1. Your Yammer Social Journey… Joel Oleson Director of Technical Evangelism ViewDoLabs @joeloleson CollabShow.com

2. Joel Oleson @joeloleson First SharePoint Admin #1 SharePoint Influencer by Forbes Column Community Voted Most Popular SharePoint Blogger Collabshow.com Epic Traveler – Speaking and Traveling to over 140 Countries TravelingEpic.com 2

3. Leadership from the Dancing Guy… http://ed.ted.com/on/IgslePtt

4. Agenda It’s about Engagement It’s about Engagement Social Solution to Engagement Social Solution to Engagement Social Challenges Social Challenges Yammer MS big bet! Yammer MS big bet!

5. FOCUS ON ENGAGEMENT

7. Are You Engaged? Engaged – Drive Innovation. Passion and Profound Connection with their company. Not Engaged – Checked out. No passion or energy for their company. Actively Disengaged – Undermine the engaged workers. Not only Unhappy but actively undermining the work of the engaged workers. Out to damage the work!

8. World Wide Engagement

9. Why Get Employees Engaged? Engaged employees are 37% more likely to stay with their employer. - Constellation Research Engaged employees deliver a 5X higher shareholder return - Kenexa

11. SOCIAL AS THE SOLUTION FOR ENGAGEMENT

13. Satisfaction levels are higher than both email and Instant messaging. Why Enterprise Social Intranets?

14. It’s Better… ESNs for employee communication has been rated higher than all previous forms. (Email, intranet, emails, newsletters, distribution lists) Quality of responses are higher when compared to email. Reduces meetings and more. – Deloitte Study (TMT Preditions)

15. Enterprise Social Maturity Model Experimenting Culture Adoption & Engagement Measurement Goal Setting Expanding Embracing Everywhere

16. Intranet Evolution

18. Organizations see a 25% boost in productivity with social technologies… Higherarchy is the bottleneck to speed…

20. Deloitte predicted that by the end of 2013 90% of Fortune 500 companies will have partially or fully deployed an Enterprise Social Network 2011 ESN deployment was at 30%

21. Yammer is growing fast… Yammer - last year, registered users have increased 55% to almost 8 million (July 2013) 200,000 leading companies 85% of Fortune 500

22. What is Success? ADOPTION: By its own nature, ESN tends to be adopted virally, spreading inside a department or a local office. Sometimes it's a fad and dies, sometimes it consolidates in the department, sometimes it contagiously expands to nearby departments. Global Adoption across the organization is the ultimate goal. PARTICIPATION INEQUALITY: well known principle in social media, usually described as the "1-9-90 rule": only 1% of users produce content, 9% interacts with it, 90% consumes it (that is, reads it). Of course this is why "readers" are often considered "active“… but what is active???

23. SOCIAL CHALLENGES

24. Provide and Pray… Although social technologies are employed by 70 percent of organizations… Gartner said most social collaboration initiatives fail because they follow a worst practice approach of "provide and pray", leading to a 10 percent success rate.

25. Why Social Collaboration Fails Social collaboration initiatives that have a clear and compelling purpose from the outset tend to succeed. While this may seem obvious, the vast majority of organizations treat collaboration as a platform decision, rather than a solution to a specific business problem or a route to a desired outcome. -- “Gartner Says the Vast Majority of Social Collaboration Initiatives Fail Due to Lack of Purpose” http://www.gartner.com/newsroom/id/2402115?goback=.gde_39045 92_member_237431818

26. “Controlling Social is like Herding Cats” EDS Superbowl 2000 Video http://www.youtube.com/watch?v=y4qnyLUya7E

27. Where are we going?

28. UNDERSTANDING MICROSOFT’S BIG BET… YAMMER

29. 2013 Gartner Magic Quadrant

30. Go Yammer! Yammer is our big bet for enterprise social, and we're committed to making it the underlying social layer for all of our products. It will power the social experiences in SharePoint, Office 365, Dynamics, and more. -- Jared Spataro, Senior Director, Microsoft Office Division http://blogs.office.com/b/sharepoint/archive/2013/03/19/yammer-and-sharepoint- enterprise-social-roadmap-update.aspx

31. No Friction… for Yammer Microsoft has changed its licensing to include Yammer Enterprise in its Office 365 Enterprise plans at no extra charge. Yammer Enterprise, which costs $3 per user per month when sold standalone, was previously bundled with Office 365 Enterprise only for customers with Enterprise Agreement volume licensing plans. Office 365 Enterprise customers will also no longer be required to buy Yammer licenses for users on external networks, Mike Grafham, Yammer's "head of customer success," told CRN in a Wednesday interview. "We're trying to reduce friction in organizations collaborating with each other," he said. Nov 8, 2013 http://www.crn.com/news/applications-os/240163737/microsoft- bundles-yammer-with-office-365-recruits-partners-for-enterprise- social-sales-blitz.htm

32. Drink the Yam Juice! Post Agile Approach to Development Belief that pace of Organizations need to change responsiveorg.com Cloud First! Fail Faster Transparency

33. ENSURING YAMMER SUCCESS

34. ESN: 80% Culture / 20% Technology

35. Social technologies yield a 30% improvement in bringing a product or service to market. -Mackenzie Institute

36. Yammer of the Future…

37. Sharing of Best Practices Reducing Email proliferation (it won’t eliminate it) Faster Decision Making Reduce meetings Increase sharing Knowledge capture Increase employee retention Improve business processes Evolve company culture Reduce duplication of work Strategic transformation Improve employee collaboration (cross group) Executives Involvement Open Transparent working Plan + Measure Success

38. Strategy for Success success.yammer.com

40. YAMMER, OFFICE 365 & SHAREPOINT

41. How it all fits… Social Architecture

42. Enterprise Collaboration ControlTrust ComplianceCreative SharePoint & Yammer StructuredAd-hoc

43. Cloud Enterprise Information Architecture Unstructured Structured Intranet Central Portal Departmental Sites Groups and Team Sites & Workspaces Yammer Groups Office 365 Team Sites Email Personal Storage Fav & Follows SkyDrive Pro My Site My Tasks My Documents Docs I’m following People I’m following On Prem Cloud SharePoint 2013 Department ECM Doc Mgmt Workflows Custom Apps SharePoint 2013 Search News Navigation

44. Enterprise Information Architecture Structured Intranet Central Portal Departmental Sites Groups and Team Sites & Workspaces (Non Customized Light branding) Yammer Groups Office 365 Team Sites On Prem Cloud SharePoint 2013 Department ECM Doc Mgmt Workflows Custom Apps SharePoint 2013 Search News Navigation Personal Storage Fav & Follows SkyDrive Pro My Site My Tasks My Documents Docs I’m following People I’m following Unstructured

45. Hybrid Enterprise Information Architecture Unstructured Structured Intranet Central Portal Departmental Sites Groups and Team Sites & Workspaces Yammer Groups Office 365 Team Sites Email Personal Storage Fav & Follows SkyDrive Pro My Site My Tasks My Documents Docs I’m following People I’m following On Prem Cloud SharePoint 2013 Department ECM Doc Mgmt Workflows Custom Apps SharePoint 2013 Search News Navigation

46. Takeaways… Start a pilot of yammer if you haven’t. Join SharePoint Office365 & Yammer Community on Yammer in SPYam http://yammer.com/spyam Understand Microsoft’s BIG BET for Cloud, Social, Mobile investment Strategy…

47. Q&A Let’s Connect!! @joeloleson CollabShow.com