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LISTENER PROFILE PROGRAMMING WHO WE ARE OPPORTUNITIES PARTNERS This presentation is a template for your sales team to help them educate your prospective.

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Presentation on theme: "LISTENER PROFILE PROGRAMMING WHO WE ARE OPPORTUNITIES PARTNERS This presentation is a template for your sales team to help them educate your prospective."— Presentation transcript:

1 LISTENER PROFILE PROGRAMMING WHO WE ARE OPPORTUNITIES PARTNERS This presentation is a template for your sales team to help them educate your prospective buyers on the highly targeted and loyal NASCAR listener. Please feel free to edit and customize this presentation to suit your needs, we simply ask that you credit sources appropriately. If you have any questions please contact J.J. Roper, Manager, Radio Partnerships – Sales at (704)

2 < $50,000 39%44% $50,000 - $74,999 21%19% $75,000 - $99,999 12%13% $100,000 - $149,999 16%13% $150, % Single (Never Married) 27% Married 61%54% Other 12%19% Arbitron Motor Racing Network Custom Diary & PPM data, 2012 race season August, 2013 Source: NASCAR Fan Engagement Tracker (commissioned by NASCAR and conducted by Toluna, 2013) Source: Experian-Simmons-OneView–Summer 2011 NCSAdult Survey 12-month, NASCAR Listeners -Listened to NASCAR past 12 months 1 in 3 NASCAR fans follow NASCAR on radio WHO LISTENER PROFILE PROGRAMMING WHO WE ARE PROMOTIONS SALES SUPPORT PARTNERS DIGITAL PROGRAMMING WHO WE ARE OPPORTUNITIES PARTNERS LISTENER PROFILE LISTENS 79 % of NASCAR listeners are more than likely to support NASCAR sponsors more than sponsors of other sports

3 GfK MRI, Doublebase LISTENER PROFILE PROGRAMMING WHO WE ARE PROMOTIONS SALES SUPPORT PARTNERS DIGITAL LISTENER BEHAVIOR Radio Listeners vs. General Population NASCAR/Auto Racing radio listeners are 29% more likely than the general population to own stock, 28% more likely to have a 401(k), 19% more likely to have investments totaling $100,000 or more, and 17% more likely to have money market funds PROGRAMMING WHO WE ARE OPPORTUNITIES PARTNERS LISTENER PROFILE NASCAR/Auto Racing Radio Listeners are: 35 % more likely to have visited a fast food or drive-in restaurant 13 or more times in the last 30 days 19 % more likely to have visited a family restaurant or steakhouse six or more times in the last 30 days 138% more likely to have attended an auto show in the last 12 months 11 % more likely to have spent $30,000 or more on a current owned or leased vehicle 96 % more likely to have participated in billiards or pool over the last 12 months 27% more likely to have attended bars/nightclubs over the last 12 months 100% more likely to have participated in a fantasy sports league in the last 12 months 29% more likely to own stock 19% more likely to have investments totaling $100,000 or more 28% more likely to have a 401(k) 17% more likely to have money market funds

4 PROGRAMMING WHO WE ARE OPPORTUNITIES PARTNERS LISTENER PROFILE Toluna, NASCAR Fan Engagement Tracker – 2013—Question: Please indicate how much you agree or disagree with each of the following statements. PROGRAMMING WHO WE ARE OPPORTUNITIES LISTENER LOYALTY Attitudes/Behaviors Related to NASCAR Sponsors Radio Listeners vs. Non-Listeners NASCAR listeners are 2X as likely as non-listening NASCAR Fans to support NASCAR sponsors more than ever before, participate in NASCAR’s sponsor promotions and buy products and services from companies that sponsor NASCAR 60% more likely to support long-term sponsors of NASCAR 71% more likely to talk positively about brands that are sponsors in NASCAR 72 % more likely to purchase products or services that are using the tagline “Official Sponsor of NASCAR” in its advertising 88% more likely, during tough economic times, to continue to support NASCAR sponsors more than other brands because of the commitment they show to the sport 79% more likely to support NASCAR sponsors more than sponsors of other sports 107% more likely to support NASCAR sponsors now more than ever before 100% more likely to always participate in NASCAR sponsors’ promotions, such as sweepstakes, coupons, mail-win, etc. 100% more likely to always buy products or services from companies that sponsor NASCAR NASCAR Radio Listeners are: LISTENER PROFILE PARTNERS

5 PROGRAMMING WHO WE ARE OPPORTUNITIES PARTNERS LISTENER PROFILE Scarborough USA Multi-Market, Release 1 WHO WE ARE TRACK ATTENDEES Track Attendees vs. General Population NASCAR fans who attend 1 or more events each year are 29% more likely than the general population to own a pet, 26% more likely to own a smartphone, and 150% more likely to own a motorcycle 143% more likely to own a recreational vehicle 29% more likely to own a Smartphone 52 % more likely to change their own oil and oil filters 102 % more likely to own a powerboat 29 % more likely to own a dog 73 % more likely to perform their own brake repair 150 % more likely to own a motorcycle 69% more likely to perform their own tune-ups 67% more likely to own a personal watercraft 30% more likely to own an ATV 65% more likely to replace their own car battery NASCAR Track Attendees are:

