2. Marice Cumber Own-it www.own-it.org

3. The Creative Industries  Advertising  Architecture  Art and Antiques market  Crafts  Design  Designer Fashion  Film  Music  The Performing Arts  Publishing  Software  Television and Radio

4. The Creative Industries  Nationally has same value as the construction industry  Contributes £60 billion a year to UK economy  Equates to 7.3%  Grown at twice the rate of economy over past decade  2 million people employed  Creative industry workers twice as likely to be self employed as whole economy DCMS Creative Britain Strategy Paper 2008

5. And in the North East … Increasingly recognised for its creativity and competitive creative economy The Commercial Creative sector employs 35,000 people and contributes £1.167 billion to the economy The broader creative and cultural sector employs almost 60,000 people, with over 5,000 businesses operating in the sector Knowledge Transfer Network for the Creative Industries report - University of Teesside and Codeworks 2007

6. However 39% have no business plan 64% no training plan 70% no training budget 33% with annual turnover of less than £1m have no financial goals Small creative businesses are competing in global economy Business support needs to understand characteristics of creative businesses Nesta report 2008

7. And in relation to IP…. Ignorance Accessibility -No mechanism to challenge the culture or allow for IP development for small creative businesses Cost - Lawyers - Trade associations Creative v. business activity

8. The need…. To establish an accessible IP advice service for creative industry practitioners To equip creative industries with the ability to protect, manage and exploit their IP To provide networking opportunities to stimulate commercial activity, collaborations and knowledge transfer

9. So what is Own-it? Set up in London in 2004 Government recognised and endorsed Provides creative businesses with an accessible, specialist knowledge IP system which enables them to  protect and exploit their intellectual assets  take full advantage of the capital contained  use their IP to sustain, develop and grow their businesses

10. Addressing the need Accessible service Credible Trusted Works with networks Speaks the language Targetted and focused

11. How? Level 1: Basic information - Introductory events, FAQs, newsletters, podcasts etc Level 2: Specialist Seminars by legal and industry experts on the management and exploitation of IP in different commercial environments / creative sectors Level 3: Individual Support - email advice to enquiries and 1-2-1 sessions with lawyers about a particular IP issue

12. 1. How Not to Get Ripped Off Being copied and someone else ripping off your creative ideas is a major concern once you start to sell, publicise and promote your creative work. You need to protect your ideas and make sure you know what to do if someone does actually copy or makes money from work without your permission. This seminar will offer a basic guide to intellectual property law including copyright, patents, trade marks and design rights.

13. 2. Open Source for Games Developers - A Debate on New Business Models Open source techniques in software development encourage collaboration, make development processes transparent and can achieve better quality faster and at lower costs. But does open innovation deliver a revenue stream and is this the future of the games industry?

14. 2. Ideas, Inspiration and Infringement – The Three I's of the Design Industry Three highly influential designers and art directors, will talk about their own practice and experience and their attitude towards copying and being copied – or rather having a tremendous influence on other creators’ work. Additionally, a lawyer will provide an overview of relevant IPR issues in the UK. The seminar is organised by Own-it in co-operation with D&AD and is part of the London Design Festival 2008

15. 2. Innovation Nation - New Business Models for Creative and Social Enterprises Innovation is a key factor for the success of a business not only in the creative industries. But what is innovation and why is it so important in a global market to exploit, protect but also share innovative ideas. This seminar will explore innovative business models, new ways of collaborating with partners and clients and how the legal framework of IP rights can be adjusted to face new challenges of the digital age.

16. 2.Your Share of the Pie: The Future of Music Contracts 360 ｡ contracts refer to agreements where the label is asking for a share in all areas of a musician’s income from record sales to touring and merchandising. Our panel of music industry insiders will look at the advantages and disadvantages of signing with an international label and also the alternatives.

17. 3. Advice IP one to one email advice service Response via Own-it or passed up to lawyers for clinic 45 minutes free one to one’s at Own-it offices Tailored advice based on proven need or opportunity

18. 3. Lawyers’ Advice enquiries Copyright infringement Royalty agreements Clearance issues Registration assistance Copyright assignment Valuation of rights Contract assistance Sharing IP / Collaboration

19. Use so far 19,000 creative industry business members Highest membership in design, music, film and media industries 14 leading IP law firms delivering at all levels (London) 400 contract downloads per month 40,976 podcast downloads over 2 years ( ‘ 06 - ‘ 08) 7,500 website visitors per month

20. Length of time in business

21. Gender Split

22. How did they hear of Own-it

23. Own-it in the North - pilot 3 month pilot project (2008) Funded by NWDA Across NW, NE and Yorkshire Part of The Northern Way group of universities activity Lead - University of Salford

24. Results: Over 400 businesses from the North and North East of England used Own-it North over a 3 month period. 23 businesses received online one to one legal advice. 7 businesses had one to one IP advice from a specialist IP law firm as part of the project 53 businesses attended the two events. Project continued in NW via HEIF Further extension resourced by NWDA

25. Own-it in the North East Tender to deliver an Intellectual Property Advice Service for Creative Sector Growth One North East project Delivery partners - University of Teesside (IDI) and Own-it Support partners - Skillset, Universities of Northumbria and Sunderland Timescale - Oct 08 - Mar 10

26. Objective Development of target audience’s awareness, knowledge and application of IP and innovation in their business practice Access point for any IP related enquiry Access point for regional organisations wanting to provide IP and innovation related cpd More sophisticated IP enquiries for lawyers Build networks (b2b and b2l) Build capacity for business growth

27. How? Add value to existing expertise and NE creative industry support provision Provision of “on the ground” regional IP specialist support service for sector Deliver events in collaboration with regional support services Events recorded for impact beyond project

28. Build network of law firms willing to provide support within project and beyond its lifetime Develop national C.I. IP support network Develop peer to peer C.I. IP support service

29. Get in touch NE Own-it project lead - Janet Flowers J.Flowers@tees.ac.uk Own-it London project lead - Marice Cumber marice@own-it.org General enquiries - info@own-it.orginfo@own-it.org Own-it site - www.own-it.org