2. COMPANY GOALS Focus on large highly competitive segments Focus on largest geographic markets even if they were more expensive Build a market position and defend it Be the leader in all things Provide the most reliable product in the market President VP Sales VP Advertising VP Brand Management VP Marketing VP Technical Support

3. MARKETS Large and highly competitive segments Workhorse, Traveler, Costcutter Large and expensive geographic markets New York, London

4. CUSTOMER STRATEGY CustomerWorkhorseTravelerCostcutter Use:Office WorkTraveling WorkPersonal Use Price Sensitivity:$3100$3300-$3400$1960-$2060 Needs:Safe, Secure, No hassle Send & receive emailsSafe, Secure, No hassle Easy to use & set upPortable & Use on the road Easy to use & set up

5. BUSINESS STRATEGY Beginning Goal: Become market leader and defend the position Most features, relatively low prices

6. QUARTERLY FINANCIALS $10,809,950 Revenue $-4,204,461 Operating Income $3,316,819 Gross Margin $-6,433,705 Net Income 7 3 4 568 Workhorse and Traveler, New York and London Changed components of brands Added new brand: CostCutter + R&D New location: Rome, Increased sales force, Price Changes

7. PRODUCT & PRICE ComputerGoblinGobletGoblitE Use:Office WorkTraveling WorkPersonal Use Main Component:19’ high resolution monitor 13’ portable monitorStandard desktop design Price:$3300->$3400 $1950 Rebate:$150->$100 $75

8. PROMOTION & PLACE POS 16 12

9. LESSONS LEARNED More aggressive with initial spending Take advantage of market share opportunities Create a product that appealed to all segments More stable products 1 2 3 4

10. FUTURE STRATEGY POS 16 12 New POS 10

11. FUTURE STRATEGY Continue to offer low priced products 3 new sales channels: $2.67 million Selective advertising and promotion: $1 million More research and development: $4 million Future Investment $ needed: $8 million 1 2 3 4 5

12. FUTURE FINANCIALS