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2. PrimarySecondary Here are some areas where we can help...  Keyword expansion recommendations  Ad copy creation  Sitelink writing (Up to six per campaign or ad group)  Ad Extension implementation  Keyword/Ad copy implementation  Negative keyword conflict resolution Gabriel Kwakyi Account Manager Gabk@Microsoft.com

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5. PrimarySecondary Global* = Does not include TW/HK due to different roadmap. Dates subject to change. Available nowLonger term Top Movers Diagnose campaign performance changes Bing Ads Home Tab Quick snapshot of account performance Coming soon (< 3m) Mobile Product Ads New ad targeting setting for mobile Enhanced Sitelinks Increase text to 2 lines, up to 35 characters Image Extensions Add a linkable image to text ads Import 1M Keywords & Ads from AdWords Scale Web UI Google Import to 1 Million Keywords and Ads Product Ads New ad format to include rich product information Manage 2M Keywords in the Web UI Increase Web UI Keyword Grid Limit to 2 Million Keywords Application Extensions New ad format to include links to apps Faster Reporting Data Get campaign data quicker Auction Insights Reveal competitive auction information Search Remarketing – Bid Boost Customer re-engagement opportunities Sitelink Scheduling Schedule sitelinks to a specific window of time Keyword Planner v1 Build new keywords, analyze traffic forecasts Campaign Planner v3 Reveal competitive auction information Competitive Bid Opportunities Increase keyword bids to beat competitors SimplicityScaleData

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19. PrimarySecondary A common tag across all campaigns and accounts gives you the ability to better attribute your conversions. Cross campaignsCross accountsCross devices

20. PrimarySecondary Improved ROI Measure and optimize campaigns more effectively by going beyond impressions and clicks. Saving time and effort Tag your site once. No need to generate new tags each time a new account or conversion goal is added. Better campaign attribution See how your customers interact and convert across devices, campaigns and accounts for better insights. Audience-based buying Enables you to perform Remarketing campaigns across search and display (e.g. Remarketing in Paid Search). Tip: Implement tagging on every page to grow your audience lists Coming Soon!

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