1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Harley Ramien | Creative Team AU & NZ Creative Innovation

2. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved USE THE SPACE GRAB ATTENTION MAKE AN IMPACT ADD RELEVANCY

3. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved ? make your ads smarter can you How

4. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: OddfellowsOddfellows Advertiser: ToyotaToyota Ad Format: Polite BannerPolite Banner Country: AustraliaAustralia Smart Ads Bring the website content to the user on the page MediaMind supports up 10Mb of content per ad Utilize advanced features like Data Capture to generate sales leads for direct marketing. “Measure engagement using Dwell Time – the average number of seconds the user actively engaged with the ad “

5. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: CrazyvityCrazyvity Advertiser: Sony PicturesSony Pictures Ad Format: Expandable BannerExpandable Banner Country: SpainSpain Baseboard Floats over page content at the base of a user’s browser Scrolls with page content Setup with an additional expanding panel Supports video and our advanced features. Setup using the MediaMind baseboard block, creating a new ad space on the page

6. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Crispin Porter + BoquskyCrispin Porter + Boqusky Advertiser: MicrosoftMicrosoft Ad Format: Sync UnitSync Unit Country: USAUSA Roadblock Sync Utilize synching to draw the users attention MediaMind supports up 10Mb of content per ad Associating the brand with innovation and elegance “Be the only voice on the page by synching your units. Purpose-built video demands user attention”

7. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Bridge WorldWideBridge WorldWide Advertiser: PringlesPringles Ad Format: Polite BannerPolite Banner Country: UKUK Are clicks really Dead? Strong use of calls to action to keep the user engaged Simple ad setup and concept, with great results. Used Custom Interactions to track the user journey and analyze post campaign. “This ad requires 97 clicks before you click through. 20% of the people who clicked, clicked all the way through”

8. © 2010 MediaMind Technologies Inc. | All rights reserved

9. © 2008 Eyeblaster. All rights reserved % Lift  gif/jpg  Rich Media  Video Aided Brand Awareness Online Ad Awareness Message Association Sponsorship Association Brand Favorability Purchase Intent Source: Dynamic Logic MarketNorms Q1 2005 Value of Video

10. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Crispin Porter & BoguskyCrispin Porter & Bogusky Advertiser: MicrosoftMicrosoft Ad Format: Expandable BannerExpandable Banner Country: USAUSA Windows 7 Interactive Video User initiated hot spots to explore various PC’s guided by the hostess Video is synced between the mrec and expanding panel to create a seamless transition using the MediaMind component Fun additional features the user can interact with. E.g. the light switch “A strong call to action and purpose-built video encourages the user to interact and explore”

11. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Salt Design NZSalt Design NZ Advertiser: OrconOrcon Ad Format: Polite BannerPolite Banner Country: New ZealandNew Zealand Interactive Video Effective ad format for all industries Use Eyeblaster Video Components prebuilt with our tracking capabilities Custom shot video for online enhance's the user experience and increase's interaction “Add interactivity and control to your videos to drive engagement and generate longer user interactions”

12. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Biborg Interactive FRBiborg Interactive FR Advertiser: SonySony Ad Format: Expandable BannerExpandable Banner Country: FranceFrance Interactive Game Strong call to action Use video to entice the user to interact Banner expands using site snap at the end “Engage the user with a strong call to action and then keep their attention with a continuation of storyline”

13. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: DDB FRDDB FR Advertiser: McDonald’sMcDonald’s Ad Format: Homepage TakeoverHomepage Takeover Country: FranceFrance McDonald’s Interactive Game User initiated expansion from the 300x250 Mrec and characters start racing down the publishers page Publisher site content is captured by using our screen grab block and certain elements overlayed with an animation to create obstacles Funny full page takeover that makes clever use of elements on the publishers page to create obstacles

14. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Crispin, Porter + BoguskyCrispin, Porter + Bogusky Advertiser: Microsoft ZuneMicrosoft Zune Ad Format: Expandable BannerExpandable Banner Country: USUS Mouse Tracker With multiple messages competing for your attention, every little bit helps. Mouse Tracker give Zune a second shot at getting the viewer’s attention. After the initial animation, Mouse Tracker kicks in to bring attention back to the ad Getting closer to the ad opens the Zune up a bit more Rollover gives the full expandable panel experience

15. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Goodby SilversteinGoodby Silverstein Advertiser: HP TouchsmartHP Touchsmart Ad Format: Expandable BannerExpandable Banner Country: USUS Mouse Tracker Not every technology needs to be obvious. Here Javascript (Mouse Tracker) provides solutions Flash alone couldn’t. We found that Flash Player was retaining portions of the panel even after it had been removed from the page. Mouse Tracker allowed us to do proper garbage collection on the panels to be sure the ad didn’t continue to impact CPU usage after the panel disappeared. Allowed us to use one event to handle everything.

16. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: SubstanceSubstance Advertiser: Warner BrosWarner Bros Ad Format: Home Page TakeoverHome Page Takeover Country: UKUK Green Lantern Strong call to action Use video to entice the user to interact Additional features offered to the user after expansion Engage the user with a strong call to action and then keep their attention with additional content in the ad space

17. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Ogilvy One Worldwide SGOgilvy One Worldwide SG Advertiser: SonySony Ad Format: Expandable BannerExpandable Banner Country: SingaporeSingapore Video Extender Great for TVC's Used in the expandable banner format Easy implementation All Video Metrics tracked and can be downloaded from Eyeblaster Analytics Click to go fullscreen “A new interactive video format that allows the user to see the video the way they want to”

18. © 2010 MediaMind Technologies Inc. | All rights reserved

19. Creative Agency: ClemengerClemenger Advertiser: Yellow PagesYellow Pages Ad Format: Polite BannerPolite Banner Country: AustraliaAustralia Yellovator Mobile page is HTML and uses a combination of PHP and xml to communicate with the flash Uses a unique ID to sync the gameplay (no app required) Custom tracking implemented to calculate number of users who played via Mobile vs. PC “Yellovator is an in-banner game which can be controlled through a mobile device, utilizing cross-channel technology”

20. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Carnival StudiosCarnival Studios Advertiser: Sony PicturesSony Pictures Ad Format: Page TakeoverPage Takeover Country: AustraliaAustralia 3D Page Cube Knock-Your-Socks-Off User Experience! Demand user interactions Bring the website content to the user on the page “Immerse your brand in realistic 3D environments powered by the Papervision 3D engine”

21. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: SoapSoap Advertiser: ActivisionActivision Ad Format: Expandable BannerExpandable Banner Country: USUS Wallpaper Javascript Custom Javascript allowed us to change the background image on the site to match the action in the Rich Media ad. Worked with the publishers to develop a custom script that would allow us to change the background image Used externalInterface in the Flash assets to tell the script when to fire.

22. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Avatar LabsAvatar Labs Advertiser: HBOHBO Ad Format: Expandable BannerExpandable Banner Country: USUS Wallpaper Javascript Custom Javascript allowed us to change the background image on the site to match the action in the Rich Media ad. Worked with the publishers to develop a custom script that would allow us to change the background image Used externalInterface in the Flash assets to tell the script when to fire.

23. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Naked Communications SydneyNaked Communications Sydney Digital Production: Future Buro AUFuture Buro AU Advertiser: UnileverUnilever Ad Format: Polite BannerPolite Banner Country: NZNZ Custom Development When major projects come along, our custom development group can help make it happen. Gives the consumer the opportunity to add their voice to the brand Enabled Webcam video recording and upload Viewer videos then filtered using a custom moderation system before posting to group

24. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: BrandoBrando Advertiser: 0202 Ad Format: Homepage TakeoverHomepage Takeover Country: IrelandIreland Homepage Takeover + Skin Use dynamic screen grabbing technology The takeover format can be combined with interactive and animated Flash, giving a seamless and immersive ad experience. Use external physics class' to break pages apart A homepage takeover that alters the content from the live page to create a immersive ad experience.

25. © 2010 MediaMind Technologies Inc. | All rights reserved Advertiser: AudiAudi Ad Format: Glider/Levitator (Expandable Banner)Glider/Levitator (Expandable Banner) Country: TaiwanTaiwan Audi A1 Glider Use dynamic screen grabbing technology The takeover format can be combined with Papervision 3D engine to manipulate page appearance Grabs users attention The Glider appears to move the page content reveling an ad space behind the page, creating an immersive ad experience.

26. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Cheil WorldwideCheil Worldwide Advertiser: SamsungSamsung Ad Format: Expandable BannerExpandable Banner Country: SpainSpain Samsung Galaxy Tab Knock-Your-Socks-Off User Experience! Demand user interactions Associates brand with industry innovation Immerse your brand in realistic 3D environments powered by the Papervision 3D engine

27. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Feref UKFeref UK Advertiser: Universal PicturesUniversal Pictures Ad Format: Polite BannerPolite Banner Country: GlobalGlobal Youtube Channel Takeover MediaMind and Youtube integrated Run globally in 7 Markets MediaMind hosted MediaMind tracked all user interaction through our advanced reporting Youtube provides an unmatched platform for dialogue with core consumers and can help deliver the richest and most rewarding experience for your visitors and subscribers

28. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: ThinkJamThinkJam Advertiser: 20 th Century Fox20 th Century Fox Ad Format: Expandable BannerExpandable Banner Country: USUS Avatar HTML5 Enhance interaction with new types of interaction HTML5 for iPad only, Flash for web Utilize gesture controls Hit the growing tablet market with a banner built to function on those devices.

