1. Global NGO Meeting www.salimandsalimah.org1 7-8 May 2009 Making it memorable Communicating the message through media Workshop, Topic 2 Bernadette Bhacker Project director

2. Global NGO Meeting www.salimandsalimah.org2 7-8 May 2009 Method Master different forms of media  Film  Web  Internet  Print Mobilise the community Engage and sustain the interest of the Media

3. Global NGO Meeting www.salimandsalimah.org3 7-8 May 2009 Case study Salim and Salimah, Safe and Sound السلامة مع سالم و سالمة Pioneer child occupant safety campaign in the Arab world

4. Global NGO Meeting www.salimandsalimah.org4 7-8 May 2009 Achievements Recipient of IRTE International “Best Campaign” road safety film award 2007 Member of the United Nations Road Safety Collaboration Committee WHO ‘partner in health’ Oman Country Office Signatory to European Road Safety Charter Campaign website reached top of Google and Yahoo searches for Oman road crashes, road safety Media coverage in national and GCC press, WHO Global and MENA newsletters and Shell global newsletter Stimulated debate and empowered individuals to act

5. Global NGO Meeting www.salimandsalimah.org5 7-8 May 2009 Objectives To change behaviour by:- raising awareness of the risk of death or trauma to children due to dangerous driving and lack of restraint use; convincing all drivers to buckle children in car safety seats or seatbelts appropriate to height and weight; highlighting individual responsibility for road safety.

6. Global NGO Meeting www.salimandsalimah.org6 7-8 May 2009 Film Doesn’t your child deserve a safe ride? The image is more than an idea. It is a vortex or cluster of fused ideas and is endowed with energy. Ezra Pound

7. Global NGO Meeting www.salimandsalimah.org7 7-8 May 2009 Making a movie Requirements: PC/laptop Camera Software - Windows movie maker Action: Create a story board Write and test dialogue Source actors – use celebrity Rehearse Film Edit Burn to DVD Upload to your website and blog, youtube, facebook, into a powerpoint, share it online on a pptsharing website

8. Global NGO Meeting www.salimandsalimah.org8 7-8 May 2009 Website – English and Arabic

9. Global NGO Meeting www.salimandsalimah.org9 7-8 May 2009 Your website Window to the world Recognisable domain name Easy navigation Images Layered information White space Film and audio Interactive Newsletter sign up Email a friend Social media; digg it, delicious, Stumbleuponit, Reddit, Technorati Feedback Profile your topic in free online survey (survey monkey)

10. Global NGO Meeting www.salimandsalimah.org10 7-8 May 2009 One Life Your choice newsletter

11. Global NGO Meeting www.salimandsalimah.org11 7-8 May 2009 Market it Search engine optimization Tags Blog Social media Newsletter Ezines Track users

12. Global NGO Meeting www.salimandsalimah.org12 7-8 May 2009 Print materials

13. Global NGO Meeting www.salimandsalimah.org13 7-8 May 2009 Posters, merchandise…

14. Global NGO Meeting www.salimandsalimah.org14 7-8 May 2009 Graphics ‘The image is more than an idea. It is a vortex or cluster of fused ideas and is endowed with energy. ‘ Ezra Pound

15. Global NGO Meeting www.salimandsalimah.org15 7-8 May 2009 Outreach screening of the film in shopping malls for GCC Traffic week, to universities/colleges, schools, embassies NGOs and mosques, companies, clubs and associations distribution of 5000 DVDs and merchandise inside Oman and abroad brand partnering with McDonalds to distribute posters/leaflets in branches; distribution of merchandise to clinics, schools etc

16. Global NGO Meeting www.salimandsalimah.org16 7-8 May 2009 Print media

17. Global NGO Meeting www.salimandsalimah.org17 7-8 May 2009 “All the world is a stage and all the men and women merely players