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TEMPLATE Local sales information for MRN’s radio partners. Please feel free to edit this presentation according to the guidelines on page 11.

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Presentation on theme: "TEMPLATE Local sales information for MRN’s radio partners. Please feel free to edit this presentation according to the guidelines on page 11."— Presentation transcript:

1 TEMPLATE Local sales information for MRN’s radio partners. Please feel free to edit this presentation according to the guidelines on page 11.

2 WHO LISTENS Arbitron Motor Racing Network Custom Diary & PPM data, 2011 race season 3-1-2012 On average, our broadcast skews male and also attracts a large percentage of female listeners for consumer product advertisers. 54% of MRN’s listeners are in the 18-54 demographic with a higher than average household income.

3 WHO LISTENS 138% more likely to have attended an auto show in the last 12 months 29% more likely to own stock 35% more likely to have visited a fast-food or drive-in restaurant 13 or more times in the last 30 days 11% more likely to have spent $30,000 or more on a current owned or leased vehicle 19% more likely to have visited a family restaurant or steakhouse six or more times in the last 30 days 96% more likely to have participated in billiards or pool over the last 12 months 19% more likely to have investments totaling $100,000 or more 27% more likely to have attended bars/nightclubs over the last 12 months 28% more likely to have a 401(k) 17% more likely to have money market funds 100% more likely to have participated in a fantasy sports league in the last 12 months Compared to the general population, NASCAR/Auto Racing radio listeners are: GfK MRI, Doublebase 2012

4 NASCAR fans are loyal to begin with, but NASCAR fans who listen to radio are the most loyal in the sport. StatementsRadio Listeners Non-Radio Listeners Index I’m very familiar with companies that sponsor NASCAR and its drivers.74%61%121 During tough economic times I will continue to support NASCAR sponsors more than other brands because of the commitment they show to the sport. 63%42%150 I support NASCAR sponsors more than I support sponsors of other sports. 62%36%172 I feel loyal to NASCAR sponsors and purchase their products/services because of their involvement with the sport. 59%38%155 I always buy products or services from companies that sponsor NASCAR. 53%35%151 I always participate in NASCAR sponsors’ promotions such as sweepstakes, coupons, and mail-to-win, etc. 52%30%173 Ipsos, 2009 NASCAR Brand Tracker. Question: Below is a series of statements people have made about NASCAR and its sponsors. For each statement please indicate whether you agree or disagree, moderately, or strongly. WHO LISTENS Fans who keep up with NASCAR on radio:

5 WHEN THEY LISTEN An analysis of a full day of listening on our radio partners shows listening peaks during the race broadcast. Arbitron Motor Racing Network Custom Diary & PPM data, 2011 race season 3-1-2012 Data represents quarter-hours of listening to all East Coast Motor Racing Network stations by Arbitron PPM panelists on Sunday 10-23- 2011 when there was a race broadcast versus quarter-hours of listening to the same stations on a Sunday without a race, 5-1- 2011, in East Coast PPM markets.

6 WHY THEY’RE DIFFERENT NASCAR fans are the most brand-loyal fans in sports. Fan loyalty to sponsors and their propensity to switch to brands that invest in and share the passion of their sport is three times greater than non-fans. 1 out of 3 NASCAR fans overall and nearly half of avid fans, listen to the radio for NASCAR content. Race attendees and radio listeners are NASCAR’s most passionate fans. They are twice as loyal to existing sponsors and twice as likely to try or switch brands than the average NASCAR fan. Ipsos, 2009, NASCAR Brand Tracker

7 TRACK ATTENDEES ProductAttendeeU.S.Index Video Game System48%37%128 Smartphone30%24%126 Energy Saving Appliance40%34%117 Digital Camera73%64%114 HDTV76%67%113 High Tech Toys ProductAttendeeU.S.Index Motorcycle15%6%250 Recreational Vehicle8%3%243 Powerboat8%4%202 Personal Watercraft5%3%167 ATV7%6%130 Bigger Toys ProductAttendeeU.S.Index Brake Repair15%8%173 Tune-up / Spark plugs10%6%169 Car Battery16%10%165 Oil filter / Oil change22%15%152 Anti-freeze / Coolant11%9%126 Do-It-Your-Selfers Scarborough USA + 2011 Multi-Market, Release 1 PetsAttendeeU.S.Index Dog54%42%129 Cat28%26%105 Other Pet14%12%126 Pets

