1. Enterprise Thinking NYU 2006 Spring HS April 1 st, 2007

2. Introduction 2/2006 Decided to move to New York as a Product Specialist in the Collaboration team After 10 years in Reuters Israel, I decided that I need a change result Start my PhD in Political Communication Start a new career in Politics

3. What has happened to me since I ’ m here? I do have friends Re united with my love Improved my English skills Improved my knowledge of Marketing made new friends Have new hobbies Fell in love with NYC Gained International Experience within the Business world

4. S1 Original Statement of Challenge (SOC) “ I ’ m not challenged in my job and I would like to make a career change (and follow my dream) from the business world to the political environment ”

5. Test the Statement of Challenge CRITERIA CRITERIA Column 1 Column 2 1. Is the SOC in the present or past tense? PresentPresent 2. Is the SOC a problem or a solution? ProblemProblem 3. Is the SOC a fact or assumption? FactFact 4. Is the SOC one issue? One Issue More than 1 Issue 5. Is the SOC in line with the guiding principal? YesNo 6. Is the SOC a problem that could be caused by another problem? Problem Another Problem

6. S2 Redefining ► “ I would like to make a career move and start a career in Politics – working as a planner for an advertising agencies specialized in politics ” ► “ I should start looking for opportunities within Politics ” ► “ I should not stay within a position that does not make me feel fulfilled ” ► What should it take to make a career move ?

7. S3 WWIT - What Would it take? Optional Scan

8. Face my fear…

9. What if? ► Staying in New York

10. What if? ► Going back to Israel

11. What if? ► Setting up strategy for both locations ► My SOC: “ I would like to make a career move and start a career in Politics – working as a planner for an advertising agencies specialized in politics ”

12. Reframe Statement of Challenge CRITERIA Column 1 1. Does it create a vision? Yes 2. “ Why ” It doesn ’ t matter Yes 3. “ What ” is forward thinking? Yes

13. My Ultimate end ► “ In 5 years I would like to be an executive Planner in Israel, working for advertising agencies that specialized in Politics ”

14. Staying in NYC – what do I need to do? ► Find out the Visa process? ► Find out what would be the level of payment with Zero experience, can I afford it? ► Learn about American Politics – How much time do I need to dedicate? ► What network connections do I need to make? ► How do I network? ► Do I need to update my resume? Does it fit to the US Market? ► How do I prepare myself for an interview?

15. Possible solutions ► Sign up for PhD – expend my knowledge ► Ask friends about recruiters that specialize in that market ► Outsource my resume to a professional ► Take a course in Interview skills ► Create a time and a cost management system – where is my deadline? How much will it cost? ► Find out what would be the Visa Process on the web

16. Set Criteria ► Time - Within 5 years I would like to be a player in the Political Communication environment ► Money – I have a limited budget for studies ► Effect - How it will effect my life (%)

17. Does it match my vision? ► “ In 5 years I would like to be an active player in the ‘ Political Communication ’ environment in Israel ”

18. Does it match my vision? 100,000$ 5Y 0 Asking friends Visa Outsourcing CV Interview skills PhD Starting a family

19. S4 List solutions from scanning process that can turned to AHAS ► PhD too long and too expensive ► Taking classes + self learning ► Outsourcing my C.V. – Costs money and time ► Searching online for examples

20. S5 Test Solution (Small Scale) ► Asking Friends ► Searching the web for visa procedures ► Searching the web for C.V. format ► Searching for information on the US market S5 Test Solutions (Large Scale) ► Signing up for classes on US Political market ► Volunteer for a Political organization

21. Time Management ActivityTaskDescTime(Weeks) Research: Asking Friends \ surf the net A4 Finding out the Visa Process B4 Outsourcing my CV CA12 Sending out CV DC12 Learning about the US Market E-12 Interview Course FA12 Starting The Visa process GB12 InterviewHF,E,D36 Working in Ad agency IH,G Max Time: 42 weeks Min Time: 64 Weeks (Critical Patch)

22. My own Time management solution Fear of change Asking Friends Net Prep to intw Visa CV Volunteer Interview Achilles heel

23. CPM Research Asking Friends \ surf the net 4 weeks A: Research Asking Friends \ surf the net 4 weeks C: Outsourcing my CV 12 weeks B: Finding out the Visa Process 4 weeks Interview Course 12 weeks F: Interview Course 12 weeks Learning about the US Market 12 weeks E: Learning about the US Market 12 weeks G: Starting The Visa process 12 weeks D: Sending out CV 12 weeks Interview 36 weeks H: Interview 36 weeks Planner in advertising agency works for politics ES: 0 EF: 4 ES: 28 EF: 40 ES: 4 EF: 16 ES: 16 EF: 28 ES: 4 EF: 16 ES: 16 EF: 28 ES: 28 EF: 64

24. Golden Rule - 2 projects at the time A,B 4 Weeks F,C 12 Weeks 16 D,E 12 Weeks G,H 36 Weeks 428 64 0

25. Alliances Friends - US friends familiar with recruiters Ad Hoc Short Term Minimum Resources School, Volunteer Project Joint Venture Short Term Medium Resources Recruiters Joint Venture Long Term High Resources FamilyMerger Long Term High Resources