2. “ Perception is an external process whereby people convert the physical energy of the world outside of them into meaningful internal experiences.” Individuals Objects Customs Gestures 2

3. Culture Perception is selective Perceptional patterns are learned ” Perception is culturally determined. We learn to see the world in a certain way based on our cultural background.” Adler 3

4. BeliefsAttitudesValuesCultural patterns 4

5. Acts Thoughts Beliefs Formed by the individual’s culture They affect someones conscious and unconscious mind In most cases people don’t even question them or at least demand proof 5

6. Attitudes “An Attitude is a combination of beliefs about a subject, feeling toward it, and predisposition to act toward it”. 6

7. Values Beliefs and Attitudes Values “Values are shared ideas about what is true, right, and beautiful that underlie cultural patterns and guide society in response to the physical and social environment”. 7

8. Democracy Protection Primary Values Relief of the pain Securing of material possessions Secondary Values Hospitality Cleanliness Tertiary Values Values 8

9. Cultural Values Broad- Based EnduringEvaluative Guide communication Guide perception Relatively stable Normative Values 9

10.  “Cultural patterns refers to both the conditions that contribute to the way in which a people perceive and think about the world, and the manner in which they live in that world”  Shared by most members of the culture Cultural patterns 10

11. Perception and communication Political orientation Status Occupation Age Gender 11 Cultural patterns “ People everywhere possess the same values to different degrees “ teaching young people to be well mannered

12. 12 Cultural patterns  Cultural patterns are interrelated MaterialismStatusSocial relationshipsUse of time Heterogeneity in many societies USARussia 125 ethnic groups1200 different religions

13.  13 Cultural patterns Cultures & values change women movement capitalism throughout asia Contradictions in cultural patterns Brotherhood Gap between rich and poor Confucianism Human rights violation Koran China

14. 14 Thank You !