2 Agenda What change are you looking to drive? Where do you come in? Demo & Best PracticesOutcomesAgenda
3 What change are you looking to drive? What change are you looking to drive in the organization? Today we will share information about the current challenges faced by organizations.What are the current hot topics within your company?What keeps you up at night?
4 Teams are overwhelmed 61% of time is spent coordinating collaboration Teams are running in circles. 61% of office time is spent coordinating collaboration efforts which means work is actually getting done 39% of the time.38% of time is often lost duplicating work and searching for information across all your various systems.Think of what your employees could do with the 38% more time…Sources:McKinsey Global Institute, The Social Economy, July 2012
6 Change is often met with resistance 57% decline in workforce productivityToday's business environment is rapidly changing; change has the potential to propel a company’s growth and increase shareholders value.But change is hard.A recent study showed that businesses often experience, during periods of change, unwanted employee turnover and a decline in workforce productivity.Does this resonate?Considering these challenges, Yammer works to help combat productivity loss and provide innovative leaders with a new way to drive business results.Sources:APQC, HR’s Role in Change Management, 2010
7 The benefits of using Yammer are real Improve team alignmentCollaborate across geos and functionsManage projects and eventsDrive competitive intelligence83% of Yammer users feel better connected with their team25% boost in productivity in social organizations20% rise in supplier & partner satisfaction67% of new employees get up to speed faster78% of Yammer users communicate more effectively41% Of users are more prone to share feedback via Yammer50% of users can locate relevant information and people faster80% of users are more informed with what is happening40% greater ROI when using Yammer and SharePoint togetherIncrease employee engagementIdentify expertiseAccelerate learning, development & onboardingShare best practicesContinue to evolveInnovate fasterAdapt and respond to changeBuild a unified cultureSocial for business has already had proven successes across organizations.Social in the enterprise space has already realized measurable value. This is why we invested in social, and why it is important we make it successful, so we can start realizing these benefits and translating them into real business value.What would 25% time savings mean for your bottom line?How would 67% faster onboarding to productivity affect you as you continue to grow rapidly?Sources:IBM Global CIO Study, Yammer User Survey, McKinsey, The Social Economy, July Gallup Consulting “Employee Engagement, What’s Your Engagement Ratio?” Yammer User Surveys, 2010 and 2013Sources: IBM Global CIO Study, Yammer User Survey, McKinsey, The Social Economy, July Gallup Consulting “Employee Engagement, What’s Your Engagement Ratio?” Yammer User Surveys, 2010 and 2013
8 Where do you come in?Hopefully we have now all agreed that this is a highly valuable project, so now let’s look at why it is so important to have executive input, and what this looks like.
9 Organizational success with social media is fundamentally a leadership and management challenge, not a technology implementation.This quote is from a Gartner study. Success with social is about 20% technology and 80% leadership and communication.As a leader you want to get the most talent, energy, knowledge and innovation out of your employees. But how do you tap into that collective intelligence? And how do you go beyond simply connecting your workforce to actually seeing results from those connections? Social technology.Two of Gartner's lead analysts shared their experience working with more than 300 companies who successfully use social technologies.They identified 6 core principles that will help business leaders facilitate and capitalize on the new environment and its resources:Participation: social media tools only work if everyone participatesCollective Purpose: everyone must understand the goal of participating to ensure useable outcomesTransparency: Everyone must be privy to each other's contributions so that content can be improved, corrected and allowed to evolveIndependence: Every participant must be able to contribute anytime, without having to request admittanceCapture and Contribute: contributions must be recorded and remain available for others to view, share and argue overEmergence: you can't predict what will happen in this collaborative state. You must be willing to allow for unexpected outcomes like unknown expertise, new work processes, etc.The Social Organization: How to Use Social Media…Gartner Research
10 Four Components of a Successful ESN 1234Clarity of visionYour organization can explain how ESN helps them do their job betterSponsorship & ParticipationExecutives and key contributors are committed to driving adoptionIntegrationThe right sources of business data are connected to your Enterprise Social solutionCommunity ManagementA proactive, analytics-based approach is applied to engaging usersWhy is your involvement so important?Validate the platform: Your presence makes people feel more at home. You WILL experience fear from people not wanting to be perceived as wasting time, which is often associated with social tools. Prove this is a really valuable tool for your business by being present.Lead by example: Demonstrate the behavior you want to see and explain how this will help achieve the company’s greater vision/goals.
