1. MediaLoft New York By William Leung

2. Introduction Determine the effectiveness of the television campaign for MediaLoft café Goran Mancherski

3. Advertising Effectiveness Dwyer average polling figures in all zones Print ads 6.9% effective over 8 years Radio ads 12.4% effective over 5 years Other ads 4.1% effective since store opened in 1990 Current TV ad effectiveness 41.6% in all NYC zones

4. Why Use TV to Advertise? If we treat Q1 as our original quarterly budget, when we compare it with Q2, Q3 and Q4, we can see that the increase of net income is absolutely relevant to the effectiveness of advertising. In Q2, we increased $4400 for advertising expenses. As a result, we experienced an increase of $28000 in our net sales. Based on this equation, it is not hard to see why using TV to advertise is effective and has immediate results.

5. Advertising Results Q3

6. Advertising Results Q4

7. Café Budget From this budget bar graph, we can see that our expenses are increasing; but at the same time, our net sales are also increasing.

8. Recommendations Increase our budget for advertising, so that it can increase the quality of our current advertisements. Search for a famous and reliable advertising company to help produce our advertisements. Select prime time slots in each channel to run our advertisements.