1. Business Plan Presentation Business Plan Presentation Team members : Charles Beausse Tobi Deckert David Kanyari Teemu Levander MobiFun: When learning become entertainment MobiFun : When learning become entertainment

2. MobiFun Summary : Venture Mission and Strategy Business environment Execution Risk Analysis Key Asumptions and Financials

3. Our Mission Provide english education for Pakistan children

4. Strategic Intent MobiFun wants the children to have fun learning English a good distribution of the teams resources and knowledge reliable source of content for the exercises point system to create motivation and ambition credits to trade minutes of internet access development of interesting and challenging tasks be competitive as the first ones in the Pakistan market

5. Our Earnings Logic Organizations: - to help people Companies: - improve their image Government: - take care of the citizens Parents: - educate their children

6. Business Environment How many users? - Target market is the kids in rural areas and in the slum areas (teenagers) - 67.5% of the people in Pakistan lives in the rural areas - 5-14 years: 36.7% of the population in rural areas - About 25,000,000 kids in the target age - Also in 2005 there was 26,613,494 people living in the slum areas in Pakistan - All of these kids are not in the need of this application so the real rate of users will be smaller.

7. Business Environment How many buyers? - There is 91,440,000 mobile phones in Pakistan - Potential buyers are the parents, organization, service operators and foundations - About 5,000,000 parents in Rural areas Calculated from the total fertility rate in Pakistan rural areas that is an average of 4.5 children - Seven mobile phone service providers in Pakista

8. Business Environment Other features - People are no familiar with the opportunities that there is in the phone. Mobile applications are not a big business - Price should be kept low as people in rural areas not have much money to spend. GDP per capita was $2,600 (2009 est.)

9. The main one : - MILLEE (Mobile and Immersive Learning for Literacy in Emerging Economies) - Target : the same customers - Adventages : founded in 2004 + 6 years of academic research + non profit organization Note that competition comes in several forms: 1.Competition for money in general Employees, advertising, R&D 2.Product competition School, teachers, softwares 3.Brand competition Similar goods and services Competition

10. Project Execution

11. Risk Analysis RISKS Market  competitors  Market penetration  situation about finances Technology/Product  limited knowledge and resources (  no programmers)  Evolution  Technology limited Competence  missing knowledge about Pakistani culture  Languages ACTIONS Market  good marketing  Market segmentation  Provide best product  Focus on basic phone (Nokia series 40) Technology/Product  Contact Indian programmers Competence  Interview with Pakistan people  Surveys for Pakistan kids

12. Key Assumptions And Financials Summarize the assumptions under which this business plan is valid.  Provide the application for free to the end users!  Find founding from organization (UNESCO …)  Find companies interested to advertise Financials according to the F&C template, add NPV calculation and put a graph (NPV/time in this presentation)

13. Key Assumptions And Financials Nomber of users