1. Proposal for
Corporate Consulting

2. This document is being submitted for the purposes of describing Franchise India’s qualifications. In order to describe its capabilities, Franchise India has disclosed certain proprietary and other sensitive information. In consideration of receiving the disclosures, we request the company to treat this document as confidential material. The information in this document and any oral presentations made by Franchise India contains trade secrets and confidential and proprietary information of Franchise India, the disclosure of which would provide substantial benefit to competitors. As a result, this proposal document should not be disclosed, used or duplicated-in whole or in part-for any purpose other than the company valuating Franchise India for the purpose of awarding a contractor assignment.
If an engagement is awarded to Franchise India, the right of the company to duplicate, use or disclose the information in this document will be to the extent authorized in the resulting formal agreement between Franchise India and the Company. If an engagement is not awarded to Franchise India, this document and any duplicate copy there of should be returned to Franchise India, or destroyed.

3. Conventional Businesses Export Houses...ARE SUFFERING????
Family Businesses
Industrial Houses
Conventional Businesses
Export Houses...ARE SUFFERING????

4. ...into Conventional Business
ARE YOU…
...into Family Business
...an Industrial House
...an Export House
...a HNIs
R&R
...an International Company
...into Conventional Business

6. What Franchise India can do for you?

7. ...in Starting a New Economy Businesses ...in International Licencing
...in Diversification
...Finding out International Group for Tie-ups (through Technology Partner, Master Franchise, JV Partner)
...in International Licencing
This is the Right Time to Grow your Business...as others have done so far !!

8. Success Stories: New Economy Business
In the modern world, the question of professionalization and professionals is one that almost every Indian family business has asked itself after reaching a pivot point in its life cycle. India’s fourth largest FMCG major “The Dabur Group” did. And importantly, answered it correctly. The Burman Family, which owns Dabur Ltd. (consumer goods company), has is a good example of a family company that segregated management from ownership. It has a separate Family Committee that provides the vision and direction, but the day-to-day management rests with the professionals. The family has a formal structure for communicating with management.
The objective of entrusting all the new businesses of Hindustan Unilever Limited (HLL) under one senior head was to incubate, nurture and grow each of these businesses to a level which can then be integrated into the mainstream businesses for greater synergy. This was the part of their strategic intent vis-a-vis HLL has now appropriately aligned these businesses. This integration is a continuation of their overall effort to simplify the organisational structure and to bring the scale and might of one HLL into the marketplace.
Success Stories: New Economy Business

9. Success Stories: Diversification
It was in the mid-1920s that Laxmanrao Kirloskar started manufacturing world class diesel engines for the first time in India. Sticking largely to engineering related products, it has grown over the next three generations. A majority of its revenue comes from its core businesses of castings and forgings, pumps, engines, electric motors, power equipment, and compressors. The Kirloskar Group is India's largest multi-product and diversified engineering group with sales exceeding $2.5 billion in FY12. The Kirloskar group operate in the specialised areas of  power, water, air and gas solutions, grey iron casting and metal processing. The company exports to over 70 countries over most of Africa, Southeast Asia and Europe.
Started in 1879 is a textile company by Nowrosjee Wadia, this diversified group has registered a turnover of Rs 13,772 crore in FY12. The Wadia group now consists of three independently listed companies on the Bombay Stock Exchange (BSE). These include Bombay Dyeing (The textile flagship of India); Bombay Realty (Handles the land management and development of Wadia Group land owning); Britannia Industries (A company that sells Britannia and Tiger brands of biscuit); and Go Air (A low cost airline operating from Mumbai).
Into the fourth generation, the Godrej group is over a century old, having started by Ardeshir Godrej to make locks. The three generations that built the group added several products to the portfolio. From locks in 1887, to soaps in 1918 and refrigerators in 1958, the group has steadily grown over the years. With 7 major companies with interests in real estate, FMCG, industrial engineering, appliances, furniture, security and agri care – to name a few – the turnover of Godrej Group crosses 3.3 billion dollars in FY12.
Success Stories: Diversification

