What is Cc:? Cc: is a unique, innovative new eyewear program that includes an Rxable sunglass frame with the purchase of a standard ophthalmic frame.
Name Origination Cc: Carbon Copy – referring to the two frames the patient will receive. Cc: - “See-See” meaning the ability to see out of both the prescription ophthalmic frame and sun frame. Cc: is the name, Two is One is the tagline. The logo and name of the frame line have been trademarked with the USPTO.
Cc: Logo Explanation The trademarked “frame” in the logo doubles as CC: The color of the colon is pantone #375, also trademarked into the logo.
Nuts and Bolts When an ECP sells a Cc: ophthalmic frame to their patient, the patient then gets to select any Cc: sunglass frame at no additional charge. This gives the ECP an opportunity to sell the customer a pair of prescription lenses for the sunglass frame and make an additional sale.
Cc: Is for the independent eye care professional only. Cc: Will not be offered to big box retailers or sold via the internet. ‘Mom and Pop’ stores Small to large practices specializing in customer service. Practices looking to increase revenue across the board. Practices struggling to sell second pairs. Who is the target market for Cc:?
Private Practice Eye Care Providers (PPECPs): are LOSING 2 to 4% market share per year provide 65% of the eye exams and only supply 39% of the eyewear have more managed care patients each year are losing locations (1000 per year nationwide) Based on Jobson Optical Research Reports Why is 2014 a good time for Cc:?
Corporate optical retailers (Lenscrafters, Pearle Vision, Wal- Mart, Costco, etc.): are GAINING 2 to 4% market share per year provide 33% of all eye exams and provide 60% of all eyewear dispensed are gaining locations (1000 per year nationwide) Based on Jobson Optical Research Reports Why Cc:?
PPECPs are LOSING market share and money because: They have lost private pay patients to corporate optical retail chains Managed care (Spectera, Davis, Avesis, EyeMed, VSP) reimburses poorly * Based on Jobson Optical Research Why Cc:?
Second pair too expensive currently. They are not pitched by the optician/dispenser No incentive to purchase second pair. “When will you be updating your sunglasses into your current prescription?” Second Pair Struggles
Win-Win-Win PATIENT The patient wins because they get two great frames for the price of one. The patient wins because they are able to use their prescription sunglasses to protect their eyes from harmful UV rays. The patient wins because they can choose from a selection of new merchandise instead of having to sacrifice style for price.
Win-Win-Win EYE CARE PROFESSIONAL The ECP wins because they are able to make an additional sale. The ECP wins because they are adding extra value to their patients experience. The ECP wins because they are able to show a larger profit after managed care reimbursement.
Win-Win-Win SALES REP - COMPANY The sales rep wins because they are increasing their board space without giving up any current space.
What is the warranty with Cc:? - If you any problem with either pair of frames, we will replace the frame at no additional charge. Can the patient buy a pair of sunglasses and get the ophthalmic frame included at no charge? - Yes! Can the patient purchase the ophthalmic frame and get another ophthalmic frame included for themselves? - Yes! The Power of Yes
Frames Data Price - $64.95 Frames Data Price - $64.95 Our Price - $54.95 This price reflects the cost for two pairs of frames. Pricing Strategy