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Global AdView Confidential & Proprietary - Copyright © 2010 The Nielsen Company September 2010 Finance: +27.5% Total advertising trend Year to date 2010September % Media Types September 2010 TV: +12.0% Magazines: +5.9% Newspapers: +3.1% Radio: +9.2% +8.7% Macro - Sectors Telecom: +4.0% Auto: +23.0%FMCG: +3.4% Distrib.: +9.4%Health: +3.9% Entert.: +10.8%Media: +13.4% September 2010 For the first time in several months, all four major media types showed positive growthwhich mirrored the 8.7 percent growth experienced in September 2010 when compared with September 2009, and 7.3 percent growth YTD. As noted in 2009, ad spend in September jumped significantly from Augustfrom approximately 3.4 billion EUR to roughly 5 billion EUR for these seven major European countries. In fact, when using a month-on-month comparison, all media types except Cinema (which decreased by 0.7) experienced growth when comparing September 2010 to the same month last year. As usual, the media experiencing the highest growth were Internet (+20.7 month-on-month) and Television (+12.0), with Television continuing to hold the highest share of spend at 45.3 percent. Internet, by comparison, held 5.1 percent share of spend YTDa slight increase from its share in 2009 (4.3 percent). The macro sectors of Financial (+27.5 percent) and Automotive (+23.0) were the clear winners in September 2010 ad spend, with the usually dominant FMCG showing notably slower growth than in previous months (3.4 percent month-on-month). Industry & Services was the only macro sector to show a decline in spend (-5.1 percent) in September. Europe Media included: TV, Radio, Newspapers, Magazines, Outdoor, Cinema, Internet. Internet for UK was not included in this report, as figures were not available at time of publication. Countries included: Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom.
Global AdView Confidential & Proprietary - Copyright © 2010 The Nielsen Company September 2010 Market -- Advertising Expenditure Trend (Million ) Market -- Year on year % change by month Telecom. Automotive Clothing & Access Distribution Durables Entertainment Financial FMCG Healthcare Industry & Serv. Media Sectors -- % Share of Spend -- YTD Media -- % change YTD and last month Sectors -- % change YTD and last month Europe Media -- % Share of Spend -- YTD TV Magazines Newspapers Radio Outdoor Cinema Internet Media included: TV, Radio, Newspapers, Magazines, Outdoor, Cinema, Internet. Internet for UK was not included in this report, as figures were not available at time of publication. Countries included: Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom. Total advertising trend
Global AdView Confidential & Proprietary - Copyright © 2010 The Nielsen Company September 2010 Methodology notes This report is run by The Nielsen Company, Media Group, Global AdView and reports on advertising expenditure for Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom. The source of information for all data included in the report is The Nielsen Company, Media Group*. All figures are gross with the exception of Italy, for which they are estimated using the official weighting factors provided by The Nielsen Company, Media Group, Italy. Figures are reported in million Euros This report includes spend on the following media types: TV, Newspaper, Magazines, Radio, Outdoor, Cinema Macro-sectors include the following Categories: Automotive: Automotive Industry & Services: Business Services, Property, Institutions, Power & Water Clothing & Accessories: Clothing & Accessories FMCG: Cosmetics & Toiletries, Drinks, Food, Housekeeping Products, Tobacco Distribution Channels: Distribution Channels Durables: Domestic appliances, Furnishings & Decoration, Information Technology Entertainment: Entertainment, Leisure products, Transport & Tourism Financial: Financial Healthcare: Healthcare Media: Media & Publishing Telecommunications: Telecommunications * Switzerland in association with Media Focus
Global AdView Confidential & Proprietary - Copyright © 2010 The Nielsen Company September 2010 About nielsen Contacts Global AdView Nielsen Global AdView provides international advertising information services and provides clients with intelligence on how their competitors are spending, and creative activity, in more than 80 countries, along with a deep and complete knowledge of local market advertising trends. Spend and creative content can be compiled, linked and harmonized at category and product level to enable quick strategic insight into competitive activity. Media Group One of the major businesses of The Nielsen Company, the Media Group is active in 40 markets offering television, radio and outdoor audience measurement, print readership, advertising information services and customized media research. The Media Group of The Nielsen Company is the recognized market standard for media information in the largest advertising territories. Thanks to the local presence of our own branches in more than 20 of the worlds leading advertising markets (including North America, Europe, Asia Pacific and Africa) we can measure expenditure and creatives daily, providing an always open window on the world of media. The Nielsen Company The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit,
Global AdView Confidential & Proprietary - Copyright © 2011 The Nielsen Company November 2010 Finance: +16.5% Total advertising trend Year to date 2010November.
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