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Elizabeth A. Wright Southeastern Regional Sales Manager Atlanta Office.

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Presentation on theme: "Elizabeth A. Wright Southeastern Regional Sales Manager Atlanta Office."— Presentation transcript:

1 Elizabeth A. Wright Southeastern Regional Sales Manager Atlanta Office

2 Oakley, Inc. History Oakley, Inc., was founded in 1975 by Jim Jannard Jim raised English Setters, his favorite dog was one named Oakley The company was named in his honor of his dog Oakley Mr. Jannard acts as the CEO and Chairman of the board Owns over 62% of Oakley stock Oakley’s first product line began as handgrips for motocross motorcycles This lead Oakley to expand into motocross goggles in 1980 In 1984, Oakley produced its first high-performance sunglass, the Eyeshades ®. Oakley soon began to market to surfers the West Cost and professional athletes

3 Oakley, Inc. Today Oakley has developed and secured over 600 patents and 800 trademarks worldwide Oakley currently sells sunglasses, goggles, protective eyewear, women and men’s apparel, women and men’s shoes, watches, and miscellaneous accessories, such as stickers, in over 100 countries Oakley’s principal strength is its ability to develop eyewear which demonstrates superior optical performance and comfort through the combination of patented technology and unique styling

4 Where can Oakley products be purchased? Through an Oakley distributor At our website www.oakley.comwww.oakley.com These products can also be purchased at Oakley retail stores Where are Oakley “O” Retail Stores? Arizona California Colorado Florida Hawaii Illinois Maryland Minnesota Nevada North Carolina Texas Virginia Africa Australia Chile France Japan Spain United Kingdom

5 Oakley, Inc. Worldwide Distribution Oakley currently has 11 worldwide locations, which include: The United States Africa Canada Europe Japan Mexico South Pacific United Kingdom GMBH (Germany) Brazil New Zealand

6 Oakley Sunglasses Most popular models for bikers are the following: Fives, Straight Jackets, the new Monster Dog and Monster Doggles Monster Doggles $85.00-$145.00 Straightjackets $90.00-$170.00Fives $65.00-$125.00 Monster Dog $85.00-$155.00

7 What Is A Category Captain? A supplier that forms an alliance with a retailer to help gain consumer insight, satisfy consumer needs, and improve the performance and profit potential across the entire category. What Will A Category Captain Do For Me? Decide on which Oakley brand products will be displayed in the Oakley provided display case Control product placement on shelves Restock the display case as needed Promotions Pricing

8 Location 11480 Alpharetta Highway Roswell, GA 30075

9 Oakley Display Case The display case contains seventy five different pairs of Oakley sunglass in different models & colors Five shelves containing different models of Oakley’s The display looks slick, modern, and clean The display case has the trademark on the front of the display Information files will be provided and available for customers about the lenses in the sunglasses The display cases feature signs with pictures of the different models of glasses and their model name

10 Thank You For Your Time Oakley, INC looks forward to building a long-term relationship with Frazier's Harley Davidson in the near future!


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