8 WHO SUPPORTS NASCAR SPONSOR INFO NASCAR Official Partners 3M Bank of America Camping World Canadian Tire Chevrolet Coca-Cola Coors Light Craftsman Tools DIRECTV Dodge DuPont Exide Featherlite Coaches Featherlite Trailers Ford Freescale Freightliner Gillette Goodyear Growth Energy Head & Shoulders Mars McLaren Electronics Systems There are no sponsor restrictions during an MRN broadcast. MRN Sponsors Aaron’s AARP American Ethanol Anheuser-Busch Auto Zone Boston Beer CarFax CarQuest Coca-Cola Constant Contact Discovery Networks DXL Exxon Mobil Ford Gatorade Geico Insurance Identity Guard Kroger Living Essentials Lowe’s Lumber Liquidators Mobil 1 Nabisco National Corn Growers Assoc. Nationwide Insurance Office Depot Old Spice O'Reilly's Safety-Kleen Sprint Sunoco Toyota Unilever UPS USG Visa K&N Whelen Engineering, Inc. NAPA Auto Parts NHTSA O’Reilly Auto Parts Outback Steakhouse Perio/Barbasol Progressive Insurance Quicken Loans Red Wing Service Master Shell Quaker State Sprint Sunoco Toyota Valvoline Wal-Mart Wolverine/Cat Wrangler Wright Brand Bacon Wyndham Worldwide

9 OPPORTUNITIES LIVE EVENTS NASCAR Sprint Cup Series The most popular form of motorsports in the United States, MRN provides coverage of 26 events from the famous Daytona International Speedway to the season-ending finale at Homestead-Miami Speedway in South Florida. NASCAR Nationwide Series Young, up-and-coming drivers gain experience racing against NASCAR Sprint Cup Series drivers on the same speedways, and in the same cars. This series provides some of the most exciting competitions anywhere. NASCAR Camping World Truck Series This series has established its reputation with hard-charging, rough and exciting action featuring full-size trucks, NASCAR specifications, and young, enthusiastic drivers.

10 NASCAR LIVE Devoted exclusively to NASCAR and hosted by Eli Gold, this one hour talk show allows listeners an opportunity to call in and talk directly to the stars of NASCAR. NASCAR TODAY & NASCAR TODAY Midday Two minute daily newscasts are hosted by Woody Cain and Kyle Rickey featuring the latest information from NASCAR including race results, driver interviews, and breaking news. NASCAR U.S.A. An exciting country music and NASCAR racing program, NASCAR U.S.A., “America’s Tailgate Party,” features hot country music, news, and driver and artist features. Relevant content is brought to listeners from each week’s NASCAR venue. Monday Morning Race Refresher Two minute recap every Monday during the NASCAR Sprint Cup Series season gives highlights of the weekend’s events with driver audio and insight from the winning teams. Morning Driver Prep Service A seasonal prep service offers listeners pre- and post-race information, race results, point standings, track and driver history, and trivia. OPPORTUNITIES SHORT SUPPORT PROGRAMS Ned Jarrett’s “World of Racing” A two-and-a-half minute daily commentary, “World of Racing” is hosted by MRN anchor Joe Moore. Airing Monday-Friday, 52 weeks, this is the program’s 35 th year in production.

11 TEMPLATE STATION INFORMATION Place your station and rate card information here. MRN wants to make your sales success as easy as possible. Please feel free to edit this presentation to suit your local sales needs. We ask that you credit sources appropriately and where needed. If you have any questions please contact Radio Partnerships at (704) 262-6712.


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