2 Regional Mexican“LA PODEROSA ”KZLZ 105.3fm ….Mission StatementWe provide the best Spanish language programming while offeringAdvertisers the most professional services in the area of sales andExecution.“LA PODERA ”KZLZ 105.3fm …., our live local morning show andLocal primetime programming features up to the minute traffic reports,Community issues and news. We strive to provide the best avenues forOur advertisers to utilize to accomplish their marketing goals.“LA PODEROSA ”KZLZ 105.3fm is ……Tucson’s Mexican Regional Format!! Playing the best current andRecurrent Norteño, Banda, Ranchero, Cumbias, and Grupero Hits.La Poderosa 105.3fm targets adults ages reaching Tucson’sHispanic consumer.“LA PODEROSA” KZLZ105.3 fm ….. Features the mostPopular recording artists Vicente Fernández, Los Tigres Del Norte,Temerarios, Montez de Durango, Marco Antonio Solís, PepeAguilar, Los Horóscopos de Durango, Juan Gabriel, Jenny Rivera, LosOriginales De San Juan, Graciela Beltrán y muchos más!
3 “Puro Vacilón con Gaston Mascareñas” Born in Nogales, Mexico, Gaston Mascareñas inherited hispassion for radio from his grandfather, who founded the firstradio station in the neighboring state of Sonora in Despitebeing totally blind, he has worked in the radio industry for over 15years, hosting a wide variety of successful shows as well asproducing jingles and spots for radio and television.“Puro Vacilón (The Morning Tease)” is his latest radio adventure,featuring outrageous comical sketches, voice impersonations,news, sports and entertainment updates, horoscopes, andeverything you need to start your day with a good laugh.Mon/Fri 5 to 10 AM, and Sat 6 to 10 AM.Gaston Mascareñas
4 “El Show De la Chiquita Villarreal” Toni La Chiquita Villarreal Maria Villarreal, known as “Chiquita” for being the youngest ofthe family has 20 years experience in media and broadcasting.“I can say that I was born to do radio, with respect to themicrophone, which reflects my personality. I identify myselfwith the moon, because the moon was born under cancer andEverything on open air”10AM – 3PM“El Show De la Chiquita Villarreal”Toni La Chiquita Villarreal20 Years on air experience.A mid-day show with health segments, informational, news,And the most curious and uncommon.Toni “La Chiquita” Villarreal
5 “Chikirrirris DJ” (Sponsored by Chikirrirris DJ) Native of Cuidad Obregon, Sonora. Born on April 26, 1971.Hobbies: listen to good music. His favorite pastimes are sports:Baseball, Soccer, and Volley ball.With 8 years experience, long-time on-air Personality“Chikirrirris DJ” Plays your favorite up beat songs and corridos.3pm - 7pmPuro Veneno 3pm -4pmCorridos Poderosos 4pm-6pmLa Hora de Los Claveles 6pm-7pm“El Chikirrirris DJ”
6 La Poderosa Features:Puro Vacilon con Gaston Mascareñas (5am–10am Sponsorship by the hour)Traffic Report SponsorshipHoroscopes with Marisol FelixWeather / Time SponsorshipNews CapsulesLas Buenas de La Chiquita VillarrealProgramming by Hour Sponsorship 24 HourTop of the Hour Sponsorship/ 24 HourLas Breves de La Chiquita VillarrealBazaar KZLZ- La Chiquita Villarreal“Platicando de Tu Con la Salud” Monday – Friday.Puro Veneneno With Chikirrirris DJ (Sponsorship)Corridos Poderosos With Chikirrirris DJ (Sponorship)La Hora de Los Claveles With Chikirrirris DJ (Sponsorship)
8 “La Poderosa Calendar of Events” Monthly promotions present huge exposure opportunities for your business, with the following sponsorship opportunities.January 2009Three Wise Men Promotion ( Rosca de Reyes Giveaway )February 200914 Day’s of Valentine’s ( 14 Day’s of Valentine’s Giveaway’s )Rodeo Promotion ( Live Party Broadcast from Rodeo Parade )Pay Rent Promotion ( Giveaway of up to $ for Rent )March 2009El Rio Health Fair ( Community event to promote Health event )Baseball Spring Training Promotion ( One month event with MLB )VIP Concert ( A private concert for our listeners )April 2009Children’s Day Concert (Free concert to celebrate Children’s Day )Expo/Gan Fiesta del Pueblo ( Free Giveaway to Mexico Fair Event )Tucson Pima County Fair ( Tucson Pima County Fair Event )Pay Rent Promotion ( Giveaway of up to $ for Rent )May 2009Mother’s Day Promotion ( Prizes and Party for Mother’s Day )Tucson Toros Baseball Promotion ( Local Minor League Baseball )June 2009Father’s Day Promotion ( Prizes and celebration for Father’s )Monsoon Season Promotion ( Cultural music and food event )
9 “La Poderosa Calendar of Events” Monthly promotions present huge exposure opportunities for your business, with the following sponsorship opportunities.July 2009La Poderosa” KZLZ 1st Anniversary ( Community Free Concert)4th of July Promotion ( Music and Giveaways to Celebrate event)August 2009Back to school Promotion ( Giveaway of School supplies )Taco Eating Contest ( Looking for person that can eat more Tacos )Pay Rent Promotion ( Giveaway of up to $ for Rent )September 2009VIP Concert Promotion ( Private concert only with KZLZ invitation )October 2009Halloween Carving Contest ( Halloween party with candy & prizes )Haunted House Halloween Promotion ( Ticket Giveaway for House )Pay Rent Promotion ( Giveaway of to $ for rent )November 2009Thanksgiving Turkey Giveaway Promotion ( Free Turkey Giveaway )December 2009Navidad Poderosa ( Collection of toys and food for less fortunate )Pay Rent Poderosa ( Giveaway of up to $ for Rent )