1. 1 Market Launch Presentation

2. 2 Media Security and Reliability Council www.mediasecurity.org

3. 3 In 2002, the Federal Communications Commission created the national Media Security and Reliability Council (MSRC) to ensure the reliability and security of local broadcast, cable TV, and news services in the event of an emergency. Our local MSRC Plan will be based on the best practices developed by the national MSRC study. MSRC Background

4. 4 Local MSRC Committee Local MSRC Committees can include these public and private entities:  TV and Radio Broadcasters  Cable TV Operators  Local and State Emergency Management Agency Representatives  Police and Fire Services Agencies  Amateur Radio Operators (“Hams”)

5. 5 The objective of this plan is to create a public/private partnership that will ensure uninterrupted delivery of emergency information to the public to mitigate the impact of major disasters and emergencies. The mission of this plan is twofold: MSRC Objective

6. 6 1.To provide timely information from emergency management to the media and to the public. 2.To provide for continuity of service of the broadcast stations, cable systems and news services (broadcast restoration) MSRC Objective

7. 7  The public faces a variety of threats  WMD, bombs and other immediate attacks  Longer-lasting events such as bioterrorism and disease  Threats to public utilities, schools, public transportation  Blackouts, hurricanes, tornados, floods, fires and other emergencies  The continuing availability of service from broadcast and cable providers during emergencies is critical to public health and safety. What Kind of Threats?

8. 8  Sept 11, 2001, New York City--Attack on the World Trade Center  January 6, 2005, Graniteville, S.C.--A Chlorine Tanker Ruptured, 9 Died, 5400 Evacuated  March 23, 2005, Texas City, TX-- Explosion in an oil refinery, 14 Died, Scores injured  August 29, 2005 Hurricane Katrina What Kind of Threats?

9. 9 Katrina Lesson Before After

10. 10 Katrina Lesson  Cell phones were down, only text messaging worked  1000 cell sites out of service  No communication from Emergency Services to broadcasters for days  37 of 41 New Orleans radio stations off the air  3,000,000 customer phone lines down

11. 11 When these things happen… All local media and public health and safety officials must work together before and during an emergency to provide necessary information to the public.

12. 12  Local Station Recovery Plan (each station ensuring it has a disaster plan)  Market Plan (planning for disaster recovery cooperation among stations)  State Plan (roll out MSRC in all major markets in the state) 3 Steps to MSRC Planning

13. 13 Sample MSRC Plan We have been provided a Sample MSRC Plan, which one of our subcommittees will review and customize for use in our market.  The “Local Plan” section of the Plan is a public document.  The “SOP” (Standard Operating Procedure) section is not intended for public release, and will contain the Contact List, etc.

14. 14 The ECC Concept The Sample MSRC Plan contains a concept called the ECC, Emergency Communications Coordinator.  An ECC is responsible for coordinating the broadcast restoration efforts.  In some markets, an ECC has also been invited into the County EOC (Emergency Operation Center) to keep officials apprised of the status of broadcast stations and how best to deliver their messages.  Most MSRC groups have an ECC Team, and rotate this ECC duty among stations.

15. 15 How do we go forward forming a MSRC committee?

16. 16 Create a Committee Chair Committee Chair Responsibilities 1.Schedule ongoing meetings. 2.Keep subcommittees and MSRC effort on track. 3.Act as Contact Point for members and other MSRC groups. Position to be filled: Committee Chair:

17. 17 1. Communication/Agreement 2. Facility 3.TV/Radio/Cable/Government Contact List 4. Beta Test Create Subcommittees

18. 18 Subcommittee #1 Communication/Agreement Subcommittee 1.Customize the Sample MSRC Plan for implementation in our market. 2.Create, identify staffing, and coordinate training of ECC Team. Subcommittee positions to be filled: Subcommittee Chair: Subcommittee Member:

19. 19 Subcommittee #2 Facilities Subcommittee 1.Compile station MSRC checklists (found at: www.mediasecurity.org) 2.Identify resources at each station 3.Create Broadcast Restoration Plans Subcommittee positions to be filled: Subcommittee Chair: Broadcast Member: Cable TV Member:

20. 20 Subcommittee #3 Contact List Subcommittee 1.Compile 24/7 contact list for cable, broadcast, and government. 2.Distribute and keep list updated. Subcommittee positions to be filled: (Designate one as Chair) Broadcast Member: Cable TV Member: Government Member:

21. 21 Subcommittee #4 Beta Test Subcommittee 1.Design and schedule testing of Plan. 2.Evaluate test results and recommend Plan improvements. (This Subcommittee generally not filled at first meeting.) Subcommittee Chair: Subcommittee Member:

22. 22 IMPLEMENT PLAN!  Fill Subcommittees before leaving.  Set next meeting date.

23. 23 Resources Individual Station Vulnerability Checklists for TV, radio, and cable www.mediasecurity.org Individual Station Disaster Recovery Plan for TV, radio, and cable www.mediasecurity.org MSRC Market Launch Plan guidance www.wi-broadcasters.org

24. 24 Media Security and Reliability Council For more information on MSRC: www.mediasecurity.org