1. APC Partners - Virtualization
Foundational BUSINESS OVERVIEW Rev 2

2. The global specialist in energy management
Schneider Electric
The global specialist in energy management
$20 billion sales in 2010
110,000 people in more than 100 countries
200+ factories around the world
R&D centers in 25 countries
4 core businesses:
5% of sales devoted to R&D
POWER
Generation and distribution IT
Physical infrastructure for
IT Rooms of all sizes
BUILDINGS
Automation, HVAC, security
INDUSTRY
Industrial and factory automation
Foundational BUSINESS OVERVIEW Rev 1
Business Overview 25 | Rev 1

3. Unsurpassed brand recognition
THE leading manufacturer of Critical Power and Cooling for over 30 years
Unsurpassed brand recognition
History of innovation in IT infrastructure space
Hundreds of Research and Development experts dedicated to bringing the next great technology on-line
Over 10,000 IT channel partners world wide make up our virtual sales force
Legendary Reliability
Dedicated to resolving your problems in:
Server Rooms
Network Closets
Branch Office
Data Center Environments
Home/Home Office

4. 1 + 1 = 3
Schneider Electric datacenters and APC ROBO (remote office/branch office) environments can leverage one another, since we know they are often times connected.
Small IT systems often grow into data centers
Small IT partners grow into datacenter partners
Can be hundreds of smaller environments connected to the data center.
Fundamental architecture is very similar in both places.
We know that customers grow, and providing seamless solutions, no matter their needs, will help the channel partner remain the trusted advisor for future IT needs.

5. The opportunities are endless
43 times for Small Space to Data Center ratio
2x more Small Space to Data Center Square Footage
Every one of these spaces is a solution opportunity

6. Future of the Workplace
Application Availability
Users see applications, but they experience the physical environment
Mobility
Increasingly intelligent and capable of accessing the network from more places.
Voice and Video
Voice and Video on networks projected to quadruple by The physical environment has to scale to meet this demand. Unified Communications
Green
Provide intelligent energy management
Security
And this changes the game for IT. The needs of the business are moving towards virtualization, including VDI so there needs to be physical security monitoring for edge/idf/mdf to enable availability and positive customer experience

7. IT managers are struggling to do more with less space, money and time.
Changes in IT deployment methods
Increasing availability expectations from users
Growing/changing business IT needs
Lack of budget/ funding
Unventilated spaces
Lack of dedicated spaces for IT
Lack of onsite resources
corporate IT initiatives
APC can help solve these problems TODAY.
Business Overview 25 | Rev 1
Foundational BUSINESS OVERVIEW Rev 1

8. Our story…
APC is the backbone of small IT infrastructure and offers the most manageable and most adaptable solutions, while at the same time keeping them simple to configure, order and install.

9. Virtualization and physical infrastructure – new partners
Foundational BUSINESS OVERVIEW Rev 2

10. Virtual machine management and physical infrastructure management…
… are now talking to each other
Virtual machine management
Physical infrastructure management 10

11. What’s the problem? ?
Which VMs are on a host server with compromised physical health?
Power
Cooling
Where should I move a VM, or add a new one?
What is the best “healthy” host server?
How do I find this place?
How do my VMs migrate?
When a physical event occurs, who/what will move the VMs?
Is this an automated or a manual process?
Effect on business process?
In a physical event, what business process(es) could be impacted?

12. Virtualization – efficient and simple
TRADITIONAL PHYSICAL SERVERS
VIRTUALIZED SERVER
VIRTUALIZATION PLATFORM A server “simulator”
Processor
Memory
Storage

13. Virtualization – efficient and simple
TRADITIONAL PHYSICAL SERVERS
VIRTUALIZED SERVER
Virtual machine
(VM)
Virtual machine
(VM)
App
App
App
App
Operating system
Operating system
VIRTUALIZATION PLATFORM A server “simulator”
Processor
Memory
Storage

