1. 1 Your Audience & Speaking Environment Chapter 5

2. 2 Audience A complex & varied group of people the speaker addresses

3. 3 Audience Centered To acknowledge the audience considering unique, diverse & common perspectives before, during & after the speech To acknowledge the audience considering unique, diverse & common perspectives before, during & after the speech Consider Interactive Activity 5.4: Acknowledging Expectations of the Speaker online at the Invitation to Public Speaking website.

4. 4 Master Statuses Positions occupied by a person in society that affect the person’s identity Positions occupied by a person in society that affect the person’s identity –Culture –Race –Sex / Gender –Age –Economic standing –Religion

5. 5 Standpoint The perspective from which a person views & evaluates society The perspective from which a person views & evaluates society

6. 6 Attitude A general positive or negative feeling a person has about something A general positive or negative feeling a person has about something

7. 7 Belief A person’s idea of what is real or true or not A person’s idea of what is real or true or not

8. 8 Value A person’s idea of what is good, worthy, or important A person’s idea of what is good, worthy, or important

9. 9 Ethnocentrism The belief that our own cultural perspectives, norms & ways of organizing society are superior to others The belief that our own cultural perspectives, norms & ways of organizing society are superior to others

10. 10 Understand your audience & situation Demographically Demographically Situationally (Speaking Environment) Situationally (Speaking Environment)

11. 11 Factors of Demographic Audience Analysis Age Age Gender Gender Sexual orientation Sexual orientation Racial, ethnic, and cultural background Racial, ethnic, and cultural background Religion Religion Group membership Group membership

12. 12 Getting Information about the Audience Interviewing Interviewing Questionnaires Questionnaires –Open ended questions –Closed ended questions

13. 13 Factors of Situational Audience Analysis Audience size Audience size Physical arrangement Physical arrangement Technology Technology Temporal factors Temporal factors –Time of day –Speaking order –Speech length

14. 14 Audience analysis influences Topics Topics Main points Main points Support Support Organization Organization Language Language Credibility Credibility Style & delivery Style & delivery

15. 15 Adapting to Audience Expectations The form of a speech The form of a speech The speaker The speaker Speaker-audience interaction Speaker-audience interaction