1. Earth Blends A seasonal, super food smoothie recipe collection

2. Earth Blends A small independently owned company Dedicated to health and wellness Promotes local farming Believes delicious can be nutritious!

3. Mission Statement “To create and market a delicious smoothie recipe book incorporating the freshest, seasonal super foods, in an easy to use format which will foster healthy eating habits, weight loss and meet nutritional needs while promoting business practices that are responsible and sustainable to local agriculture and farming."

4. Role in the Strategic Planning of the Company Establish the company with its first product Improve sales and increase company brand in future endeavors Help acquire the means to expand and develop new products

5. The 7 P’s A successful marketing mix utilizes the seven P’s Price Product Placement Promotion People Packaging Positioning

6. The 7 P’s cont. PriceProduct $29.95 Can foster healthy weight loss or weight maintenance. Can help you consume your RDA for fruits and veggies. Can aid in reversing MOST lifestyle driven disease: Type 2 diabetes, heart disease, HBP, and obesity Is fast and easy to use for people on the go! Healthy fast food! NO cooking involved! Supports local farming and is sustainable.

7. The 7 P’s cont. Placement Amazon.com Barnes & Noble Costco Nutribullet Promotion Farmers Markets Costco Fitness club open houses Health and wellness expo Facebook

8. The 7 P’s cont. People Small startup-5 employees Packaging Simple layout Full color glossy photos Health benefit of the ingredients

9. The 7 P’s cont. What differentiates our product from other smoothie recipe books? Positioning Seasonal Health section of the bookstore Amazon Nutribullet

10. Target and Market Segmentation Demographic Psychographic Health Risk Usage Benefits

11. Goals and Objectives Promote and sell our new product Pre-sell 1,000 copies before our official launch in the fall Segment the market Utilize social media Amazon Bookstores Farmers markets Advertising Health and wellness fair

12. SWOT Analysis Strengths Weakness Obesity at an all time high Change is being sought out for improvement to health Support of local farmers Relationship with manufacturer Uncharted market Fresh food being introduced into a fast food world

13. Market Research Inflammation reduced Risk of cancer lowered Risk of arthritis reduced Immune system benefits Economical/longer season in Northeast Florida

14. Branding Relies heavily on grass roots effort Customer service and knowledge of employees Pictures of fresh food (example on brochure)

15. Identification of Staffing Needs Process/JobCompany/Staff Book Design/CreationMarketing Team PrintingOutsourced PublishingSelf-published Promotion/AdvertisingSelf-promotion by marketing team- various mediums

16. Promotion/Advertising Medium Social media/Self-advertisementYouTube EBay Facebook Twitter Pinterest PhysicalFarmer’s Markets

17. Return on Investment (ROI): Basics ROI Definition: An indicator of value received in exchange for marketing dollars invested.

18. Return on Investment: Marketing Dollars Marketing VenueDollars SpentBooks SoldROI% Costco Demos$700.0050113.9 Amazon$2,700.00600565.6 Riverside Arts Market$600.00100399.2 Barnes and Noble$1,000.00100199.5

19. Return on Investment: Measuring Outcomes Basic Calculation with Gross Profit % Year 1Year 2DiffNew Bus. Marketing Investment$0$5,000.00 Total Units Sold100850750 Price Per Unit$29.95 Total Revenue$2,995.00$25,457.50$22,462.50 Gross Profit %-0.17%100.00% Gross Profit-$5.00$25,457.50$22,462.50 ROI0.00%409%349% Cost of Goods Sold Per Book$3.00 Cost of Goods Sold$3,000.00$0.00 No. Books Printed1000

20. Conclusion