1. What to eat and where to get it! 9/19/20091

2. Who am I? ◦8 years of Navy as Electronics Technician (ET)  5 years on ships  3 years instructor ◦2 years customer trainer (Lockheed Martin) ◦ODU Computer Science major, senior year 9/19/2009 2

3. Overview Obesity Exercise Myth Diet The Customer Provender Challenges Competition 9/19/2009 3

4. Obesity What is obesity? ◦“… ranges of weight that have been shown to increase the likelihood of certain diseases and other health problems” (CDC 2009) Who is obese? ◦Adults  Body Mass Index (BMI) > 30  BMI = Formula: weight (lb) / [height (in)] 2 x 703 (CDC 2009) ◦Children  Varies depending on age What are the trends? 9/19/2009 4

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20. Health Consequences Risks for the following conditions increase: ◦Coronary heart disease ◦Type 2 diabetes ◦Cancers (endometrial, breast, and colon) ◦Hypertension (high blood pressure) ◦Dyslipidemia (for example, high total cholesterol or high levels of triglycerides) ◦Stroke ◦Liver and Gallbladder disease ◦Sleep apnea and respiratory problems ◦Osteoarthritis (a degeneration of cartilage and its underlying bone within a joint) ◦Gynecological problems (abnormal menses, infertility) (CDC 2009) 9/19/2009 20

21. FAIL 9/19/2009 21 We’ve all been bombarded with images such as these. Good diet and exercise right? Why isn’t this working?

22. Causes Too Little Exercise? ◦Common sense  Low activity from modern transportation and jobs  Too many indoor leisure activities ◦Exercise is needed but falls short alone Bad Diet? ◦#1 factor in weight loss 9/19/2009 22

23. Exercise Myth Public Library of Science (PLoS) non-profit study of overweight women found that exercise did not significantly increase weight loss (PLoS 2009) 9/19/2009 23 “Changes in Weight, Waist Circumference and Compensatory Responses with Different Doses of Exercise among Sedentary, Overweight Postmenopausal Women.” PLoS One February 2009. 19 September 2009 http://www.plosone.org/article/info:doi/10.1371/journal.pone.0004515

24. Exercise Myth A Loyola University Health System study on the activity level and diet of Chicago women versus Nigerian women found that despite similar activity levels Chicago woman weigh 60 pounds more on average. (Loyola Medicine 2009) ◦Major difference? ◦DIET 9/19/2009 24 “Physical Activity May Not Be Key to Obesity Epidemic, Loyola Study Finds.” Loyola Medicine 01 January 2009 19 September 2009 http://loyolamedicine.org/News/News_Releases/news_release_detail.cfm?var_news_release_id=973440897

25. Exercise Myth Why isn’t extra exercise effective? ◦People typically compensate themselves with more calories after more intensive workouts ◦Called the “Compensation Effect” 9/19/2009 25 Cloud, John. “Why Exercise Won't Make You Thin.” Time Magazine 09 August 2009. 19 September 2009 http://www.time.com/time/health/article/0,8599,1914857,00.html

26. What to eat? According to the Dietary Guidelines for Americans, a healthy eating plan: ◦Emphasizes fruits, vegetables, whole grains, and fat-free or low-fat milk and milk products ◦Includes lean meats, poultry, fish, beans, eggs, and nuts ◦Is low in saturated fats, trans fats, cholesterol, salt (sodium), and added sugars ◦Stays within your daily calorie needs (CDC 2009) 9/19/2009 26

27. What to eat? What does this mean exactly? ◦Americans (the customers) don’t know. How to apply this? ◦What groceries are ok to buy? ◦Healthy recipes? ◦What products to buy?  Low fat?  Omega-3?  Steak? Chicken? Fish?  Bake? Saute? Fry?  Portions? ◦Craving something like chocolate?  What can be substituted? The customer doesn’t know. 9/19/2009 27

28. Where to eat it? Have to eat out? Where to go? ◦Taco Bell? ◦Wendy’s? – No greasy tacos? ◦Panera? – Nicer chairs? The customer doesn’t know where to go. 9/19/2009 28

29. 29 Web server Database 9/19/2009 iPhone Apps

30. 9/19/2009 30 Find something healthy nearby! Find a healthy recipe for dinner! Food Finder Recipe Finder Food Scanner Is this healthy? Diet Tracker How much did I eat today? Food- ucation! Learn about healthy eating. Craving? Find a healthy alternative. Food Database

31. Marketing Google style search ◦Open food database search ◦Combined with promoted products (or restaurants) from advertisers Provide API for application developers Provide web site for direct database search 9/19/2009 31

32. Challenges UPC data from manufacturers Recipes and healthy product recommendations ◦No one source ◦Many variations on advice from experts Data from local restaurants 9/19/2009 32

33. Competition Most of these applications exist as piece- meal applications ◦Lose It! – Calorie counter and meal tracker ◦Nutrition Menu – Food info on groceries, fast food ◦GoodFoodNearYou – Finds something healthy close by ◦Epicurious – Recipe finder ◦Red Laser – iPhone barcode scanner None of them provide consistent data 9/19/2009 33

34. Conclusions Diet #1 factor in weight loss Customers need help figuring out what to eat Current available data falls short 9/19/2009 34

35. Questions? 9/19/200935

36. 1. “Defining Overweight and Obesity.” Centers for Disease Control and Prevention 19 August 2009. 19 September 2009 http://www.cdc.gov/obesity/defining.html 2. “About BMI for Adults.” Centers for Disease Control and Prevention 27 July 2009. 19 September 2009 http://www.cdc.gov/healthyweight/assessing/bmi/adult_BMI/index.html#Definition 3. “U.S. Obesity Trends.” Centers for Disease Control and Prevention 19 August 2009. 19 September 2009 http://www.cdc.gov/obesity/data/trends.html 4. “Health Consequences.” Centers for Disease Control and Prevention 19 August 2009. 19 September 2009 http://www.cdc.gov/obesity/causes/health.html 5. Cloud, John. “Why Exercise Won't Make You Thin.” Time Magazine 09 August 2009. 19 September 2009 http://www.time.com/time/health/article/0,8599,1914857,00.html http://www.time.com/time/health/article/0,8599,1914857,00.html 6. “Changes in Weight, Waist Circumference and Compensatory Responses with Different Doses of Exercise among Sedentary, Overweight Postmenopausal Women.” PLoS One February 2009. 19 September 2009 http://www.plosone.org/article/info:doi/10.1371/journal.pone.0004515 7. “Physical Activity May Not Be Key to Obesity Epidemic, Loyola Study Finds.” Loyola Medicine 01 January 2009 19 September 2009 http://loyolamedicine.org/News/News_Releases/news_release_detail.cfm?var_news_release_id=973440897 8. “Healthy Eating for a Healthy Weight.” Centers for Disease Control and Prevention 27 January 2009. 19 September 2009 http://www.cdc.gov/healthyweight/healthy_eating/index.html 9. Trust For America's Health. "Obesity Epidemic Continues To Grow." ScienceDaily 28 August 2007. 19 September 2009. 9/19/200936 Citations