1. Executive Sales&Marketing workshop: Effective Lead Generation - a Key to a Successful Sales

2. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 1.Introduction to the event Mrs. Małgorzata Krukowska, Director WelcomeBIZ Mr. Blaž Mertelj, Director Atol Business Solutions

3. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 Common challenges of CEOs, CFOs, Sales Directors, Business Development &Sales Executives and many more….  There are not adequate number of qualified opportunities in the pipeline to deliver expected financial results;  Sales people (channels) sell to existing customers rather than looking for new customers, which continually decreases sales margins on the long-run;  An adequate sales management system is not put in place, so it is difficult to plan future cash flow streams;  High value added offerings require special sales approaches to ensure increase of market share;  Sales people are involved in the projects as well and don't have enough time for new customers acquisition.

4. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 … And every sales begins with Lead Generation Common challenges:  Can you ensure your company a long-term stability or growth without an effective Lead Generation process?  Have you already defined your own Lead Nurturing process?  What % of your sales price is worth a validated lead?  Do we rely too much on our existing customers, so the competitors are getting to prospects before us?  Do we know the values of all KPIs from our sales process, which begins with Lead Generation and ends up in signed deal?

5. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 Goals of the event  To discuss before mentioned challenges specific to your sales situation  To gain practical knowledge and perform exercises opening your hidden management sales potential  To give and exchange ideas about your Lead Generation strategies and required tools  To hear and discuss topics with our keynote speakers  To know more about Slovenia and Slovenian wines  To provide you with possibility to book 1 hour sales perfomance consultancy for free

6. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 Our today‘s agenda 1.Introduction to the event (Mrs. Małgorzata Krukowska, Director WelcomeBIZ) 2.Introduction to the workshop (Mr. Blaž Mertelj, Director Atol Business Solutions) 3.First keynote session (Mr. Boštjan Leban, CEO ETI-Polam) 4.Workshop 1/2 (Mr. Blaž Mertelj, Director Atol Business Solutions) 5.Break 6.Slovenian wine presenation and tasting (Mrs. Urška Leban, Director VINO- VITA) 7.Workshop 2/2 (Mr. Blaž Mertelj, Director Atol Business Solutions) 8.Second keynote session (Mr. Tomasz Taff, Head of Strategy Advisory Baker Tilly Poland) 9.Workshop conclusion (Mr. Blaž Mertelj, Director Atol Business Solutions) 10. Conclusion of the event (Mrs. Małgorzata Krukowska, Director WelcomeBIZ)

7. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 Special thanks to …  You all the participants to have come  The management and staff of Pure Sky Club for hosting this event  Our sponsors & partners: Extor S.A. and Anna Gibson Photography  Our guests:  Mrs. Urška Leban, Director VINO-VITA  Mr. Boštjan Leban, CEO ETI-Polam  Mr. Tomasz Taff, Head of Strategy Advisory at Baker Tilly Poland)

8. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 Organizing team  Mrs. Małgorzata Krukowska, Director WelcomeBIZ  Mr. Blaž Mertelj, Director & Senior International Consultant at Atol Business Solutions  Mr. Dragan Simeunović, International Business Development Lead & Senior International Consultant at Atol Business Solutions

9. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 2.Introduction to the workshop Mr. Blaž Mertelj, Director Atol Business Solutions

10. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 3.First Keynote Session Mr. Boštjan Leban, CEO ETI-Polam

11. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 4.Workshop Part 1. Mr. Blaž Mertelj, Director Atol Business Solutions

12. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 4.1.Structured Speed Networking Mrs. Małgorzata Krukowska, Director WelcomeBIZ Mr. Blaž Mertelj, Director Atol Business Solutions

13. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 5.Break

14. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 6.Slovenian Wine Presentation and Tasting Mrs. Urška Leban, Director VINO-VITA

15. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 7.Workshop Part 2. Mr. Blaž Mertelj, Director Atol Business Solutions

16. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 8.Second Keynote Session Mr. Tomasz Taff, Head of Strategy Advisory Baker Tilly Poland

17. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 9.Workshop conclusion Mr. Blaž Mertelj, Director Atol Business Solutions

18. ‘ Effective Lead Generation – a Key to a Successful Sales’ At Pure Sky Club in Warsaw, on 08.09.2014 10.Conclusion of the event Mrs. Małgorzata Krukowska, Director WelcomeBIZ