1. Hospitality Primer Ted Watson
Director, Global Hospitality & Gaming Solutions

2. Fast and Fierce 30% 70% Formed 2004, Sunnyvale, CA Status
Publicly held (NYSE: RKUS)
Market Cap
~$1+Billion
Founders
Bill Kish and Victor Shtrom
CEO
Selina Lo
Innovation
Carrier Class” Smart Wi-Fi”
R&D Centers
US, China, Taiwan, India, Israel
2013 Revenue
$215M / 56% CAGR ( )
4Q13 revenue/net income
$64 million / $5 million
Customers
33,000+
Partners
9,000+
Employees
800+ in 34 countries
Patents
60 granted
70%
Victor
Shtrom
Bill
Kish
Selina Lo
INTRO TO RUCKUS WIRELESS

3. A History of Proven Success
KDDI builds world’s largest mobile data offload network with Ruckus
Ruckus
Wins CRNs annual ARC survey in SMB Networking category
July, 2011
Enters enterprise and carrier WLAN markets
5,000th Ruckus customer
Ruckus makes initial public offering
33000 Ruckus customers
Company founded
Q4 2010
Aug. 2013
Nov. 2012
Q4 2013
June 2004
January 2008
2004
2014
Selected by Chongqing Telecom for citywide Wi-Fi service
Time Warner Cable selects Ruckus for
nationwide
deployments
Tikona deploys 45,000th Ruckus
Mesh AP in world’s largest Wi-Fi broadband network
Ruckus selected for major Wi-Fi
Public network upgrade
April, 2012
September, 2005
January 2011
November, 2011
FCS first wireless IPTV CPE
June 2010 3
INTRO TO RUCKUS WIRELESS

4. An Undeniable Global Trend
2010
2016
694M
2.8B
874M
1.1B
Ethernet devices
Wi-Fi devices
Source: iSuppli
A WORLD GOING WI-FI
Annual Unit Shipments
Environmental
Systems
Lighting
Projectors
Ultrabooks
Tablets
Wi-Fi Powers the Post-PC Era
Mobile data plans drive user demand for Wi-Fi
No spectrum fees for Wi-Fi service providers
Delivers over 775MHz of free spectrum
Low cost/bit in wireless data capacity
WHY WI-FI?
WiFi has taken over from Ethernet as the dominant networking technology that powers the post PC era. This year there will be over 1 billion wifi devices shipped, well over the shipment of Ethernet devices, fueling the enterprise and service provider WLAN markets.
Not only is wifi the networking standard for home and enterprise. WiFi is the ideal complement to 3G, 4G and LTE for public access.
Smartphone and tablet users want wifi service not only because it’s frequently faster than 3G, the termination of unlimited data plans as well as new shared data plans mean that users are going to seek out WiFi for videos and other bandwidth intensive apps. Increasingly, mobile data subscribers will demand wifi service from their providers.
From operators perspective, WiFi is a very affordable solution to their capacity problem. It requires no spectrum licensing fees. WiFi access points are much lower cost than their cellular counterparts because of volume leverage from widespread home and enterprise adoption.
Capacity-wise, WiFi operates at 300 to 450 Mbps today and ac, the next generation wifi standard promises to scale up to gigabit speeds. WiFi delivers the lowest $ per bit among wireless technologies and will continue to do so in the near foreseeable future. 4
INTRO TO RUCKUS WIRELESS
RUCKUS IPO ROADSHOW

5. Our Commitment to Hospitality & Gaming
HSP Revenue Growth
Over 10,000 properties deployed
Deploying over 40 hotels DAILY
Connecting millions of rooms
Preferred/Approved by ALL major brands
Ruckus Enterprise Business
by Verticals
Hospitality
HSP as % Ruckus Enterprise Business
Purpose-built hospitality program
Purpose-built hospitality products
Dedicated HSP PLMs, Engineering, Phone and Field Support
Ruckus Proprietary and Confidential

6. VERY Active in Hospitality Vertical

7. The hospitality business model…
BRAND
Define Global Standards
Product
Integrators
Don’t’ Purchase
HSP
Providers ?
OWNERS
Decision Makers
Make Purchases
Own Various Properties ?
PROPERTY
Influencers
Look to Brand & Owners