14. Quick review – Why virtualize?
CPU efficiency
Traditional server utilization rate: ~10-15% (usually higher for storage) Virtualized server utilization rate: Up to 80% VMs can be turned off when not needed
Server consolidation
Fewer servers to buy/install/maintain
Floor footprint
Reduced floor space because fewer servers needed
Disaster recovery
Virtualized servers can be easily mirrored in case of trouble with their physical host server
Labor cost
Easier hardware provisioning and maintenance
Fast server deployment No need to purchase and deploy new physical servers, which can take weeks

15. Analysts are reporting the trend…
IDC Presentation, "The Changing IT Landscape: Virtualization, Cloud Computing and New Datacenter Requirements," Michelle Bailey, 2010

16. Virtualization and automation tools are among the top 5 efficiency strategies …

17. IDC Presentation, "The Changing IT Landscape: Virtualization, Cloud Computing and New Datacenter Requirements," Michelle Bailey, 2010

18. VMs migrate to a more productive “work space”...
Virtual machine manager
The “big two” VM managers are ...
If a VM needs more PROCESSOR, MEMORY, or STORAGE, it migrates to a physical server with available resources
PHYSICAL SERVER WITH MORE RESOURCES
PHYSICAL SERVER
Virtual machine including its operating system and running applications
Virtualization platform
Virtualization platform
Memory
Storage
Memory
Storage
Processor
Processor

19. ... to maximize computing throughput
Virtualization is part of a general move toward optimizing the ultimate data center efficiency metric: COMPUTING PER WATT
Virtualized servers
VMs move around as their computing demands vary, to optimize use of physical server resources

20. But equally important…
POWER
VMs must not only be PRODUCTIVE ...
... they must also be physically HEALTHY
COOLING
VMs depend critically on the POWER and COOLING that keeps their host server healthy

21. Why move a VM? Reasons on both sides...OR
Not enough COMPUTE resources...
There is physical DANGER ...
The virtual machine manager
Operations
watches this side
watches this side
Power
Cooling
Power outage – on battery, low battery
Cooling trouble – failure of a cooling device
Loss of redundancy in power or cooling
Not enough PROCESSOR
Not enough MEMORY
Not enough STORAGE
Power
Cooling

22. What if VMs could know when to migrate away from an unhealthy server?
POWER
COOLING X

23. Virtual machine manager
Now they can !
COMPUTE management and PHYSICAL management are talking…
COMPUTE management
PHYSICAL management
Virtual machine manager
Operations
Trouble !
OK, taking action!
Keeping watch on power and cooling
Moving VMs for best productivity

24. OK, moving VMs out of rack 15 – TO WHERE?
The new conversation
POWER ALERT at rack 15 !
OK, moving VMs out of rack 15 – TO WHERE?
Virtual machine manager
Operations
Rack 12 looks good
Done !
Rack 12
Rack 15

25. Virtual machine manager
New teamwork
HOW to move…
WHERE to move…
Virtual machine manager
Operations
I KNOW ...
I KNOW conditions are...
How to move VMs
How to find computing capacity in the healthy racks you tell me about
Bad at THIS rack
Good over at THOSE racks

26. Getting started: A human configures the system
Operations
Virtual machine map
Power/cooling map
VM IDENTIFICATION for each VM
VM GROUPS with similar physical requirements (criticality, redundancy)
ALERT PROFILE for each group
LAYOUT of room and racks
POWER TRAIN from UPS to rack
LOCATION and TYPE of power/cooling devices
Rack location
Business process running on it
Owner

27. The power/cooling “map”
Location of racks and power/cooling equipment
From this map and airflow modeling, Operations can calculate which racks will be affected by a power/cooling event

28. Alert profile Specified for each user-defined VM “group”
Specifies thresholds and conditions that should trigger an alert for the group
Examples:
Cooling system failure
Power approaching overload
Low battery
Power/cooling redundancy compromised
Each profile can be tailored to comply with the organization’s policies for incident management

29. The result: Automated vigilance
Virtual machine manager
Operations
I know the POWER/COOLING landscape
I know where my VMs are
... and I will tell you when there is danger to your VMs and where it is safe to move them
... and I will move them to a safe rack when you tell me there is trouble

30. A bridge between VMs and their physical infrastructure
InfrastruXure Operations
Operations
Physical infrastructure
Virtual machines (VMs)
Power
Cooling
Redundancy
Physical server
Virtual machines (VMs)
UPS A
UPS B

31. An “incident” looks like this ...
Impacted Host
This host is impacted by a failure in the physical infrastructure. InfrastruXure Operations has detected that this host is in a critical state and is no longer suitable for hosting virtual machines.
This monitor tracks the impact of the physical infrastructure such as power supply and cooling. The host is currently impacted by a physical incident.
Cause and resolution
This host relies on physical infrastructure which is currently in a critical state.
To ensure that the virtual machines running on this host remain available, PRO will migrate them to a healthy host.

