1. #ASDAnet @ASDAnet Successful Chapter Marketing and Sales Strategies Frederick Faulkner IV Principal, AIE Digital, LLC

2. #ASDAnet @ASDAnet Our Time Together Today’s Challenges Chapter Value Your Brand Your Audiences Their Obstacles Your Marketing and Sales

3. #ASDAnet @ASDAnet About Me Principal at AIE Digital 10+ Years Experience with Associations Focus on Strategies and Solutions for Associations President and Member of Several Student Organizations

4. #ASDAnet @ASDAnet Today’s Challenges Everyone is Busy Lots of Resources, Information, All Easily Accessible Good Has Become Good Enough Value of Association Memberships Has Changed

5. #ASDAnet @ASDAnet Your Challenges As Volunteers, You Have Limited Time Your Members Have Limited Time You Have Great Information, Resources, Activities To Share You Want To Engage Your Members

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9. #ASDAnet @ASDAnet Your Audience

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11. #ASDAnet @ASDAnet Every sale has five obstacles: no need, no money, no hurry, no desire, no trust. - Zig Ziglar

12. #ASDAnet @ASDAnet WIIFM

13. #ASDAnet @ASDAnet WIIFM – What’s In It For Me Value Comes From Experiences In Which Another Benefited – What are you providing that will help other dental students ______? – Do you know what other dental students are struggling with? Can you offer solutions? – Value also comes from did I get my money’s worth?

14. #ASDAnet @ASDAnet Most people think “selling” is the same as “talking”. But the most effective salespeople know that listening is the most effective part of their job. - Roy Bartell

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17. #ASDAnet @ASDAnet Selling vs. Helping

18. #ASDAnet @ASDAnet Selling vs. Helping

19. #ASDAnet @ASDAnet Stop Selling, Start Helping - Zig Ziglar

20. #ASDAnet @ASDAnet Discussion

21. #ASDAnet @ASDAnet Thank You fred@aiedigital.com @fredfaulkneriv