding spec Content Mgmt Co. Server/HD store, and deliver via ftp/HD Content Mgmt Co. Create digital master files (eg. Wav/coverart) Label © 2004 Rightsrouter - Strictly Confidential
Producer Manufacturer DistributorConsumerCreatorRetailer Content Supply Chain On-line Order/Sell product & account for sales Licensee Audio/artwork/data (eg CD & excel sheet) Label Content Preparation Digital Assets created & owned by label. (e.g. metadata, wav and master cover art scan). These assets can be managed by label or assigned to Content Mgmt. Co. such as Distributor. Packaging/Delivery Digital assets requested by licensee are converted to provided spec (Packaged) by assigned Content Mgmt. Co. & delivered according to preferred delivery method (e.g. via ftp). Content Orders Can be requested by licensee through Rightsrouter system. Solutions in place to order tracks cleared for license and route the order to label assigned Content Mgmt. Co. Convert master files to client encoding spec Content Mgmt. Co. Server/HD store, and deliver via ftp/HD Content Mgmt. Co. Create digital master files (eg. Wav/coverart) Label Common Identifier? © 2004 Rightsrouter - Strictly Confidential
Labels Licensees Metadata Mgmt. Tools Catalogue db Search/Request Content Metadata Media Asset db CD/Product Delivery Content Delivery Content Rights db License Admin Tools License Admin Tools Rightsrouter offers a complete licensing & digital content fulfillment system. Rightsrouter System DOI Potential © 2004 Rightsrouter - Strictly Confidential
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