1. Configuring Social Media, Google Analytics, and Gadgets Lila Bronson Training Manager, OmniUpdate, Inc.

2. Agenda Types of Social Media Twitter and Facebook in OU Campus Using Meta tags for Social Media Integrating Social Media in Development Google Analytics and Gadgets

3. Social Media - Extension of web content to a social forum - Share new information and ideas - Often short bursts of information Includes: Social Network Sites like Twitter or Facebook Dynamic RSS like News and Events Feeds Social apps like Instagram, Youtube, Flickr

4. Twitter and Facebook Link any Twitter or Facebook Account On Publish – send tweet or wall post Link back to page Configure for multiple accounts Control who can send

5. Default Text Publish Settings Text Here

6. SEO and Metadata Search Engine Optimization – AKA “Get your page listing higher in search results” Metadata = Data from multiple meta tags in the HTML headcode OU Campus contains editable meta tags in Properties Customize meta tag options in OU Campus templates

7. Meta Tags for Social Media Open Graph Tags Twitter Cards

8. Open Graph Tags Used to create custom stories on Facebook Helps increase social media traffic Added into meta tags Tags include: type, title, description, url, image, site_name To enable for OU Campus: - Social Media template added in XSL to process open graph tags - Initialize in the OU Variables - Directory variables used to populate default tags site wide

9. Integrating Social Media

10. OU Mashup Social Media API PHP/ASP.NET

11. Google Analytics and Gadgets

12. Google Analytics

14. Configure Google Account

15. Configuring Views

16. Analytics Tracking Code

17. Google Analytics and Templates

18. Templates in OU Campus are implemented to work with Google Analytics Google Analytics tracking code can included directly to the head code or body code For ease of editing, code is included in include and referenced by XSL

19. Setup Google Analytics

20. Site Analytics Gadget

21. QUESTIONS?

22. Thank You! Don’t forget to take our survey outc15.com/surveys