1. Core Values: How Honor, Courage, and Commitment Drive Success Lt. Michael J. Maher Principled Business Solutions LLC 10/20/11

2. “Innovation distinguishes between a leader and a follower.” – Steve Jobs 2

3. ISSA: ADVANCING CLEAN. DRIVING INNOVATION. 3 “Changing the Way the World Views Cleaning”

4. About Me 4 - United States Naval Academy - Surface Warfare Officer - Entrepreneur - Villanova University School of Business

5. 5 START-UP BRAND DEVELOPMENT FINANCING OPTIONS COMPANY FORMATION OPTIONS ONLINE PRESENCE STRATEGY TAX CONSULTATION SMALL BUSINESS BRAND AUDIT REVENUE STREAM GENERATION STRATEGIC MARKETING SOCIAL MEDIA MARKETING DIGITAL FOOTPRINT ANALYTICS NON-PROFIT STRATEGY EVALUATION VOLUNTEER COORDINATION EVENT PLANNING CORPORATE SPONSORSHIP FUNDRAISING INITIATIVES CHALLENGES. SOLUTIONS. RESULTS.™

6. Dennis Kozlowski 6

7. Core Values: How Honor, Courage, & Commitment Drive Success 7

8. Questions 8 Do you have them? If not, why? If so, what? Just words or actions.

9. My Father 9 “Service Above Self”

10. Business Core Values 10 Answering the questions WILL define: - The Company - Its Employees - Its Future

11. Brand Message 11 “People with passion can change the world” “We know what it means to serve” “Personal & professional integrity”

12. Brand Message 12 What do these logos say to you?

13. Honor 13 What is it?

14. My Aunt 14 “He that is faithful in a little is faithful in a lot.” - Proverb

15. Take-Away: Honor 15 Challenge: Operating in the Business Gray Area Solution: Integrity-First Perspective Result: Solid Reputation

16. Courage 16 What does it look like?

17. Courage 17 What does it look like in your business? Do you have the courage to… - Innovate and create - Say no and get rid of the crap

18. Steve Jobs & Innovation 18

19. Innovation 19 Foundation of economic growth Small businesses & corporations - Step out of your comfort zone - Embrace Change - Drive Innovation AND….do it with Courage

20. Take-Away: Courage 20 Challenge: Keeping Up with the Competition Solution: Innovate or Evaporate Result: Create Something Big Creativity + Collaboration = Innovation™ + Courage

21. Commitment 21 What does it really mean?

22. Dell & Commitment 22

23. Stakeholders 23 Commitment to your customers Commitment to your employees Are you an ‘Undercover Boss’?

24. My First Tour 24 How do you show commitment to your organization?

25. Take-Away: Commitment 25 Challenge: Constant Focus on Financial Value Solution: Satisfy ALL Stakeholders Result: Buy-In & Brand Loyalty

26. Leadership Profile 26 The guy everyone loves to hate…

27. Challenges. Solutions. Results.™ 27 If you want to survive… - Think outside the box - Don’t be shortsighted - Get up to speed on technology - Never stop learning - Give back

28. Core Values: Honor, Courage, & Commitment The Oracle of Omaha… “It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett 28

29. CHALLENGES. SOLUTIONS. RESULTS.™ 29 LinkedIn: www.linkedin.com/in/mjmaher Twitter: @LtMichaelJMaher www.principledbusinesssolutions.com “Doing the Right Thing is Good Business”™