2. Know where you are from!

3.  Hunger  Trying to change the minds of other cultures for example the stereotypes

4.  Satisfies hunger and cravings  I will have entertainments of African songs and dancing  I will have an open kitchen where people can see how I'm cooking the dish

5.  House of Mama creates a delicious home cook dough with a flavorful soup that is sure to satisfy hunger and while supporting a good cause. Philanthropy  Genesis project food pantry  Life of victory food pantry  Health and Human Service

6.  Fufu is a West African staple that corresponds to European Mashed Potatoes. Fufu is a starchy accompaniment for stew or other sauce dishes. Pepper soup is a spicy, flavorful, water soup gravy that you used to help you swallow the fufu. The pepper soup contains various animals/seafood like chicken, cows and crabs.

7. Description of Expenses Variable Material Expenses Total: $ Item$ Pound of chicken$5.99 Peanut butter$4.47 Bay leaves$1.47 Sacket Goya Sazon seasoning $5.03 Onions$4.13 Fixed ExpensesTotal: $ Item$ Insurance$100 Salary$1,000 Advertising$200 Depreciation$250 Utilities Rent $100 $1,500 Economics of One Unit Selling Price$15.00 Cost of var. materials exp. $8.41 Cost of labor $0 Other variable costs $0 Total COGS/ COSS$8.41 Contribution Margin $7.59 Definition of One Unit Fufu and Soup Monthly Break Even Units $46,200 = ≈6,087 units $7.59

8. Description of Target Consumer DemographicsGeographics Everybody! But people that are 18 and up My customers lives around the West Haven area and that’s where my restaurant is located. PsychographicsBuying Patterns My customers attitude towards Africans aren’t positive. Most of my customers believe in stereotypes. Some of them might even be scared to drive by my restaurant. Adult who goes out to eat a lot Total Population Target Market Population 55,046 Market Size (based on survey) Target Market Size Market Statistics Industry Name: House of Mama Annual Industry Sales: $136,500 55,046 40,000

9.  Use of flyers, posters, cards  Advertising through people (relatives and friends)  Social Media: Instagram, Twitter, and facebook account  Visual advertising: appealing and compelling display  Sold at the restaurants or deliver to the homes

10. House of MamaNina CuisineJimmy’s Quality of Product/service 100%60%70% Customer Service100%80% Unique factors and knowledge Liberian foodNigerian foodAmerican food Your Competitive Advantages 1. My restaurant is in distance from my customer’s home 2. Fresh ingredients in every dish. Food made wit love and care 3. Paying cheap for a good quality home cook meal

11.  Marketing 1  Computer Application 1  I’m African  Experienced in cooking for parties/special events  High Honor student  I’m the captain of the track team

12. Total Units 9100 Gross Revenue $59,969 Net Profit $11,703.65

13. ItemWhy NeededCost RefrigeratorTo keep the food fresh$2,069.99 Stove & ovenTo cook the food in$3,150 House of Mama’s placeFor my customers to sit and eat$60,000 DecorationsTo brighten up the place$2,000 PromotionsSo I can reach my customers$300 Bowls, spoons and forksSo my customers can eat with $7,000 Total Startup Expenditures$74,519.99 Emergency Fund$37,259.99 Reserve for Fixed Expenses$11,550 Total Startup Investment123,329.98 ROI: Return on Investment $11,703.65 = 8.57% ≈$12,706.65 $136,500 ROS: Return on Sales $11,703.65 = 234% ≈$27,386 $5,00

14.  Get further education in cooking  Produce other types of food  Increase in target market  Expand business  Expand in size of production and location

15. Know where you are from!