1. TIPSY KOALA Event Sponsorship Proposal
XYZ Pty Ltd

2. What is Tipsy Koala?
Global nightlife magazine & guide, originally from Australia
Presented via Mobile App, Website, Print Media
Features, from 20 cities around the world, and tie-ups with:
Clubs
Pubs & Bars
Live gigs
Artists, Bands & DJs
Concerts
Also manages:
Events
Advertising and campaigning
Go-to nightlife guide in Sydney, Melbourne, Adelaide
More cities and venues being added frequently

3. Already present in 11 Countries, 20 Cities
Where are we present?
Australia
Adelaide
Brisbane/Gold Coast
Melbourne
Sydney
China
Hong Kong
France
Paris
India
Bengaluru
Delhi/NCR
Goa
Mumbai
Indonesia
Bali
Singapore
Spain
Barcelona
Ibiza
Madrid
Thailand
Bangkok
United Arab Emirates
Dubai
United States of America
Las Vegas
New York
United Kingdom
London
Already present in 11 Countries, 20 Cities

4. What are our numbers? Currently valued at AUD 10 million
4500+ user hits daily on the website
2000+ print magazine readership monthly
50/50% - rates of new and returning users

5. Plans for India For the launch in India: Event outcomes:
4 events in August 2015, in Delhi/NCR, multiple, highly popular venues
Targeted at:
Users with disposable income
Young party goers
Socially active
Like to drink and have a good time
Collaboration with renowned bands
Also featuring renowned DJs before & after the main act
Professionally managed by Tipsy Koala
Expect an audience of by:
Leveraging mobile app + print media reach
Leveraging popularity of the bands
Leveraging popularity of the venues
Event outcomes:
Superior audience/user engagement
Showcase & coverage in leading national and local media
Massive jump in number of users
Strong footing for sponsors and partners

6. Sponsor’s coverage Onsite Online Print: Signage: Activities:
Audio visual display
Flex boards
Posters
Broadcast advertisements
Activities:
Expo booth
Product sampling
One-to-one marketing
Online
Sponsor’s logo on:
The mobile app
Tipsy Koala website
Facebook page and Twitter handle
With links to sponsor’s website
Presence on venue/property’s website/FB page
Print:
Acknowledgement as a Partner Sponsor on media release
Dedicated page (color) in the magazine
Dedicated spot in the event flyers and posters
Advertising in every marketing material
Discuss customized advertising and marketing opportunities with the TIPSY KOALA marketing team.

7. Advertising impressions
Website - On the main page
Impression Area
On the main city page
Right below Tipsy Koala branding (Rs. 7 lacs/month)
Above ‘What’s on’ banner (Rs. 7 lacs/month)
Right next to featured clubs (left/right) (Rs. 5 lacs/month)
Between featured clubs (Rs. 3-5 lacs/month)
Ad Properties
Custom sizes
Horizontal/Vertical orientation
Variable pricing (depending on size)
Content
Logos
Flash animation
GIF animation
Big static images 1 2 3 3 4

8. Advertising impressions
Website - In the what’s on section
Impression Area
What’s on section for a city
Right below header (Rs. 5-6 lacs/month)
Between featured clubs (Rs. 4 lacs/month)
Next to featured clubs (left/right) (Rs. 4 lacs/month)
Ad Properties
Custom sizes
Horizontal/Vertical orientation
Variable pricing (depending on size)
Content
Logos
Flash animation
GIF animation
Big static images 3 1 2 3

9. Advertising impressions
On the magazine
Front page
Only logo and Brand Name(Rs. 15,000/month)
Featured page
Logo and advert (Rs. 10,000/month)
Page 3
Logo and advert (Rs. 5000/month)
Inner pages
Custom sized photographs/adverts (Rs. 3000/month)
Inside cover of the back page
Full scale advert (Rs. 4000/month)
Back page
Full scale advert (Rs. 7000/month)

10. Benefits to sponsors Advertising reach:
Of over 100,000 impressions/users directly via website, flyers
2000+ magazine readers in Delhi (reach elevation per sponsor request)
distribution of the e-magazine
pops social reach (performers/venues/website/facebook/twitter/youtube)
All over Delhi via post event media coverage
Major global visibility via the Website and Smartphone App
Customized Push notifications to Tipsy Koala users
Targeted social media promotions at any city per sponsor’s choice (advertising flexibility)
Maximum exposure/visibility at premier events
Opportunity to build and reinforce strategic relationships with potential promoters(DJs, Bands, Clubs etc.)
Reinforcement of the brand, creation of brand awareness
Showcasing of brand value and product uniqueness
Direct engagement with potential consumers
Complimentary:
All Tipsy Koala event passes(up to 5)
Attendance at all media briefing sessions
Meet and greet with the performers
Post event dinners

11. The Tipsy Koala Team
Vibhuti Dixit (IT Project Manager | 10+ years experience | Adelaide, Australia)
Experience in IT Infrastructure management, Managing Banking and Financial Institutions
Holds various recognitions from industry vendors and a bachelor degree in commerce (Kanpur)
Worked with Dell Inc; Royal Bank of Scotland, Data Action Pty Ltd.
LinkedIn profile: Vibhuti Dixit
Shobhit Dixit (Business Analyst | 8+ years experience | London, United Kingdom)
Experience in MIS, Business strategy, operational analysis
Managing Banking and Insurance Institutions
Holds master degree in Business management from Amity University along with various industry certifications
LinkedIn profile: Shobhit Dixit
Hinney Lo (Managing Director | Pixel Force Systems | Adelaide, Australia)
Lead designer for Tipsy Koala Platforms
Holds master degree of Design from Adelaide University
With a deep understanding of the technological opportunities available to companies and organizations
Profile: PixelForce - Adelaide Web Design, App Development Studio
Ranjit Iyer (Country Head of Public Cloud | 11+ years experience | Asia Pacific & Europe)
Experience in Key Account Management, Service Delivery, Strategic IT initiatives, with multiple industry verticals
Holds master degree in Business Management from Australia and a bachelor’s in Computer Science
Worked with Dell Inc; American Express, HCL, Computer Sciences Corporation, Orange Business Services
LinkedIn profile: Ranjit Iyer
Abhishek Ghai (Lead Consultant | 8+ years experience | United Kingdom & India)
Experience in Finance Transformation, Accounting, Business Modeling, Risk Management, Sales & Marketing
Diverse industries such as Insurance and Financial Services
Holds Bachelor degree in Accounting, Finance and Business Management
LinkedIn profile: Abhishek Ghai
Brijesh Singh (Lead Business Analyst| 13+ years experience | United Kingdom)
Experience in Business & Enterprise Analysis, Business and Enterprise Architecture & Transformation
Holds master Degree in Engineering Physics from Indian Institute of Technology, Bombay
Worked with Zurich Insurance, AIG, Lloyds Banking, Centrica, Tech Mahindra, IDC, CMC Markets, Homeserve, Gala Coral
LinkedIn profile: Brijesh Singh

12. THANK YOU
XYZ Pty Ltd