The target market for our business would be people that play sports. Men and Women of all ages and sizes. The product that is being offered are: Shoes (Nike, Under Armor, Adidas, X) Socks(Nike, Adidas) Accessories. The way that we tested the market is by survey. We took a survey on what people would want in a store, that desired goal is to provide for sports
Our demand would be high, so customers would buy more products and we can offer at great prices. We would then make our supply low if the product is in demand is high We would do this since there would be people buying more products We would keep our customers happy by having a lot of our products and having constant sales and savings. We would keep in stock the majority the items we sell in our stores. We would have a high stock of our most popular items in our store. We will also locate the more popular items such as Nike elite socks near the front for people to see. We offer a buy 1 get 1 free as often as posible. We will sell then at a lower price then our leading competitors.
We will use Computers To design shoes and check availably of a shoe We will use registers for transactions. Shoe informer, that will inform the customers about general info on the shoe such as make, model, color way, price and available sizes. Every employee will be provided with a smartphone to scan a shoe for the price and can check of the inventory right from the phone. We will also have computer programmers to help our business with are technological needs.
Our management team will contain 3-5 people they will people highly educated in the shoe design as well as strong experienced leaders. We will always offer the best price. Even lower than some of our other leading competitors. We will be located in piedmont area of North Carolina such as charlotte, rock hill, etc. Our equipment is mainly computers and smartphones we will also have to play for the cellular service. We will need about 5 full time employees on each shift (Day & Night). We will get our brand name products shipped straight from the manufacturing plants or factorys.
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