1. Copyright 2009 Mobitween. All rights reserved. Mobile Developer Program Philippe Chassany Head of Flash January 30 th, 2008

2. Copyright 2009 Mobitween. All rights reserved.  Leadership: #1 company in the Mobile Value Added Services industry  Experience: +10 year experience in the digital entertainment industry  Global geographical footprint: operations in 54 countries in 5 continents, through agreements with 130 mobile networks. Offices in 22 world capitals.  Strong financials & growth: 2007 Revenues USD 545 M - 2008(e)- USD 870 M.  Dedication: 1,400 employees worldwide. 50% dedicated to R&D and innovation  Extensive portfolio: 170.000 SKUS of mobile content products and services (personalization, games and applications) Zed at a Glance

3. Copyright 2009 Mobitween. All rights reserved. Group’s DNA - Digital Entertainment Mobile & Online Platforms Console PC TV, DVD, Cinema

4. Copyright 2009 Mobitween. All rights reserved. Zed acquires Mobitween  In September 2008, Zed announces the acquisition of Mobitween, leading developer and publisher of games based on Adobe Flash® Lite™ technology  The acquisition consolidates Zed’s global leadership position as a developer, publisher and retailer of multiplatform games  Mobitween’s knowledge of Flash technology adds to Zed’s existing Java, Symbian, Pocket PC, iPhone and BREW in-house capabilities, allowing the creation of games and interactive applications  Mobitween holds agreements with major US & European mobile operators including Verizon Wireless and Orange Group among others

5. Copyright 2009 Mobitween. All rights reserved. Zed Mobile Developer Program the easiest and fastest path from content to customer

6. Copyright 2009 Mobitween. All rights reserved. You Develop

7. Copyright 2009 Mobitween. All rights reserved. You Develop - Create Adobe Flash CS 3 or 4 Adobe Photoshop Adobe Device Central += Flash Lite

8. Copyright 2009 Mobitween. All rights reserved. You Develop - What?

9. Copyright 2009 Mobitween. All rights reserved. You Develop - Package Adobe Mobile Packager SWF Requires Symbian & Windows Mobile SDK installed SIS CAB

10. Copyright 2009 Mobitween. All rights reserved. You Submit

11. Copyright 2009 Mobitween. All rights reserved. You Submit Zed Application Manager Register & Login to the Program Upload and Manage your content

12. Copyright 2009 Mobitween. All rights reserved. You Submit - How? Zed Application Manager Manage your submissions Versions (skus) and Marketing Material management

13. Copyright 2009 Mobitween. All rights reserved. You Submit - How? Zed Application Manager Upload and manage your content in a few clicks

14. Copyright 2009 Mobitween. All rights reserved. We Distribute

15. Copyright 2009 Mobitween. All rights reserved. We Distribute - Zed Catalogue Zed Catalogue = link into the ADOBE Apps

16. Copyright 2009 Mobitween. All rights reserved. We Distribute - Where? Worldwide Channels Starting in Spain and Italy … soon in USA and everywhere later

17. Copyright 2009 Mobitween. All rights reserved. DeveloperAggregatorOperator Revenu Share Content Business Model

18. Copyright 2009 Mobitween. All rights reserved. Thank you http://developers.zed.com/flashlite/ Get Started! mobiledevprog@zed.com