6 Identity Guard Interstate Batteries Jimmy John's Kroger Lumber Liquidators Merck MillerCoors O'Reilly Auto Parts Outback Steakhouse Progressive Insurance REI Sports Authority Sprint STP Sunoco The Dannon Company TRUEcar Toyota Valvoline Vanda Walmart Wrangler Wyndham SPONSOR INFORMATION LISTENER PROFILE WHO WE ARE PROMOTIONS SALES SUPPORT 5 hour ENERGY Advance Auto Parts American Ethanol Anheuser-Busch Auto Zone Boston Beer Carfax CARQUEST Coca-Cola Exxon Mobil Fleetmatics Farmers Insurance. Ferguson Florida Dept. of Agriculture Flowmaster Ford Motor Company Gatorade GEICO Georgia Boot GlaxoSmithKline Hollywood Casino Honda Husqvarna MRN PARTNERS NASCAR Technical Institute/UTI Nationwide Insurance National Corn Growers Assoc. New Holland Prevost Safety-Kleen Sherwin Williams SiriusXM Radio Sprint Sunoco Toyota UPS Visa Whelen Engineering, Inc. XFINITY 3M 5.11 Tactical Bank of America Camping World Canadian Tire Chevrolet Coca-Cola Coors Light DRIVE4COPD Exide Batteries FDP Friction Science Featherlite Trailers Ford Motor Company Freescale Freightliner Goodyear Growth Energy Hewlett-Packard Janssen K&N Filters M&M’s McLaren Electronics Systems Mobil 1 Nabisco NASCAR OFFICIAL PARTNERS PARTNERS PROGRAMMING WHO WE ARE OPPORTUNITIES LISTENER PROFILE PARTNERS

7 LIVE BROADCASTS LISTENER PROFILE WHO WE ARE PROMOTIONS SALES SUPPORT DIGITAL Opportunities within Live Event Broadcasts From the famous DAYTONA 500 to the season finale during Ford Championship Weekend at Homestead-Miami Speedway, MRN provides live flag-to-flag coverage of the NASCAR Sprint Cup Series, NASCAR Xfinity Series and NASCAR Camping World Truck Series. PROGRAMMING NASCAR Sprint Cup Series (26 Events) The most popular form of motorsports in the United States, MRN provides coverage of 26 events from the famous Daytona International Speedway to the season-ending finale at Homestead-Miami Speedway in South Florida. NASCAR XFINITY Series (21 Events) Young, up-and-coming drivers gain experience racing against NASCAR Sprint Cup Series drivers on the same speedways, and in the same cars. This series provides some of the most exciting competitions anywhere. NASCAR Camping World Truck Series (22 Events) This series has established its reputation with hard-charging, rough and exciting action featuring full-size trucks, NASCAR specifications, and young, enthusiastic drivers. WHO WE ARE OPPORTUNITIES LISTENER PROFILE PROGRAMMING PARTNERS

8 NASCAR ESSENTIAL PROGRAMS LISTENER PROFILE WHO WE ARE PROMOTIONS SALES SUPPORT PARTNERS DIGITAL PROGRAMMING NASCAR LIVE Devoted exclusively to NASCAR and hosted by Eli Gold, this one hour talk show, Tuesday nights at 7:00 PM, allows listeners an opportunity to call in and talk directly to the stars of NASCAR (52 weeks) MRN 360 Hosted by MRN’s Steve Post, MRN 360 is a fast-paced, magazine style show that covers the sport of NASCAR. The show airs on Wednesday evenings at 7:00 PM and is designed to take the race fans beyond the racetrack and into the personal lives of NASCAR superstars (52 weeks) NASCAR TODAY & NASCAR TODAY MIDDAY Two minute daily newscasts in midday and afternoon drive are hosted by Woody Cain and Kyle Rickey featuring the latest information from NASCAR including race results, driver interviews, and breaking news (52 weeks) NASCAR U.S.A. An exciting two hour country music and NASCAR program, also known as “America’s Tailgate Party,” features hot country music, news, and driver and artist features. Content is brought to listeners from host Rob Tanner at each week’s NASCAR venue (52 weeks) NED JARRETT’S WORLD OF RACING A two-and-a-half minute daily commentary, Ned Jarrett’s “World of Racing” is hosted by MRN anchor Joe Moore. NASCAR’s news makers offer their unique opinions about issues in motorsports (52 weeks) MONDAY MORNING RACE REFRESHER Two minute recap every Monday during the NASCAR Sprint Cup Series season that gives highlights of the weekend’s events with driver audio and insight from the winning teams (seasonal) MORNING DRIVER This morning drive prep service offers listeners pre- and post-race information, race results, point standings, track and driver history, and trivia (seasonal) PROGRAMMING WHO WE ARE OPPORTUNITIES LISTENER PROFILE WHO WE ARE OPPORTUNITIES LISTENER PROFILE PROGRAMMING PARTNERS

