1. The Cheeezy Pizza

2. Objectives: To serve pizza
We will also serve cheese sticks along with dipping sauce
Defeat the majority of the pizza companies of the island, and possibly in the country.

3. Objectives:
To present our customers/clients a better-quality at a low price, and offer customer service that is second to none.
Creating a mutual relationship between customers of all ages.

4. Vision & Mission (Credo):
The Cheeezy Pizza will dedicate itself to satisfying people worldwide by offering people of the island, the country, and the world with the best services of its kind from the island.

5. Keys to Success:
A better-quality product and extra-special services and an atmosphere that will encourage customer loyalty.
Employees that have great customer skills.
A business location that promises easy access and quicker delivery.

6. Target market segmentation:
Children of all ages- playground
Teenagers- serve as hangout area, provide music, magazines, delicious food
Adults- quiet lounge, buffet

7. Business Location Our business location will be in town
Near Visual Impact (available space)
The Cheeezy Pizza will be located in Kolonia Town since it is the island’s busiest and provide easy access to our service area.

8. Financial Plan: Investment amount: $200,000 Land - $25,000
Building renovation- $15,000
Equipments- $35,000
Advertising- $2,000

9. Executive Roles: Manager: Latoya Salvador
Experienced in waitressing for a steakhouse restaurant.
Kitchen Division Head: Kamille Billen
Likes to cook, creative with recipes
Delivery Division Head: Lisa Fredrick
Organized and active

10. Products: Main product: Pizza Additional products: Drinks
Cheese sticks
Dipping sauce
Other meal menus (pancakes, burgers, fries, chicken nuggets, and more)‏

11. Marketing Strategy:
Advertising using posters, fliers, banners, newspaper ads, displaying screen at TeleCom, radio forecasting. We will also use coupons and we'll have stores give out raffle tickets eventually
The company will also use e-commerce to let our company be known within the country, and exporting. We will have a website where people can check out our prices and order.

12. Sales Strategy:
The strategy for selling at The Cheeezy Pizza is quite simple. First, we create a way to let our company be known of its whereabouts, its purpose, and guarantee the satisfaction that we are willing to offer the customers. Second, offer the customer a quality product and service at a low price. Third, make sure that product (pizza) is delivered quickly. Last but not the least, the employees must work to create customer loyalty.

13. Retail Atmosphere: Decoration Layout
Tiny buckets of colorful plastic flowers hanging from the ceiling
Layout
The employees will be located at front door, behind counter
Tables along the glass windows
Playground located outside, surrounded with a fence

14. Retail Atmosphere: Furnishing- Concrete building, wooden furniture
Scent- The aroma of the pizza
Signage- The Cheeezy Pizza
Color- Turquoise
Music- songs that will keep the employees moving and customers enjoying.

15. Market Analysis: Location provides
Diverse customers (many with jobs and families with high enough income)
Competition
Perfect areas for advertising
People are everywhere that it would be impossible for them to miss our ads and notices.