1. Advertising Types and Techniques

2. Types of Advertising Television Infomercials Radio Online Billboard In Store Print Magazines Newspaper Classified Mobile Ads Celebrity Branding Corporate Sponsorship Covert Product placement Brands

3. "I can ignore most advertising" "Songs from commercials stick in my head" "I have made a conscious effort to look like someone specific I have seen in an ad." "Some ads make me feel bad about myself or inadequate“ “Advertising does not impact me at all.” Does advertizing impact you?

4. If you use this product you will... Join a wonderful group of people. Feel appreciated. Be rewarded. Be held in high esteem by others. Will have more love in your life. Will enjoy the adventure or escape that you want. Will be more like famous or wealthy people. Will be associated with success, humor, tradition or modernity. Will find deep satisfaction.

5. And, if you do not use this product you will... Face social isolation or career failure. Face failing health or death.

16. Common Techniques Bandwagon Effect (everyone’s buying it) Emotional Appeal (connect with fears and desires) Glittering Generalities (big promises) Plain Folks Appeal (relates to ordinary people) Testimonials (use celebrities or experts) Scientific Appeal (use stats or data)

17. Examples: 60s Commercials 60’s Commercials Collection (change?) http://www.youtube.com/watch?v=_yWTsFVkrFc Kool Cigarette Commercial http://www.youtube.com/watch?v=7U9vWwhsuQ w&feature=related http://www.youtube.com/watch?v=7U9vWwhsuQ w&feature=related

18. Examples: 80s Commercials Life cereal http://www.youtube.com/watch?v=vYEXzx- TINc&feature=related http://www.youtube.com/watch?v=vYEXzx- TINc&feature=related Wendy’s http://www.youtube.com/watch?v=Ug75diEyiA0 Various 80’s commercials (change?) http://www.youtube.com/watch?v=Tk25rk0_2rk

19. Examples: Modern Dove Commercial http://www.youtube.com/watch?v=iYhCn0jf46U Evian Commercial http://www.youtube.com/watch?v=8-p0CxW87pg Pet Beaver – Molson Canadian http://www.youtube.com/watch?v=NMKyMELsH1M

20. Examples: Modern Old Spice Commercial http://www.youtube.com/watch?v=owGykVbfgUE Cheerios http://www.youtube.com/watch?v=kYofm5d5Xdw Anti-Smoking http://www.youtube.com/watch?v=SfAxUpeVhCg

21. Point For Discussion Kalle Lasn, one of the most outspoken critics of advertising on the international stage, considers advertising “the most prevalent and toxic of the mental pollutants. From the moment your radio alarm sounds in the morning to the wee hours of late-night TV micro jolts of commercial pollution flood into your brain at the rate of around 3,000 marketing messages per day. Every day an estimated twelve billion display ads, 3 million radio commercials and more than 200,000 television commercials are dumped into North America’s collective unconscious”. In the course of his life the average American watches three years of advertising on television.

22. Public Service Announcements Drugs http://www.youtube.com/watch?v=agT2GVN Qjao&feature=related http://www.youtube.com/watch?v=agT2GVN Qjao&feature=related http://www.youtube.com/watch?v=nl5gBJGna Xs&feature=related http://www.youtube.com/watch?v=nl5gBJGna Xs&feature=related Mental Health http://www.youtube.com/watch?v=fZSk-BZ7- l8 http://www.youtube.com/watch?v=fZSk-BZ7- l8

23. PSA Continued Equality http://www.youtube.com/watch?v=62k8H55g FIU http://www.youtube.com/watch?v=62k8H55g FIU Safety http://www.youtube.com/watch?v=bZ2EKswy Tao&feature=fvw http://www.youtube.com/watch?v=bZ2EKswy Tao&feature=fvw Internet Safety http://www.youtube.com/watch?v=DZ_f7yOA zPU http://www.youtube.com/watch?v=DZ_f7yOA zPU

24. PSA Parody http://www.youtube.com/watch?v=w6ylxWcw kUM http://www.youtube.com/watch?v=w6ylxWcw kUM

29. Infomercials “What a Handy Switch! ” http://www.youtube.com/watch?v=sRe3_Qlni SY&feature=PlayList&p=5B5718F25E7D126 8&playnext_from=PL&playnext=2&index=8 http://www.youtube.com/watch?v=sRe3_Qlni SY&feature=PlayList&p=5B5718F25E7D126 8&playnext_from=PL&playnext=2&index=8 “Slap your tears away” http://www.youtube.com/watch?v=rUbWjIKxrr s&feature=related http://www.youtube.com/watch?v=rUbWjIKxrr s&feature=related