1. Alaska Air Group, Inc. Luke, Gage, Taylor, Travis, Tyler

2.  Alaska Airlines carries more passengers between the state of Alaska and the United States than any other airline.  Due to geographical location of Alaska, air travel is the largest form of transportation to and from the Pacific Northwest.  J.D Power and Associates ranked Alaska Airlines highest in customer satisfaction for traditional North American airlines for 5 consecutive years. Strengths

3.  Not a member of any Airline alliances  Absence in lucrative Asian market  Limiting Geographic coverage and hub airports  Targeted customers are middle-class Weaknesses

4.  In-Flight entertainment player created by Alaska  Membership of any airline alliance will help increase reach via code share agreements  Plan to go “green” by implementing a paperless ticketing system. This will increase customer satisfaction by making the process easier and efficient  Gradual expansion into markets that are low risk and will yield higher profits Opportunities

5.  Fluctuating expensive oil prices  Terrorist Attacks  Unstable Economy  Loss of Plane(s)  Increasing cost of training employees as high technology is used by Alaska  Airline competitors; US Airways, SkyWest, Delta, JetBlue  Inclement weather Threats

6.  Countries that are unstable post a political threat; Russia, Mexico.  TSA security, racial profiling and the increase of security measures due to 9/11 attacks.  Safety Precautions; Government may change safety guidelines. Political

7.  Ticket prices  Baggage claim prices  Oil Prices  Employment  Traveling Population Economic

8.  Customer satisfaction  “Fear to fly”  Plane stereotypes  Traveling Population of each hub  Purpose of Flying; Business, Vacation, ETC.  Support of Local Charities (Make-a-Wish, Special Olympics, Angel Flight) Societal

9.  Wi-Fi in-plane service  Online Ticket Services  Online Check-in  Alaska Air APP  Entertainment services while In-Flight (movies, Television, music) Technological