32. InfrastruXure Operations
Anatomy of an incident
InfrastruXure Operations
Operations 1
UPS on battery
UPS A
UPS B

33. InfrastruXure Operations
Anatomy of an incident
InfrastruXure Operations
Operations
Central 2
Central sees the problem
Monitoring software
UPS A
UPS B

34. InfrastruXure Operations
Anatomy of an incident
InfrastruXure Operations
Operations 3
Central notifies Operations
Central
Monitoring software
UPS A
UPS B

35. InfrastruXure Operations
Anatomy of an incident
InfrastruXure Operations
Operations 4
Operations tells the VM manager which VMs are affected
Central
Monitoring software
UPS A
UPS B

36. InfrastruXure Operations
Anatomy of an incident
InfrastruXure Operations
Operations
Central
Monitoring software 5
The VM manager moves the affected VMs to a healthy rack
UPS A
UPS B

37. Behind the scenes: How do they talk to each other?
Virtual machine manager
Operations
Web services API
A networked meeting place to exchange data in a non-proprietary “open” format

38. How does it collect real-time data?
Behind the scenes:
How does it collect real-time data?
Virtualized servers
Physical infrastructure
Your VM manager
2008
Operations
System Center VMM is version 2008
running on …
The
Central
“appliance”
Aggregates monitored data from physical infrastructure devices

39. Central The “hub” of physical infrastructure monitoring
FAST EASY INTEGRATED
No custom programming when deployed with devices or other supported vendors*
“OUT of the box” deployment
Temperature/humidity
Power/cooling health
Power/cooling redundancy
Physical security
Access to rack-level data
Automated communication with networked devices
Auto-discovery of manageable devices
Mass configuration for updates to settings
At present, we automatically support ISX and Liebert devices.
For vendors not automatically supported, we provide a service to configure Central to receive data from any device using SNMP or Modbus TCP protocol
Reports
Trending
Analysis
Data interpretation
Open protocol
Non-proprietary web-services access
Multi-vendor support
*For vendors not automatically supported, we provide a service to configure Central to receive data from any device using SNMP or Modbus TCP protocol

40. Part of the software family
This is the one we’re talking about, for communication with VIRTUAL servers
These are for management of PHYSICAL servers
Operations
Monitor physical conditions
Warn of trouble spots
Talk to the VM manager
Capacity
Where can I add a new server?
Do I have “stranded capacity” of power, cooling, or space?
Change
Track inventory and provisioning of equipment
Software modules
The hardware
The “appliance”
Central
The physical server for automation tools

41. Virtualized servers were “in the dark” regarding physical threats
No communication between virtual machines and their physical environment
Virtual machines didn’t know if there was power or cooling trouble at their rack
BEFORE
Physical infrastructure manager
Virtual machine manager
Central

42. InfrastruXure Operations
Virtualized servers can now respond to physical threats
InfrastruXure Operations
Operations
NOW
Physical infrastructure manager
Virtual machine manager
Central

43. Beyond automation A view into the “other side”
Each manager can see real-time information in the other’s domain IT
Physical infrastructure
Operations
Facilities manager
IT manager
I need to service rack 12 – who needs to be notified?
Where in the room are the servers that run my VMs?

44. Virtualized servers ...
vSphere™ 44

45. Plus integrated management with physical infrastructure
Operations
vSphere™ 45

46. Will save you... The bottom line All affecting ... Energy
Staff time to “babysit” physical threats
VM downtime from physical events
Damage to business relationships
Lost sleep due to worrying what might happen next
All affecting ...
The bottom line

47. Questions?