11 Executive Engagement – Why? Top reasons why employees want their leadership to participate on Yammer:Validation of using YammerConnection and cultureHumanize leadersRecognition from leadershipTransparencyDirect communicationTop reasons why employees want their leadership to participate on Yammer:Validation and reassurance that Yammer is an approved toolFeeling of connection to the company and a organizational identity/cultureGive a face and personality to the leadership, to identify with them on a personal levelWant the opportunity for recognition from leadershipMore transparency into the leadershipAbility to easily follow and communicate directly with leadership
12 Executive Engagement – Why? Top reasons why leadership should want to participate on Yammer:Employees want you to!Research shows leadership is key to successImprove your reputation, humanize yourselfSocial is becoming expected leadership behaviorBoost employee moraleGet a pulse check on your organizationFoster a culture of openness and sharing.“Social CEOs lead companies with higher reputational status”Top reasons why leadership should want to participate on Yammer:Your employees want you to!Research validates that executive sponsorship & participation is a key driver behind successful change management. In order for this initiative to succeed, and to realize the associated ROI, they must participate.Improve your reputation, humanize yourself: "A mere 14% of American employees hold a positive view of chief executives.” Social leaders are seen as more approachable and better liked, even in a large organization.Social is becoming expected leadership behavior. Embrace now, not later!Time efficient way to boost employee morale - employees react positively to “Likes" or “Praise."Get a pulse check on your organization. Yammer gives you real-time information on what your employees are thinking – good or bad. How do you strategically lead without this type of information?Foster a culture of openness and sharing.Socializing your CEOWeber Shandwick, 2009
13 What are other executives saying? Organizational Success: Network success is tied to measurable business valueVisibility: Gain insight into what is going on within all levels of the business, and have a daily temperature gauge into the business and employees.Openness: Actions and priorities will be better filtered down and employees will better understand what they should be aligning with and the direction of the co.Other customer success stories:7/11Better connected: Field consultants share tactics and gain faster answers, boosting morale and improving teamworkGetting to value faster: Quicker onboarding of new hires and iteration on retail strategies with better recognition of successesLeadership visibility: Barometer for leadership with higher profitability and market performance among active users and groupsImproved customer experience: Employee insights explained unique shopping behavior seen in data, improving shelving strategy and sales
14 What are other executives saying? Yammer “has solicited a degree of honesty and openness… It's been, I think, the biggest change in Telstra in terms of breaking down all 10 layers of management…I'm not Mr. Thodey, I'm David Thodey."“If you engage staff in a way that shows their opinion is important, it’s extraordinary what you learn – and the excitement you generate. That’s what working social does for an organization.”David ThodeyCEO, TelstraSteve CarleyCEO, Red Robin
15 Demo & Best PracticesIf your executive audience has yet to see or use Yammer, provide a brief, minute demonstration of your network and how it is currently being used.Share specific instances of realized business value and existing executive use cases.
16 Stay Engaged with Colleagues Share & Receive InformationBring Leaders & Teams TogetherEncourage & Respond to FeedbackRecognize & Praise Hard Work“Now that we understand how the organization as a whole can benefit from enterprise social, let’s discuss the top 4 reasons for executives to use Yammer.”