10. Success Stories: International Group for Tie-ups
Bharti Enterprises is an Indian business conglomerate headquartered in New Delhi. It was founded in 1976 by Sunil Bharti Mittal and it operates in 20 countries across Asia and Africa. Bharti Enterprises owns various businesses spanning across telecommunications, retail, financial services and manufacturing. The company started with manufacturing bicycles before diversifying into various sectors. It entered into telecommunications industry in Bharti is present in various sectors with the largest revenue contribution coming from telecom industry.
Bharti Airtel Ltd. is the third largest mobile operator in the world, in terms of subscriber base, and has a presence in 20 countries. The company is India’s largest integrated telecom company in terms of customer base and offers mobile, fixed line, broadband, IPTV, DTH and enterprise services.
Bharti Enterprises tied-up with Walmart for opening a chain of retail stores all over India. The two companies, in August 2007, made a surprise statement that they have signed a wholesale cash-and-carry deal. The first Best Price Modern Wholesale opened in Amritsar in May 2009.
Bharti AXA is a joint venture between Bharti Enterprises and AXA, world leader in financial protection and wealth management. They offer a range of life insurance and wealth management products.
FieldFresh Foods is a joint venture between Bharti Enterprises and DMPL India Ltd. (a subsidiary of Del Monte Pacific Ltd.). The company offers fresh fruits & vegetables and processed foods & beverages in the domestic as well as international markets.
Success Stories: International Group for Tie-ups

11. Success Stories: International Licencing
Arvind Mills, the flagship company of the Lalbhai Group, is a producer of composite manufacturer of textiles. Its headquarters is in Ahmedabad. It manufactures a range of cotton shirting, denim, knits and bottom weights (Khakis) fabrics. It is India's largest denim manufacturer apart from being world’s fourth-largest producer and exporter of denim. In the early 1980s, the company brought denim into the domestic market, thus started the jeans revolution in India. Today it not only retails its own brands like Flying Machine, Newport and Excalibur but also licensed international brands like Arrow, Lee, Wrangler and Tommy Hilfiger, through its nationwide retail network. Arvind also runs a value retail chain, Megamart, which stocks company brands.
P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India. These include Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B, Head & Shoulders, Wella and Duracell. Superior product propositions and technological innovations have enabled P&G to achieve market leadership in a majority of categories it is present in. P&G operates under three entities in India - two listed entities “Procter & Gamble Hygiene and Health Care Limited” and ‘Gillette India Limited’, as well as one 100% subsidiary of the parent company in the U.S. called ‘Procter & Gamble Home Products’.
Success Stories: International Licencing

12. How we do it...

13. We follow a Four Phase stringent process to do this...
STAGE I:
Market Opportunity Assessment
STAGE II:
Identification, Evaluation & Recommendation
STAGE III: Partner Selection
STAGE IV: Deal Structuring
Market dynamics and trends
Industry growth rates (current) & 5-year estimates
Market Size Estimation
Need & Demand Analysis
Current Market Offerings & Formats
Market segmentation
Market Share of Leading players
Growth projection & Drivers of growth
Competition Mapping (Domestic & International), JVs
7Ps Analysis
In-depth analysis to identify the most lucrative and high growth sectors
Detailed analysis in order to find out the industry, category and brands suitable for the client
Recommendation of brands based on the financial aspirations, operational capability, asset etc. and creating synergize between them
Creating Value Proposition for all the stake holders
Risk-Reward Analysis
Sequencing meetings to clarify doubts; if any
Advice regarding the selection of Partners
Shortlisting Partners based on selection criteria
Due diligence
Business Plan & Investment Scorecard
Introduction with filtered companies (Partners) and aligning of meetings
Provide critical inputs in structuring of Deal with the Partners in Discussion
Get Involved in effective Negotiations representing the Interest of the Group
Bring benchmarks facts and figures in support of the Negotiation
Compliance & Legal Formalities
As your Corporate Consultant we would also...

14. How we do it... Makes you aware of all business issues involved…
Removes ambiguities…
Minimizes your risks…
Helps you make informed decisions …
Lead you to success!
How we do it...