9 LISTENER PROFILE PROGRAMMING PROMOTIONS SALES SUPPORT PARTNERS RADIO MRN DRIVE CONCORD, NC (704) Broadcasting to fans across southern North Carolina, Radio presents NASCAR racing. Another season full of exciting live coverage of NASCAR Sprint Cup Series races. The season begins in February with the DAYTONA 500 and continues through to The Chase for the NASCAR Sprint Cup culminating in November. Radio will also broadcast NASCAR LIVE every Tuesday evening. Our daily reports include NASCAR TODAY, a two (2) minute racing update. Join Radio and MRN to make your business part of America’s favorite sport! RADIO is teaming up with Motor Racing Network to be your EXCLUSIVE SOURCE for NASCAR racing for the 15 th year! Four (4) – thirty second (:30) commercials in each race broadcast 70 – thirty second (:30) commercials each month to air 6am – Midnight 70 – thirty second (:30) commercials each month to air Midnight – 6am Numerous sixty second (:60) promotional commercials each month YOUR MONTHLY INVESTMENT: $1000 (billed February – December) NASCAR SPONSORSHIP PACKAGE FEATURES: PROGRAMMING WHO WE ARE OPPORTUNITIES LISTENER PROFILE OPPORTUNITIES PARTNERS RADIO IS THE ONLY STATION IN CABARRUS AND ROWAN COUNTIES BRINGING NASCAR RACING TO FANS IN SOUTHERN NORTH CAROLINA SAMPLE

10 LISTENER PROFILE PROGRAMMING PROMOTIONS SALES SUPPORT PARTNERS RADIO MRN DRIVE CONCORD, NC (704) Broadcasting to fans across southern North Carolina, Radio presents NASCAR racing. Another season full of exciting live coverage of NASCAR Sprint Cup Series races. The season begins in February with the DAYTONA 500 and continues through to The Chase for the NASCAR Sprint Cup culminating in November. Radio will also broadcast NASCAR LIVE every Tuesday evening. Our daily reports include NASCAR TODAY, a two (2) minute racing update. Join Radio and MRN to make your business part of America’s favorite sport! RADIO is teaming up with Motor Racing Network to be your EXCLUSIVE SOURCE for NASCAR racing for the 15 th year! Sponsor and hour of racing coverage with six (6) – ten second (:10) commercials in one hour of each race broadcast 50 – thirty second (:30) commercials each month to air 6am – Midnight 50 – thirty second (:30) commercials each month to air Midnight – 6am Numerous sixty second (:60) promotional commercials each month YOUR MONTHLY INVESTMENT: $800 (billed February – December) NASCAR SPONSORSHIP PACKAGE FEATURES: PROGRAMMING WHO WE ARE OPPORTUNITIES LISTENER PROFILE OPPORTUNITIES PARTNERS RADIO IS THE ONLY STATION IN CABARRUS AND ROWAN COUNTIES BRINGING NASCAR RACING TO FANS IN SOUTHERN NORTH CAROLINA SAMPLE

11 LISTENER PROFILE PROGRAMMING PROMOTIONS SALES SUPPORT PARTNERS RADIO MRN DRIVE CONCORD, NC (704) Broadcasting to fans across southern North Carolina, Radio presents NASCAR racing. Another season full of exciting live coverage of NASCAR Sprint Cup Series races. The season begins in February with the DAYTONA 500 and continues through to The Chase for the NASCAR Sprint Cup culminating in November. Radio will also broadcast NASCAR LIVE every Tuesday evening. Our daily reports include NASCAR TODAY, a two (2) minute racing update. Join Radio and MRN to make your business part of America’s favorite sport! RADIO is teaming up with Motor Racing Network to be your EXCLUSIVE SOURCE for NASCAR racing for the 15 th year! Two (2) – thirty second (:30) commercials in each race broadcast 30 – thirty second (:30) commercials each month to air 6am – Midnight 30 – thirty second (:30) commercials each month to air Midnight – 6am Numerous sixty second (:60) promotional commercials each month YOUR MONTHLY INVESTMENT: $600 (billed February – December) NASCAR SPONSORSHIP PACKAGE FEATURES: PROGRAMMING WHO WE ARE OPPORTUNITIES LISTENER PROFILE OPPORTUNITIES PARTNERS RADIO IS THE ONLY STATION IN CABARRUS AND ROWAN COUNTIES BRINGING NASCAR RACING TO FANS IN SOUTHERN NORTH CAROLINA SAMPLE


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