17 Share & Receive Information Businesses today are required to move fast to keep up with the ever changing needs of consumers. This can be a challenge if there’s lack of visibility into what’s happening across and outside of the organization.Use Announcements for company-wide messagingFollow up on big news by sharing a Note with additional detailsShare key updates with All Company to keep your employees “in the know”Join Groups to follow the conversations and work taking place across teamsSpend 20 mins/week scanning your Feed to stay abreast of activityAs you go through the use cases, briefly demonstrate how easy it is to post an announcement or message, like or reply to a message, and scan through the Home feed.From the slide:Business today are required to move fast to keep up with the ever changing needs of consumers. This can be a challenge if there’s lack of visibility into what’s happening across and outside of the organization.Use Announcements to efficiently distribute company-wide messaging.Follow up on all-company meetings by sharing a Note with additional details and FAQs.Share key updates from a conference or speaking engagement with the All Company to enable your employees to feel “in the know.”Join Groups to follow the conversations and work taking place within a specific department or project team.Spend 20 minutes/week scanning your Feed to stay abreast of:Activities and updates in regards to project milestonesEmployee satisfactionProfessional development
18 Encourage & Respond to Feedback The majority of employees are disengaged and feel as though their input doesn’t matter. It’s essential to enable your employees to have a voice and show that you are listening.Ask an open-ended questionTake note of Likes and Replies to your postsEncourage employees to Reply to your posts with questions and feedbackAs you go through the use cases, briefly demonstrate how easy it is to post an announcement or message, like or reply to a message, and scan through the Home feed.Observe real-time reactions and responses to your posts by taking note of “Likes” and Replies.Encourage employees to Reply to announcements with feedback and questions.Ask an open-ended question or post a poll seeking feedback on an issue or possible initiative.With the help of your network Community Managers, host periodic “YamJams” around a specific topic or hot-button issue to quickly capture employee insight.A “YamJam” is a live, Q&A session that takes place directly within the Yammer network.Host a YamJam
19 Bring Leaders & Teams Together Leaders and teams today are dispersed across geographies and departmental silos. It’s important to stay on top of what your fellow executives are doing and make sure leadership is in alignment.Share regular reports and engage in discussion around these documentsCreate a Leadership GroupAs you go through the use cases, briefly demonstrate how easy it is to post an announcement or message, like or reply to a message, and scan through the Home feed.Create a Leadership Group where fellow executives can come together to discuss and share updates around the organization’s vision and goals.Share monthly/quarterly reports with Leadership and Board Members and engage in discussion around the documents that have been uploaded to the group.Encourage other leaders to Post updates on team strategies and goals to provide greater visibility into where the organization is headed.Encourage other leaders to Post updates on strategies and goals
20 Recognize & Praise Hard Work Feedback is powerful. Employees are encouraged by the feedback and reinforcement they receive from others, especially managers and executives.Post a Praise for a job well doneAs you go through the use cases, briefly demonstrate how easy it is to post an announcement or message, like or reply to a message, and scan through the Home feed.Click the “Like” button under a post that you find to be interesting or valuable to others in the organization.Post a “Praise” to one or several people for a job well done on a specific project or task. This could be anything from a new product launch, a key sales closing, a new marketing campaign, or a promotion.These simple actions tell employees that you appreciate their work and reinforce positive behavior.Like a post you find interesting or valuable
22 Get going today! Set up your profile and notifications Join 3 groups of interest to youPost your first update“Like” a post you find interesting or valuableDownload the mobile app.Tip!Step through the Getting Started Guide for Executives to get up and runningSo to recap and for you to get started:Set up your profile and notificationsJoin 3 groups, including ‘Yammer 101’Post your first update‘Like’ a postDownload the mobile app and check in with what’s happening, wherever you may beCheck the conversations once a week if more often is not possible.Share a copy of the Getting Started Guide for Executives (from the Yammer Success Center) to leave some follow-up help for your leadership to get up and running: https://success.yammer.com/training/training-resources/executives/
23 And remember…Lead by example and pull employees into your network with engaging communicationsEngage with your members – the simplest interactions can make a big differenceIt’s a journey to value – help everyone understand what that value is, why they should embark on the journey and how they will get there
25 Accessing YammerAccess Yammer from your mobile device when you’re on the go.You can add in screenshots of your own network here to make this more relevant.Provide some assistance in setting up their mobile app if they’re not confident enough. The Yammer mobile applications are popular among leaders and executives who don’t spend a lot of time behind their desk. They can scan and access what’s happening while they’re on the move, which makes it much easier to stay abreast of what’s happening at their convenience.
26 Adjust notifications 1. Select Edit Profile 2. Click Notifications You can add in screenshots of your own network here to make this more relevant.Give your executives a hand in adjusting their notifications so that they get the right balance. You may even suggest setting up a rule/filter so that all their Yammer notifications are sorted into a folder they can check at their convenience.Messages where youOptimum notification settings for new users
27 Make Yammer relevant to you Follow Key PeopleSearch for your direct reports in the search barYou don't need to follow everyoneMembers will not receive a notification if you "un-follow" themJoin GroupsSearch and join groups that interest you so that they appear in your Following FeedYou can add in screenshots of your own network here to make this more relevant.
28 Quick tips for engaging with colleagues No need to be too formal! This is the opportunity for you to quickly engage with your teams and get a snapshot of what is happening on the front-lineKeep most posts shorter than traditional communications - the idea is to engage and start discussionsAsk questions!Don't be afraid to show your personality.Coach your executives on hitting the right tone, and using their real voice when communicating on Yammer. Focus on the value of direct engagement with employees at all levels and across all areas of the business. Encourage them to Reply as well as only starting new discussions – this signals that they are engaging with what’s happening, not just using Yammer as yet another ‘broadcast’ channel.