1. Social Anxiety Theory (The Flippen Group ©) FEAR + MOTIVATION = SOCIAL ANXIETY When ANXIETY ↑ PERFORMANCE ↓ Anxiety does not need to be TRUE to be REAL

2. Ethos Ethos (speaker) Credibility expertise, experience & topic knowledge –Establish your expertise, experience & topic knowledge

3. Introduction Get the attention of the audience in an interesting way (Quote, Rhetorical ?, Surprising Statistic, Anecdote) Relate or connect the topic to the audience Offer a clear purpose or statement of intention Have a clear transition that “sets up” the body of the speech (Preview)

4. Pathos Pathos (audience) Awareness of speech context & audience demographics (age, gender, ethnicity, needs, values, etc.)

5. Logos Logos (message) Speech Content Clarity of Message Logical Order Entails Language, Organization, & Supporting Evidence to achieve desired purpose (persuasive / informative)

6. Diction purposeKnow your purpose audienceKnow your audience Tone (emotional quality)Choose words & phrases that enhance Tone (emotional quality) Avoid informal language and expressions (cliché) –Is the language appropriate for the audience? –Is the tone consistent?

7. Delivery Delivery / Vocal Qualities The Mechanics of Speech –Enunciation –Volume –Vocal inflection

8. Delivery Delivery / Nonverbal Communication Eye contact Poise/posture Body language & gestures

9. Visual Aids Supporting materials that enhance understanding or increase interest. –Picture- Chart –Object- Graph –Model- Handout –Photo- Poster –Illustration - Multimedia