1. Figure 1 Field Studies Team Evaluations % Project Proposal Clarity of issue definition Identification of data sources Completeness and feasibility of action plan, including travel and interview schedule team meeting schedule progress checkpoints Completeness and feasibility of project budget Quality of proposal in communicating with the client % Client Relationships Quality of interactions with client personnel Ability to listen and to ask useful questions Effective use of client time Level of preparedness at meetings with client personnel Ability to meet deadlines Prompt notification and discussion of possible changes in project scope Willingness and ability to understand the client company Source: Harvard Business School Publishing Division, 1990 10

2. Field Studies Team Evaluations (continued) % Team Member and Supervisor Relationships Ability of team members to work together effectively Effectiveness in setting and holding to meeting schedules Effectiveness in organizing the project and structuring team members’ assignments Commitment to project Good use of supervisor’s time, including setting meaningful meeting agenda being prepared keeping supervisor informed % Data Gathering and Analysis Competence in selecting, designing, and using research instruments, e.g., questionnaires, focus group interviews, one-on-one interviews Interviewing effectiveness as demonstrated by the amount and quality of data gathered Resourcefulness in identifying and obtaining relevant internal client data Resourcefulness in finding and using outside data sources and relevant past research Creativity in developing hypotheses for testing as the work proceeds Ability to recognize and deal with contradictory evidence Ability to draw useful conclusions from factual data and to formulate sound recommendations supported by sound analysis Source: Harvard Business School Publishing Division, 1990 10 15

3. Field Studies Team Evaluations (Continued) % The Written Report Completeness and quality of relevant factual information Soundness of analysis Creativity, decisiveness, and usefulness of the recommendations Creativity and realism in the plan of implementation Clarity and written quality of the final report % The Oral Presentation Quality of the final oral presentation, including focus on essential points of fact and recommendations clarity and persuasiveness of delivery quality of graphic materials effectiveness in conducting an open discussion considerate and informative treatment of questions Soundness and creativity of the recommendations Source: Harvard Business School Publishing Division, 1990 30 25

4. Figure 2 Field Studies Team Member Evaluations Below, please write the name of each student in your team, EXCLUDING YOURSELF, and provide your assessment of each colleague’s contributions to the effectiveness of the project. Make sure all your percentage figures add to 100%. This information will be kept strictly confidential but will be used by Professor La Londe in the grading process. Thanks for your help. Name of Student % of Contribution 100% Source: Harvard Business School Publishing Division, 1990 Please return this form to Professor La Londe PROJECT:

5. Figure 3 Field Studies Project Evaluation Form 1. Project Proposal 2. Client Relationships 3. Team Member and Supervisor Relationships 4. Data gathering and analysis 5. The written report 6. The oral report PROJECT: Source: Harvard Business School Publishing Division, 1990 I II III IV

6. Figure 4 Criteria for Evaluating Field Study Performance Resourcefulness in finding/ citing relevant past research Subtlety and rigor in defining concepts and relationships Quality of the design of the research instrument (questionnaire, interview script, etc.) Creativity/ insight in analyzing results Subtlety and rigor in using and interpreting empirical evidence Attention to detail (completeness, accuracy, spelling, grammar) Power and persuasiveness of the “bottom line” from the study Name: Date: PRODUCT: Research Instrument and Final Report Adapted from: Harvard Business School Publishing Division, 1990

7. Criteria for Evaluating Field Study Performance (Continued) Completeness/ quality of planning Ability to work without intensive supervision Skillful and cost-effective use of my time Willingness to keep me informed of progress, potential problems on an ongoing weekly basis Ability to meet deadlines Willingness to work as a cooperative team member (varied by individual) Demonstrated leadership among peers Handling of relationships with outside people and organization Creativity and initiative in marshalling resources Willingness to make personal sacrifices for the good of the project; e.g., giving 110%, honoring project commitments PROCESS Adapted from: Harvard Business School Publishing Division, 1990