15. Value-Added Services Confidentiality:
The information about the business model, operations, processes and other details would be kept confidential and won’t be shared with any of our clients.
Extra investigation and In-depth Analysis about the Brands & Sectors:
We would be helping the client in providing the information about current and past operations, their successes and failures of various brands based on the field research performed by Franchise India. This information would be real-time information, which might not be available on internet.
Value-Added Services

16. The Contract would be for a Period of 1 year
Franchise India would mobilize its engagement team to commence the assignment from the date of signing of the engagement letter. Throughout the course of the engagement, Franchise India shall be in close discussions with the client and keep them informed of the progress of the assignment work.
The Contract would be for a Period of 1 year

17. Engagement Fee for Corporate Consulting: INR 2,50,000* + taxes
Based on the scope of work, the consequent time that different team members would spend on the study and the seniority of team members involved and also keeping in mind our abiding interest to foster a long-term relationship with you, we propose the following fee structure.
Engagement Fee for Corporate Consulting: INR 2,50,000* + taxes
Success Fee: 3% of the Project Cost
*Note: All out of pocket expenses for the project team working on the project shall be borne by the client.

18. Post your feedback on the proposal shared  and your confirmation, we shall send you a copy of the agreement  & NDA.
Signing of Agreement.
Signing of NDA: Each member working on the project  shall sign  NDA and maintain confidentiality on all critical and important information shared with us for the purpose of the assignment.
Download Meeting with Key members / representatives from both the sides.
Way Forward

19. Franchise India has provided consulting, business development, marketing & recruitment expertise to the proprietors and key management of hundreds of organizations throughout India and internationally, with a focus on improving profitability, performance and accelerating growth. We believe our Client is well positioned to take advantage of their current momentum and realize true growth potential in Indian as well as in International Market, through the structure and support Franchise India can provide.
Conclusion

20. Franchise India: A Corporate Consulting Firm

21. The first company to introduce & develop franchising market in India
Completely focussed on Franchise Ecosystem for last 16 years
Serviced brands across sectors covering 5 Continents
A strong team of 700+ professionals with expertise in areas of Franchising
80,000 sq.ft of state-of-art office space across India
Direct presence in 16 major cities of India
The largest SME Media company in India
Why Franchise India !!

22. Privately held company with complete equity ownership with promoters
One of the top 10 Management Consulting companies in India
Largest B2B Exhibitor in India with shows being held over 80 cities in India
Largest Indian B2B Advertiser in leading English dailies
Largest network in service industry in India
95% of the total franchise fraternity refers to Franchise India before making a decision
Media Presence: Over 500 articles on franchise & retail in external media in last year alone
Our Strengths

23. Franchise India Ecosystem
Franchise India Holdings Limited (FIHL)
Franchise India Brands Limited (FIBL)
Francorp
Bradford License India
Indian Franchise Association (IFA)
Entrepreneur India
Marketing & Media division of Franchise India
Brokerage arm of Franchise India
Franchising Consulting division of Franchise India
India's first complete licensing solution provider
India’s premier Industry association representing the Franchise Sector
SME & Growth Consulting division of Franchise India
Franchise India is Asia’s largest integrated franchise solution company since 1999, and an absolute authority on franchising, licensing, retailing, real estate.

24. How can we help in each evolutionary stage?

25. Business Evaluation Matrix to recommend services
Raising the
external fund
Stages of exercises/ actions to be followed
Growth plan
Media plans & actions
Roll out strategy and franchisee marketing & Recruitment
Issues: Control & check measures
Range of services
Franchise offerings/
Review and recommendations
Plan initiation required
Facility proposition/ Offering analysis/
Format analysis
Feasibility& Market opportunity assessment
Business model development
Concept stage
Proof of concept
Franchising as expansion tool
Franchise Expansion
Capital raising

26. Range of Services Our complete range of services
Market Opportunity Assessment
Feasibility Analysis
Franchisee Search (Marketing & Recruitment)
Review and Recommendations Advisory
Business Plan Preparation
Range of Services
Franchisee Auditing
India Entry Strategy
Financial Modeling and Financial Analysis
Conceptualizing & Building up the Franchise Idea