8. Hotel Expectations – Global Brands
GLOBAL CONSISTENCY
Consistent Pricing -> Global Pricing Expectations
Consistent Products -> Dual-band (7982/7372/7055)
Consistent Service -> Brand Standards (-65Ghz dual)
Consistent Costs -> Monthly / room charges
Hospitality Best Practices vary by brand but very similar!!
Ruckus Proprietary and Confidential

9. Leading Hospitality brand approval list
Representing >30,000 properties globally.
Marriott
Hilton
Starwood
IHG
Wyndham
Carlson
Delta
Kempinski
Mandarin Oriental
Four Seasons
FRHI
Mondrian
Montage
Peninsula
Shangri-la
Loews
Kimpton
Accor
Scandic
Rio
Best Western
La Quinta
ESA
Omni
Hyatt

10. The Initial Opportunity…
…FOR MOST
HSIA
Product Sales
Internet Broadband Access
Monthly MSP fees
Conference Access
Event MSP fees
FTG / VOD – Content
Free to Guest or / VOD
IP Network Access
Broadband
Internet
Access
Ruckus Proprietary and Confidential

11. Additional Opportunities
Location Based Svcs
Additional Opportunities
HS2.0 – Loyalty (3GO)
Back-Office Svcs
POE from IDF
In-Room Services
Increased Guest Satisfaction
Increased Revenue
Decreased Costs
Targeted Promotion
Loyalty & Subscriber Svcs
Ruckus Proprietary and Confidential

12. Diverse Products for Hospitality
SPOT
LBS analytics, mapping, apps
Ruckus 7055
award-winning Wi-Fi Wall Switch
Hotspot automates secure sign-on
Smart Meshing where cabling not feasible
High Density
conference coverage
ZD and SCG-for-Hotels
on-prem or in-cloud WLAN controllers
Ruckus Proprietary and Confidential

13. The Fundamental Ruckus Difference
2.4 GHz 1–11
Adaptive Antennas
Smart Channel Management
5 GHz 36–64 and 100–165
BEAMFLEX
CHANNELFLY
Beamflex antennas can form 100s-1000s unique combinations
Self-learning Beamflex software selects best performing combination per-packet, per-client
ChannelFly software selects best performing channel with a predictive measurement algorithm
Uniquely effective for mitigating interference in urban hotspots/hotzones
Higher throughput, ubiquitous high-quality coverage, reliable, easier to install and maintain
Typical Wi-Fi compliants:
Unstable connectivity
Inconsistent performance
Dead spots
Poor throughput, low client density
Ruckus Proprietary and Confidential

14. BeamFlex Adaptive Polarization Diversity
Device orientation accounts for up to 5x performance differential
Dual-Polarized BeamFlex Antennas
Better reception for weak and hard to “hear” devices
Better transmission to mobile devices
Ruckus Proprietary and Confidential

15. Hotspot 2.0 Automates Network Discovery & Selection
Home Authentication (HLR, HSS, SMS)
HS2.0 capable AP
HS2.0
capable
device
Association and authentication 2 1 U
Single SSID 3
SCG
RADIUS Proxy
Ruckus Proprietary and Confidential

16. Integrating Advanced Services (HS2.0 & LBS)
Analytics
Convention footfall
heat-map
Real-time tracking, housekeeping
Targeted promotion
Property maps and directions
Guest/VIP recognition, keyless entry
Automatic check-in, room automation
Ruckus Proprietary and Confidential

17. Obstacles Global Brand HSP Approvals Complete Solution
Guest Technical Support
Access Products (WiFi, Wired, Gateway, etc…)
Network Access (Internet Connectivity)
Hospitality Best Practices (per brand)
Designing the right network with the right products
Always Dual-Band Access Points
-65GHz on both 2.4Ghz & 5GHz
Ruckus Proprietary and Confidential

18. Partnering with Ruckus in Hospitality & Gaming
Diverse Product Portfolio for HSP & Gaming
In-room, indoor, outdoor & Cloud solutions
Vertical Specialization
Products, People, Process
Brand Approvals & Certifications
Service Enhancement
3G/4G Offload
Loyalty Support
Guest Satisfaction Improvements
Back-office efficiencies
Stale Inventory Turnover
Hotel
Service
Provider
Ruckus Proprietary and Confidential

19. Don’t just connect your guests …Connect WITH your Guests! THANK YOU!!!!
Ruckus Proprietary and Confidential