1. The Future of Mobile Web Brad Williams Web Development Studios

2. Brad Williams IT Director, Batteries.com Co-Founder, Web Development Studios SnapFoo.com iHotties.net StrangeWork.com Who Am I?

3.  Current and projected mobile web growth  Why go mobile? The benefits of a mobile site  Mobile development tips & strategies  Development resources Topics

4. Current and projected mobile web growth

5. Over 64 Million US Mobile Web Users By 2011 200620072008200920102011 Mobile Internet Users27.031.136.042.952.364.8 Mobile Search Ad Revenues*$2.1$13.5$48.1$155.7$307.4$713.7 US Mobile Internet Users and Mobile Search Advertising Revenues, 2006-2011 (millions) Note: *earned from sale of display or text listings alongside mobile search results Source: eMarketer, July 2007

6. Over 980 Million Global Mobile Web Users By 2011 200620072008200920102011 Mobile Internet Users337.3405.5489.6596.4757.1982.4 Mobile Search Ad Revenues*$6.8$63.1$221.3$580.3$1148.9$2361.5 Worldwide Mobile Internet Users and Mobile Search Advertising Revenues, 2006-2011 (millions) Note: *earned from sale of display or text listings alongside mobile search results Source: eMarketer, July 2007

7. Worldwide Smartphone Shipments, 2003-2001 (thousands) Source: iSuppli Corporate as cited by Digitimes, November 16, 2007

8. User-generated revenues from social networking services, dating and content uploaded to third party sites will increase from $572m in 2007 to more than $5.7bn in 2012 The number of mobile users accessing social networking sites via their phones is also forecast to rise - from 14 million in 2007 to nearly 600 million in 2012. Mobile Social Networking: $6 Billion by 2012 Source: BusinessWeek.com – Mobile Social Networking

9. What is causing this growth?

10. Everyone has a cell phone

11. New Platforms Broaden Mobile Reach Intel Moorestown Apple iPhone

12. Cell Phones Are Shrinking Circa 1992 Projected 2011

13.  Why go mobile? The benefits of a mobile site

14. Over 980 Million Global Mobile Web Users By 2011 200620072008200920102011 Mobile Internet Users337.3405.5489.6596.4757.1982.4 Mobile Search Ad Revenues*$6.8$63.1$221.3$580.3$1148.9$2361.5 Worldwide Mobile Internet Users and Mobile Search Advertising Revenues, 2006-2011 (millions) Note: *earned from sale of display or text listings alongside mobile search results Source: eMarketer, July 2007

15. what are the 3 most important things you take with you when you leave home in the morning? 1. Keys 2. Wallet / Purse 3. Cell Phone

16.  Wider Appeal  Maintain audience even while mobile  Largely undeveloped, still in infancy stage Key Benefits to Going Mobile

17. Mobile development tips & strategies

18. The Big Mobile Squeeze How do you fit this…

19. The Big Mobile Squeeze How do you fit this… In to that?

20. The Big Mobile Squeeze  Focus on most important content  Keep images to a minimum (header graphic, ads)  Keep pages small, less content per page  Create flawless code, mobile browsers aren’t as forgiving (XHTML compliant)  Understand mobile navigation and how it differs Most important tip: QUICK LOAD TIME!

21. "I would expect that mobile will start joining the internet in an interesting way. There's a huge opportunity to turn the kind of data the phone has into services.” -Tim O'Reilly Oct 18 th, 2007 In regards to the future of Web 2.0 Source: InformationWeek.com Conference Wrap-Up -- Where Is Web 2.0 Going?

22. Cell Phones Don’t Bite! And remember…

23.  Evaluate mobile-readiness › www.ready.mobi  Cell phone emulators › pukupi.com/tools/mimic › emulator.mtld.mobi/emulator.php › www.yospace.com/spe.html  Mobile Development Articles: › The Mobile Web Top 10 - pukupi.com/articles/top10 › Making Small Devices Look Great - dev.opera.com/articles/view/making-small- devices-look-great › Global Authoring Practices for the Mobile Web - www.passani.it/gap Resources

24. Brad Williams bradw@illiams.com Personal: bradw.illiams.com Blog: strangework.com Twitter: twitter.com/williamsba Contact