27. Gaurav Marya - The Visionary Force behind Franchise India
With 16+ years of experience in Franchising, Gaurav is the visionary force behind the India’s largest integrated franchise and retail solution company Franchise India Holdings Limited. Gaurav is popularly dubbed as the “Father of Indian franchising” and has consulted 250+ large and small corporations in making informed decisions about their Business Growth. Over 60 major American brands have consulted Gaurav regarding their expansion plans in India.
Gaurav has vast experience in tactical planning, headquarters and field support systems, marketing and expansion strategies, crisis management, Raising Capital, litigation support, mergers and acquisitions and the strategic restructuring of franchise systems.  
Gaurav has authored three best seller books in Franchising - The Science of Reproducing Success, It takes two to tango & Take Charge! - in which he has culled his years of experience in franchising and growth consulting.
Gaurav Marya - The Visionary Force behind Franchise India

28. Our thought leadership initiatives in Franchising practice in India
First of its kinds; Discovery days organized in India
In all major metro’s and tier I cities
Approx 200 Discovery days until now and still growing strong!
Initiated as the exclusive convene for the leaders
Annual meet for the franchisors looking to expand in Indian markets
Knowledge seminars & conferences; a only franchisor meet in India.
30 knowledge seminars already organised
It’s the first book written by a Indian author on the nascent field of franchising
The book is in its 5th edition of printing
Launch of industry & research papers on issues faced by franchisors

29. Over 1200 Top Deals Executed in 2012-13
This is just a representative snapshot of over 1200 brands that Franchise India has worked with in
Nature of exact work carried out for any of the clients represented here can be referred through the link provide below.

30. Key Projects Executed

31. We have served leading corporations in their strategy development and execution
Essar began as a construction company in 1969 and diversified into manufacturing, services and retail.
Franchise India worked with Essar towards establishing dealership network in Indian Market for its retail operations.
Francorp assisted Wills Lifestyle (ITC’s Apparel Retail arm ) in charting out the franchise business model as well as standardize the existing business model (Multi model approach) through a Full Franchise Development Program.
Reliance Footprint has a countrywide network of exclusive Footprint showrooms in India.
Francorp as the strategic alliance partner of Reliance Footprint organised the Franchise meeting for getting the franchisees on board.
Francorp worked with Warner Bros. Indian Licence representative for “Tom & Jerry” brand.
Francorp conceptualised the licence business plan for Tom & Jerry brand and also found out licencee for upcoming Tom & Jerry Ice Cream Parlour / Café.
Häfele is a renowned distributor of furniture fittings, hardware and architectural ironmongery.
Francorp conducted 360° analysis and training along with Business motivation zonal workshop for its Franchise partners. Also reviewed the financials as part of the FDP program.
In India, over 500 companies consult us for their growth & expansion strategies

32. We have served leading corporations in their strategy development and execution
Francorp prepared a Gap Analysis Report based on Internal Capacity Assessment, conducted Training of Management on Benchmark practices and delivered a Performance Measurement Tool for franchisee network.
Mother Dairy engaged Francorp for their Fruits & vegetable retailing business referred as “Safal” to conduct audit for all the existing stores and create a turnaround strategy to improve the performance as well as sustainability of their stores.
Reliance Digital is an one stop shop with wide product portfolio of around 150 international and national brands.
Francorp conceptualised the franchising strategy and provided services towards acquiring pilot franchisee.
Francorp analysed the Business model & roll out plan for franchising format and acquired two pilot franchisee as part of testing the viability of the model. Also conducted Franchise Sales Training for the key management for the implementation of the franchise program.
Mom & Me stores from Mahindra Retail have been built around the unique needs of mothers to be, young mothers, infants and children up to the age of nine.
Francorp provided the consulting services towards Strategy and model development to Mom & Me.
In India, over 500 companies consult us for their growth & expansion strategies

