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Air Tran Airways Group A1 Rick Duerr, Rhonda Dyer, and Kristina Brown.

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Presentation on theme: "Air Tran Airways Group A1 Rick Duerr, Rhonda Dyer, and Kristina Brown."— Presentation transcript:

1 Air Tran Airways Group A1 Rick Duerr, Rhonda Dyer, and Kristina Brown

2 Company Introduction Operates over 600 flights a day to over 40 destinations More than 6,700 employees Airline hub is Atlanta’s Hartsfield Second largest carrier World’s largest operator of the Boeing 717 Operates America’s youngest all-Boeing fleet Recently added Boeing aircraft

3 5 Year Sales Trends

4 5 Year Profit Trends

5 5 Year % Operating Margin

6 5 Year % Net Margin

7 5 Year ROE

8 5 Year ROA

9 Operating Expenses

10 Air Tran’s Strengths Profitable for 7 years in a row Cost-effective operating model Young fleet and low cost flights Competitive passenger load factor Decreased distribution costs on CASM basis- direct online booking Effective marketing Low-fare airline for business travelers Personal and corporate travel rewards

11 Air Tran’s Challenges Increasing fare competition Increasing fuel costs Limited coverage in the U.S.

12 Questions?

13 References


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