1. January 30 2009 1 lexBlog TM Building Blogs for Lawyers Taking Full Advantage of the Blogosphere to Build your Firm Profile Canadian Institutes 2nd Annual Forum on Law Firm Management Toronto

2. 2 lexBlog TM Building Blogs for Lawyers Risks of no action 6 Steps to effective blogging Quantifiable results of blogging Entry into social media What we’ll cover

3. 3 lexBlog TM Building Blogs for Lawyers Risk of no action Appear to lack innovation Competition gains edge Absence from thought leader’s discussion How do conduct effective PR? Lose innovative lawyers

4. 4 lexBlog TM Building Blogs for Lawyers Step one: Understand what blogging is Discussion among thought leaders Marketing is a conversation Not web publishing Goal is not to bring world to you

5. 5 lexBlog TM Building Blogs for Lawyers Two: Indentify your goals Be careful what wish for What legal work & for who? Niche Area of law Geography What defines success

10. 6 lexBlog TM Building Blogs for Lawyers Three: Find conversation Look for thought leaders in niche Look by source A-list blogs A-list news sites & publications Look by subject

11. 7 lexBlog TM Building Blogs for Lawyers RSS New way of getting news Lifeblood of net dialogue Use Google reader Adjust antenna as go on Four : Listen to conversation

12. lexBlog Google Reader

13. Subscribe to blog’s posts lexBlog TM

14. lexBlog TM Subscribe to News Website

15. By Subject: Google Blog Search lexBlog TM

16. Google Blog Search lexBlog TM

17. Subscribe to Google Blog Search Result lexBlog TM

18. Subscribe to Blog Search Results lexBlog TM

19. Google News lexBlog TM

20. Google News lexBlog TM

21. 8 lexBlog TM Building Blogs for Lawyers Five : Engage in conversation Don’t shout alerts from bullhorn Reference others Rotary meeting Dinner conversation in tone

22. lexBlog Referencing content from RSS feeds

23. 9 lexBlog TM Building Blogs for Lawyers Six: Be proactive Clients/prospective clients Media want to be quoted in Conferences wish to presenting Business associations Network with individuals

24. 10 lexBlog TM Building Blogs for Lawyers Results of effective blogging Viewed as thought leader Great Google search results Long tail On you Reporters calling Conference coordinators calling Client retention / new clients

25. 11 lexBlog TM Building Blogs for Lawyers Blogging : Entry into social media What is social media Blog is home base You will spread the word Community members will spread word

26. lexBlog References = word of mouth = trusted authority

27. 12 lexBlog TM Building Blogs for Lawyers Real Lawyers Have Blogs (kevin.lexblog.com) Blog posts Marketing blog resource section LinkedIn Legal Blogging Group LinkedIn > Groups > Search groups Blogging resources

28. Thanks & for more info or questions: Kevin O’Keefe CEO, LexBlog, Inc. Seattle, WA kevin@lexblog.com 206 340 8204 lexBlog TM Building Blogs for Lawyers