33. Major Brands on Board
and many more…

34. Leaders ENGAGE us! Category Brand Serviced Benefits
Jewellery
Strategy and franchise network acquisition. Established 350 franchised stores
Electronics
Strategy & franchise network acquisition. 600 stores operational
Fruits & Vegetables
Strategy Audit and Turn-around Strategy for Nation-wide expansion
Apparel
Strategy and model development
Medicines/Chemist
Strategy development and franchise network acquisition
Groceries & Convenience Store Format
Strategy Audit & franchise network acquisition
Car Care
Strategy and franchise network acquisition

35. Clientele List Abc Montessori City Look Future Group KFC
Morellato – Italy
Re Feel Cartridge
Tech Kidz
Adidas
Clara International
Floral Hut
Khadims
Motilal Oswal
Realtech Developers
The Apollo Clinic
Air Hostess Academy
Coffee Day Express
Gitanjali Lifestyle
Kidzee
Mr. Orange
Rebi
The Corner Book Store
Ansal Api
Coffee Republic
GKB Opticals
Killer
Music World
Reisswolf
The Home Store
Apollo Health And Lifestyle
Cookie Man
Gloria Jeans Coffee
Koutons
Mustang Jeans
Reliance
The Loot
Arch
Crestcom
Gold Souk
Kshitij
My Dollar Store
Reynolds
The Medicine Shoppe
Archies
CTC
Gordan max
Kwality Walls (HLL)
Nerolac Paints
Rosebys
The Mobile Store
Asmi
Cup & Cino
Greggio Argento
Kwik Kopy
Nescafe
Safe Express
The Taco Marker
At Home
Cygnus Jewellery
Habibs
Lacoste
New Zealand Natural
Sangini
Tikka Express
Ayush Therapy Center
D’damas
Hakoba Lifestyle
Voltz Distribution
Next
Santa Barbara Polo
Timex
Bang And Olufsen
Debonairs Pizza
HCL
Lee Cooper
NIIT
SAP
Titan
Barista
Diamond Hut
HDFC Bank
Levis
Nilgiris
Satya Paul
Travel Port
Barnie’s Coffee
DLF
Health & Glow
Live-in
Nilkamal Enterprise
SBI Bank
TVS
Baskin Robins
Dominos Pizza HP
LJ Hooker
Nina Ricci Watches
Seashell
Unitech
Bath Concepts
Dosa Plaza
HSBC
LKP Shares
Nirmal Lifestyle
Shadi Point
United Colors Of Benetton
Bausch And Lomb
Dulce Café
Hughes Escorts
Lotus Herbals
NIS Sparta
Shanghai Post
US Dollar Store
Beningans
Education One
Hushes Net
Lovable
Numero Uno
Shoe Tree
Vadilal
Bharat Students
Educomp
ICICI Bank
M2K
Odyseey
Sia Art Jewellery
Vapiano
Bikanervala
Emaar MGF
IIFT
Ma Foi
Omaxe
Sify i way
Veta
Body Spa International
Era
Impuls
Madura Garments
Oracle
SONY
Via
BPTP
Essar Telecom Retail
IMS learning
Magppie
Osim International
Spa Zieta
Videocon
Candico
ETP
Inorbit Mall
Manipal U
Pantaloons
Spykar Jeans
VLCC
Cartridge Café
Eureka Forbes
ITZ Cashcard
Maples
Papa Johns Pizza
Stained Glass Overlay
Welhome
Castrol
Euro Kids
J K Industries
Mariella Burani
Parasvanath Developers
Sign*A*Rama
Westwood
Catridge World
Excalibur
J K Tyres
Mary Brown
Pinnacle Kids
Subway
Woodland
Ceat
Feather Lite
JetKing
Masala country
Pizza Corner
Suncity
Chabra 555
Ferns N Petals
Juice Zone
Max
Pizza Hut
Tally
Change
Fitness One
Just Cavalli
Mic & Mac
Protocol
Tanclean
Chocolate Graphics
Food Factory
Just Cuts
Microsoft
Provogue
Taraash
Cholayil Sanjeevanam
Forever 18
Kent RO Systems
Mobicare
Quantum
TATA Steel

36. Thank You
Franchise India Brands Ltd., F-89/11, Okhla Phase - 1, New Delhi –
Tel: | Fax: I Website: