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64% of 100.3 WNIC’s listeners are between the ages of 25-54 70% Female and 30% Male On a four-book average WNIC-FM shows its leadership with Women 35-54,

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Presentation on theme: "64% of 100.3 WNIC’s listeners are between the ages of 25-54 70% Female and 30% Male On a four-book average WNIC-FM shows its leadership with Women 35-54,"— Presentation transcript:

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2 64% of WNIC’s listeners are between the ages of % Female and 30% Male On a four-book average WNIC-FM shows its leadership with Women 35-54, ranking #1 They come from all over Metro Detroit Source: Su07/SP07/WI07/FA06

3 100.3 WNIC is Detroit’s “Kid Safe and Family- Friendly” Radio Station!

4 The WNIC audience loves to get out of the house and have FUN! Events!

5 The WNIC “Ladies Day on the Links” women-only golf tournament sells out for both the Spring and Fall events! The WNIC listener has a very active lifestyle!

6 Valentine’s Ball Each year, WNIC throws one of the biggest parties in Detroit with our Valentine’s Ball! Great food and fantastic entertainment!

7 The WNIC Breakfast Club is the perfect show to get your workday started! All the information you need, Chuck Gaidica’s weather, time-saver traffic, your favorite music, and even a laugh or two! But we still have FUN!

8 Lisa Barry is a life-long Detroiter, and grew up in Livonia where she graduated from High School. She has worked in Detroit radio nearly her entire career, spending more than a dozen years working at newstalk and country stations here in Detroit. She has received a number of awards including Outstanding Woman in Communications from the Detroit chapter of Women in Communications. Chris Edmonds began his WNIC career in September of 1988 and has become a host of the WNIC Breakfast Club, heard Monday through Friday 5am to 9am and also Saturday mornings. Chris came to Detroit after working in various radio positions in Columbus, Chicago and Minneapolis (he likes to call it the "Rust Belt Tour"). Chris' wonderful sense of humor and outgoing, friendly demeanor has made him a true favorite of WNIC listeners, putting him constantly in demand for public appearances at station events and local charity functions. Chris is also in demand by many local advertisers as a voice-over talent. You may have heard him on local TV commercials. Dave Lockhart is a veteran of the WNIC Breakfast Club and has had the pleasure of talking to WNIC listeners since He has grown deep roots with the WNIC family, where he met his wife Tamie! They were married in 1995 and have two children, Jake and Carly, who are doing great! Chuck Gaidica joined the WNIC family in September of returning home, where he was a weather forecaster from When Chuck turns off his microphone at WNIC, he continues on to his other job: Director of Meteorology at Local 4, where he brings you the weather every weekday at 5, 6, and 11p.m.

9 100.3 WNIC is Detroit’s Workday Station

10 Share Summer 2007, Spring 2007, Winter 2007, Fall 2006 Daypart: Monday-Friday 9a – 5p Demo: Women 12+ More Women spend their workday with WNIC than any other Detroit radio station!

11 After a long day at work, Detroit unwinds at night with the legendary Alan Almond and Pillow Talk!

12 More Adult Women listen to Alan Almond’s Pillow Talk than any other show in Detroit! Summer 2007, Spring 2007, Winter 2007, Fall 2006 Daypart: Monday-Friday 7p – 12m Demo: Women Cume Persons (00)

13 And the FUN is just getting started on the Weekends!

14 More Adult Women listen to WNIC Flashback Weekends than any other show in Detroit! Summer 2007, Spring 2007, Winter 2007, Fall 2006 Daypart: Saturday-Sunday 6a – 12m Demo: Women Cume Persons (00)

15 Yes, there is a Santa Claus!

16 Each year, WNIC becomes Detroit’s Official Christmas Station, and WOW does Detroit LOVE it! Detroit – Fall 2006 Phase 3 Daypart: Monday-Sunday 6a – 12m Demo: Women 25-54

17 100.3 WNIC is a haven for clean and safe programming. We will never play a song with inappropriate lyrics and our personalities will never talk about anything that would make a parent uncomfortable with children in the car. Our Pledge:

18 Professional Own Homes Have Families Between the ages of Have Household Incomes over $75,000 ON WNIC YOUR WORKDAY STATION! ATTRACT WOMEN WHO ARE:


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