29. © 2010 MediaMind Technologies Inc. | All rights reserved

30. Creative Agency: 30Thirty30Thirty Advertiser: Warner Bros EntertainmentWarner Bros Entertainment Ad Format: Expandable BannerExpandable Banner Country: AustraliaAustralia Creative State Retargeting Built using the MediaMind Creative State component Default banner sets a cookie with the state value on the users computer based on the user’s selection Different creative is then targeted to the to the value of the cookie state. Campaign optimization using Advanced behavioral retargeting creates a tailored journey for the end user.

31. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: The HallwayThe Hallway Advertiser: Zuji TourismZuji Tourism Ad Format: Polite BannerPolite Banner Country: AustraliaAustralia Smart Versioning Pro Ads are easily integrated or built using Eyeblaster Workshop Ads are easily updated by anyone from the MediaMind platform Platform uses an XML or excel to gather the data required “Using MediaMind's Smart Versioning Pro solution, Zuji were able to geo- target and retarget their deals to the target audience after only building 1 ad shell.”

32. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: ClemengerClemenger Advertiser: Bupa HealthcareBupa Healthcare Ad Format: Standard BannerStandard Banner Country: AustraliaAustralia Smart Versioning Pro Allows Bupa to manage their messaging during a year long campaign with minimal delays between concept and market. Targeting of ads to specific demographics to speak more directly to the viewer’s needs Ads are easily updated by anyone from the MediaMind platform Platform uses an XML or excel to gather the data required

33. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Clemenger BBDO SydneyClemenger BBDO Sydney Advertiser: Virgin AustraliaVirgin Australia Ad Format: Standard BannerStandard Banner Country: AustraliaAustralia Smart Versioning Pro Allows Virgin Australia to manage their messaging during a year long campaign with minimal delays between concept and market. Targeting of ads to specific geo- locations to speak more directly to the viewer’s needs Ads are easily updated by anyone from the MediaMind platform Platform uses an XML or excel to gather the data required

34. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning Pro

35. © 2010 MediaMind Technologies Inc. | All rights reserved Animation if needed Is “Fade - very fast” Meant for other non-interactive media Creative Wear Out Difficult to find mass relevancy Mass-messaging is an out dated concept

36. © 2010 MediaMind Technologies Inc. | All rights reserved Add Relevancy with Smart Versioning! How can I boost ROI? Updating live ads without a re-traffic Save time + money on less creative builds Increase relevancy with more targeted ads Localise a global campaign

37. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: ChemistryChemistry Advertiser: EmiratesEmirates Ad Format: Polite BannerPolite Banner Country: UKUK Smart Versioning Ads are easily integrated or built using Eyeblaster Workshop Ads are easily updated by anyone from the MediaMind platform All content from within your ad unit can be updated! Ensure the advertisers fonts remain intact regardless of the update The CTR was almost double the standard banner benchmark CTR of other ads in the Travel Vertical

38. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Media Contacts ESMedia Contacts ES Advertiser: Tourism SpainTourism Spain Ad Format: Polite BannerPolite Banner Country: GlobalGlobal Smart Versioning Ads are easily integrated or built using Eyeblaster Workshop Ads are easily updated by anyone from the MediaMind platform All content from within your ad unit can be updated! Using MediaMind’s Smart Versioning solution, Tourism Spain employed one master ad to create optimized versions of the same ad in 28 markets and localized across 12 languages.

39. © 2010 MediaMind Technologies Inc. | All rights reserved Local Formats Glider / Levitator Fireplace Filmstrip Tornado Catalogue

40. © 2010 MediaMind Technologies Inc. | All rights reserved Eyeblaster Workshop for Flash

41. © 2010 MediaMind Technologies Inc. | All rights reserved http://creativezone.mediamind.com/blocks.aspx

42. © 2010 MediaMind Technologies Inc. | All rights reserved Creative inspiration ▸ Showcase of great MediaMind creative ▸ Links to case-studies and benchmarks ▸ Forum, blog and much more! http://creativezone.mediamind.com

43. © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Support Creative Training upon request Local MediaMind support available -Email: creativeau@mediamind.comcreativeau@mediamind.com - Phone: +61 2 8243 0000 24/7 global support available when Australian office is closed -Email: support@mediamind.comsupport@mediamind.com -Phone: +1 866 438 552

44. © 2010 MediaMind Technologies Inc. | All rights reserved Thank you