1. Private Ventures for the Public Good A Campaign to Change Opinions and Improve Opportunities to Benefit Education Entrepreneurs and the Students They Serve

2. Public Ventures for the Public Good: Vision EIA-led, long-term campaign to help create a fairer and more open market for private sector providers of education services and products. EIA-led, long-term campaign to help create a fairer and more open market for private sector providers of education services and products. Components Components Advocacy Advocacy Communications Communications Research Research Professional Development Professional Development

3. Opportunities for Education Industry NCLB created market for school/student improvements: NCLB created market for school/student improvements: Tutoring/Test Prep Tutoring/Test Prep School Turnaround School Turnaround Assessment Assessment Professional Development for teachers/principals Professional Development for teachers/principals Charter school management Charter school management Drop out prevention/recovery Drop out prevention/recovery Private sector offers experienced talent, proven record Private sector offers experienced talent, proven record Investor interest in PreK-12 is heightened Investor interest in PreK-12 is heightened Public K-12 education performance continues to lag Public K-12 education performance continues to lag

4. Threats To Education Industry Gridlocked political process Gridlocked political process Budget shortfalls Budget shortfalls Teacher and public employee union agitation Teacher and public employee union agitation Skeptical and negative news media Skeptical and negative news media Lack of evidence of private sector effectiveness Lack of evidence of private sector effectiveness Heavy-handed, monopolistic practices of public education Heavy-handed, monopolistic practices of public education

5. Anti-Education Industry Rhetoric, Policies In Public Policy and Procurement: In Public Policy and Procurement: I3 Grants are open only to public school districts and non-profit organizations I3 Grants are open only to public school districts and non-profit organizations TN, LA, NJ and other states explicitly prohibit private sector companies from participating in charter school management. TN, LA, NJ and other states explicitly prohibit private sector companies from participating in charter school management. NY allows only faith-based and non-profit organizations to bid on an after-school tutoring program NY allows only faith-based and non-profit organizations to bid on an after-school tutoring program In the News Media: In the News Media: A NY Times columnist refers to Pearson as “the world’s largest for-profit education business.” A NY Times columnist refers to Pearson as “the world’s largest for-profit education business.” The Washington Post emphasizes the involvement of “for-profit” organizations in a local county’s move toward more online learning. The Washington Post emphasizes the involvement of “for-profit” organizations in a local county’s move toward more online learning. A three-part Minneapolis Star-Tribune expose on SES focuses on “the most successful providers... for-profit companies.” A three-part Minneapolis Star-Tribune expose on SES focuses on “the most successful providers... for-profit companies.”

6. Education Industry Leadership: The Time is Now Public education needs help Public education needs help Government(s) cannot fix education Government(s) cannot fix education Businesses bring critical resources to PreK-12 public education: Businesses bring critical resources to PreK-12 public education: Innovation Innovation Research & Development Research & Development Capital Capital Scalability Scalability Focus on Customers Focus on Customers

7. Why EIA? 22-year record as the voice and champion of education entrepreneurs, businesses, and investors. 22-year record as the voice and champion of education entrepreneurs, businesses, and investors. Effective advocacy and government relations programs at federal, state and local levels; coalition-building; media relations and public communications; research and reporting on preK-12 industry trends and issues. Effective advocacy and government relations programs at federal, state and local levels; coalition-building; media relations and public communications; research and reporting on preK-12 industry trends and issues. Coordination with other preK-12 associations Coordination with other preK-12 associations

8. Campaign Goals Research – Produce and communicate credible, third- party research on the efficacy of private sector contributions. Research – Produce and communicate credible, third- party research on the efficacy of private sector contributions. Communicate – Raise awareness and understanding of the positive educational and economic impacts of the private-sector among policymakers, public education officials, the news media, and families. Communicate – Raise awareness and understanding of the positive educational and economic impacts of the private-sector among policymakers, public education officials, the news media, and families. Demonstrate – Document and communicate to key stakeholders the best practices of proprietary providers of education products and services. Demonstrate – Document and communicate to key stakeholders the best practices of proprietary providers of education products and services. Advocate – Foster open and fair markets for business opportunities and promote public-private partnerships. Advocate – Foster open and fair markets for business opportunities and promote public-private partnerships.

9. What Does Success Look Like? “Agnostic” contracting language “Agnostic” contracting language Federal, state and local governments Federal, state and local governments Proprietary, tax-paying organizations on equal footing with public school districts, non-profits Proprietary, tax-paying organizations on equal footing with public school districts, non-profits Positive movement in awareness, knowledge, opinion Positive movement in awareness, knowledge, opinion Qualitative and quantitative opinion poll data Qualitative and quantitative opinion poll data Superintendents, Title 1 directors, legislators, regulators Superintendents, Title 1 directors, legislators, regulators

10. Campaign Governance and Leadership Strategic Direction Strategic Direction EIA Board of Directors and Policy and Communications Committee EIA Board of Directors and Policy and Communications Committee Fundraising Fundraising EIF provides support for fundraising from individual donors to serve as catalyst for campaign launch EIF provides support for fundraising from individual donors to serve as catalyst for campaign launch EIF has organized a strategic plan to provide advice, guidance, and financial support to unite like-minded individuals and build critical mass to effect change EIF has organized a strategic plan to provide advice, guidance, and financial support to unite like-minded individuals and build critical mass to effect change Board of Directors Board of Directors Advisory Board Advisory Board Presidents’ Council Presidents’ Council

11. We Need Your Help As a stakeholder and advocate for the education industry, your support of the Private Ventures for the Public Good campaign is vital. As a stakeholder and advocate for the education industry, your support of the Private Ventures for the Public Good campaign is vital. EIA and EIF are firmly committed to providing the tools and information to support a sustainable campaign through information and advocacy. EIA and EIF are firmly committed to providing the tools and information to support a sustainable campaign through information and advocacy. Please consider a contribution today by in filling the attached pledge card to ensure the success of the Private Ventures for Public Good campaign. Please consider a contribution today by in filling the attached pledge card to ensure the success of the Private Ventures for Public Good campaign.